AdWords is constantly changing and it is becoming increasingly important to stay on top of these updates to stay ahead of your competitors. Google has just added two new features to AdWords that is sure to be a popular feature amongst the millions of advertisers.

1. 2 New AdWords Ad
Features You
Should Be Using
Click Click Media

2. AdWords is constantly changing and it
is becoming increasingly important to
stay on top of these updates to stay
ahead of your competitors. Google has
just added two new features to
AdWords that is sure to be a popular
feature amongst the millions of
advertisers.
https://clickclick.media/insights/2-new-adwords-ad-features/

3. Price Ad-Extensions
This new feature, which is currently
only available on mobile, is called
Price Extensions. Adding Price
Extensions should be added to the
checklist of “things you need to do
when uploading an AdWords
campaign”.
https://clickclick.media/insights/2-new-adwords-ad-features/

4. 1. Price Extensions Will Better Qualify Your Search Traffic.
Let’s face it, no-one likes paying for clicks that don’t have a
commercial intent. Showing the costs associated with the
advertised product or service will ensure that the clicks you get
in are more highly qualified and therefore more likely to result in
a conversion.
2. Price Extensions Can Highlight Costs for Service Based
Businesses.
Service based businesses never could take advantage of
Google Shopping campaigns. But with price extensions,
services can now be showcased to customers in a manner
similar to the way Google Shopping ads are displayed for
products.
Here are the top 5 reasons why you should have price
extensions:
https://clickclick.media/insights/2-new-adwords-ad-features/

5. 3. Price Extensions Add Extra Ad Real-Estate Making Your Ad
Bigger
Compared to other extensions such as call-outs, sitelinks and
call’s, price extensions can take up a much bigger chunk of space
on potential clients mobile screen.
4. Price Extensions Can Be Used To Promote Sales and Offers
Marketers and business owners commonly advertise any special
promotion on AdWords through display campaigns, new text ads,
and new call out extensions. With price extensions, you can
directly showcase what products are on sale from the first point of
contact in a way that has a stronger first impression than a new
call out or different ad text messages.
5. Easy to setup
For all the benefits of price extension, it is very easy to set up and
implement for advertisers. So there’s no reason why you shouldn’t
have price extensions!
https://clickclick.media/insights/2-new-adwords-ad-features/

6. We all have experienced writing text ads and having to
change our brilliant and creative ideas for headlines
and description lines simply because they couldn’t fit
the character limit. Now Google has implemented new
expanded text ads to advertisers that should allow our
creative minds to run free when it comes to writing ads.
With this new format, Google introduced two 30
character headlines, one combined 80 character
description and an automatically created display URL
from the final URL. For those keeping count, we get an
extra line of text for the headline and 10 extra character
spaces for our description.
Expanded Text Ads
https://clickclick.media/insights/2-new-adwords-ad-features/

7. But what does this mean?
Essentially, you get more room to play with when
writing text ads and as such, more information can
be displayed to the customer. While this can be a
great thing for advertisers, it places a greater
importance as to what we use to fill up those extra
character spaces. Customers generally don’t like
being bombarded with text and if advertisers aren’t
careful, you could leave yourself open to some dips
in CTR.
Only time will tell if these expanded text ads
improve things for advertisers.
https://clickclick.media/insights/2-new-adwords-ad-features/

8. Think your AdWords Ads could be improved?
Why not get in touch with us for a
complimentary campaign review.
Let our Google AdWords Manager and PPC
analysts show you exactly what we would do to
your account and what strategies we would
immediately put into place if you were a client.
CALL US TODAY! 02 9654 3323