This document discusses pricing strategies for services. It identifies four ways customers can define value: low price, getting everything wanted, quality for the price paid, and all received for all given. The document then outlines pricing strategies companies can use for each customer definition of value, such as discounting for low price, prestige pricing for everything wanted, value pricing for quality/price, and bundling for all received/given. Overall, the key message is that pricing strategies for services should be tailored based on how a specific customer segment defines value.