Ian Robins

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I’m a strategic problem solver who finds purpose in enabling companies to achieve their growth goals through marketing. By understanding the company vision, growth roadmap and KPIs, I develop aligned plans and activity so that marketing is contributing towards that growth. I build actionable insights from data to inform digital strategies that inspire a better way to drive growth. I’m passionate about developing strong teams and experiences to generate the results needed. I’m comfortable developing strategic plans or rolling my sleeves up and getting stuck into the day-to-day. I’m someone who thrives in growing, fast-paced environments where I can make a difference.

content development audience development personas content strategies persona development content strategy dmp engagement culturecode

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6 simple steps to convert site analytics data into valuable audience personas. And how to build content strategies to service them.

7 years ago • 1739 Views

Ian Robins

Presentations

Sift Media Culture Code - Inspiring Positive Action

Sift presentation for Open Co Bristol and Bath October 2014

Our approach to creating greater audience engagement

6 simple steps to convert site analytics data into valuable audience personas. And how to build content strategies to service them.

Likes

DevOps unraveled - Nyenrode masterclass on Agile Management

Managing Internal, Private External, and Open Developer Ecosystems

How to Growth Hack Your Marketing Plan

Digital Marketing Strategy - Canvas for Bruxelles formation training

The 2017 Content Marketing Framework

How to Build a Dynamic Social Media Plan

Defining product marketing

Bringing Science to Software Development

LUMA Digital Brief 008 - Scape of Cards

10 Best Practices for Workflow Design

Startup Metrics for Pirates

Bristol media event cro introduction - july 2015

The Art of Product Management

Introduction to Content Strategy - NetSquared Remix

How to Build Roadmaps that Stick - Roadmapping 301 (Bruce McCarthy) ProductCamp Boston may 2013

7 Proven Templates for Writing Value Propositions That Work

Use the Progress Board to Test your Business Ideas

4 Ways to Win Your Competitor's Customer Habits

Hooked Model

Strategyzer Retreat: Strategic Alignement

Sequoia Capital downturn presentation

The prince2 business case

Journey to Product Market Fit

Power Words - 189 Words That Convert

Work Rules!

Email Marketing 101: Strategy

Being a proud member of a rich culture! #CULTURECODE

Growing Moz: 8 Lessons Learned

What is Employee Engagement?

Scrum - Agile Methodology