SlideShare a Scribd company logo

Ibahrine Advertising In Morocoo

•Download as PPT, PDF•
•
I
ibahrine
Business
1 of 50
ADVERTISING In Morocco 10 Dr. Mohammed Ibahrine AL AKHAWAYN UNIVERSITY in IFRANE SCHOOL OF HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS STUDIES PROGRAM
Mapping Advertising in Morocco Capstone Research done by Ismail Slaoui Presented on Wednesday, December 5 th , 2007 School of Humanities & Social Sciences Communication Studies
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object]
Theoretical Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Questions ,[object Object],[object Object]
Methodology ,[object Object],[object Object],[object Object],[object Object]
Historical Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary of the findings Regulatory bodies ,[object Object]
Regulatory Bodies ,[object Object],[object Object],[object Object]
Expenditures ,[object Object],[object Object],Source: ComNews, 2007 4 Centrale Laitière 4,9 CNPAC 5 UNILEVER 5,4 SOREAD 5,5 Lesieur Cristal 11,7 Procter & Gamble 17,8 Méditel 36,3 Maroc Telecom 2006 Advertising expenditures (Million Euros) Announcer
Global Ramification ,[object Object],[object Object]
Global Ramification Klem Euro RSCG - MPG/MIM Dentsu 5 Drive Maroc Publicis Group 4 Mc Cann - Initiative Inter Public Group 3 JWT - Team young & Rubicam - Grey WPP Group 2 Zone Bleue DDB Omnicom Group 1 Moroccan Representative Group  
Advertising Agencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Agencies ,[object Object]
Villeroy & Boch, Philips, Guy Degrenne. Works 2004 Artelegno, Maje, Tessilarte, Tara Jarmon. Positive Com 2004 Ilaï Com, Venezia Ice, Madurel, Mystère, O'Pure. Komunik 2004 RMA Wataniya, Royal Air Maroc, Méditel, HPS, Hyundai. Impact 2002 CMH, Colorado, Fitco, Kti voyages. Jade Communication 2001 Atlas Hotels, Aluminium du Maroc. Initiative Média 2001 BenQ-Siemens, Banque Populaire, CDG capital, MEDZ (CDG), Via Seta. Capricornone 2000 Mawazine, HP, Méditel roaming , Nescafé, Heineken, Whirlpool, LG Mobile. Publicis 1999 Toyota, Daihatsu. Drive 1998 Siera, Franke, Kia, Crédit Agricole. Robinson 1998 BMCE Bank. Imagine 1998 Poste Maroc, Mounier&Bouvard, Simmons. Pro&Anti 1997 Ego, Ford, Khmissa, Bigdil, Wafasalaf, Le Matin. Mosaïk 1995 CNRA, Brandt, Super Cerame, Wella. Jasmine Communication 1995 Maroc Telecom , Honda, Sony, AXA, Ain Saïss, Regional Airlines,… Zone Bleue DDB 1995 Auto Nejma (Mercedes-Benz & SsangYong), Web Cad. Altaïr 1995 Risma, Taous, Royal Air Maroc, Maroc Telecom (mobile) , ONCF, Attijari Wafabank, Addoha,… Saga 1993 Telecontact, Kompass, Top Class (Lavazza). Analogie 1990 BMCI, Nissan, Nexans, Cetelem, Nivea, Involys, Groupe Jamai TBWA / Alif 1989 Eqdom, Arryadia, Citroën, Sidi Ali, Ingelec, Maroc Soir, Méditel ,Siera, Vache Qui Rit, … KLEM Euro RSCG 1975 Artisanat du Maroc, Groupe Banque Populaire, Peugeot, Ministère du Tourisme, Danone, Total, INDH,… Shem's 1972 Main Clients Agency Date of Creation
Advertising’s Positions & Salaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Service Organizations ,[object Object],[object Object],[object Object],[object Object]
Media Service Organizations ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object]
Outdoor Advertising ,[object Object]
Outdoor Advertising Decision Process ,[object Object],[object Object],[object Object],[object Object]
Outdoor Advertising Decision Process ,[object Object]
Communication Agencies: 40s-70s 1974 Klem Euro RSCG 1973 Top Publicité 1972 Shem’s Publicité 1968 Cinémapresse 1946 Havas Date Agency
Top 10 Advertisers Top Ten Advertisers 2005 0 2 4 6 8 10 12 1 Advertisers Ranking Maroc Telecom Medi Telecom Group Abroul Dolidol Coca Cola Richbond Banque Populaire Sopriam Lesieur Cristal LG Electronics
The Advertising Investments by Media (2005)
Measurements of Outdoor Advertising’ Impact: Technical Measurements of The Audience and Coverage ,[object Object],[object Object],[object Object],[object Object]
(Cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Regulations/laws ,[object Object],[object Object]
TEN Recommendations ,[object Object],[object Object],[object Object]
TEN Recommendations ,[object Object],[object Object],[object Object]
TEN Recommendations ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object]
Audiovisual Advertising Regulation in Morocco: HACA Saad Bennani Fall 2007
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research Question ,[object Object]
Methodology ,[object Object],[object Object],[object Object]
Organization Description of HACA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HACA President Administrative/ Financial Programs Follow-up Juridical Affaires Infrastructure/Technology Development Audit and Management Information Technology Documentation/Information CSCA DGCA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Findings (cont’) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Findings (cont’) ,[object Object],[object Object],[object Object],[object Object]
Findings (cont’) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Findings (cont’) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],Source: Executive Summary Study on Co-regulation Measures in the Media Sector
Recommendations (cont’) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations (cont’) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations (cont’) ,[object Object],[object Object]
Conclusion ,[object Object],[object Object]

Recommended

101117 M Vno Congress Business Innovation Session V2 Wo Annexes
101117 M Vno Congress Business Innovation Session V2 Wo Annexes101117 M Vno Congress Business Innovation Session V2 Wo Annexes
101117 M Vno Congress Business Innovation Session V2 Wo Annexes
nectanebo
 
Media Concentration
Media ConcentrationMedia Concentration
Media Concentration
yuklan
 
Future Tv
Future TvFuture Tv
Future Tv
qDuany
 
Sony M6 Co-Production
Sony M6 Co-ProductionSony M6 Co-Production
Sony M6 Co-Production
McWadhiayah Issac
 
Matiro event rubicon keynote
Matiro event rubicon keynoteMatiro event rubicon keynote
Matiro event rubicon keynote
Matiro
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
haverstockmedia
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
haverstockmedia
 
Ibahrine Chapter 8 Culture And Media
Ibahrine Chapter 8 Culture And MediaIbahrine Chapter 8 Culture And Media
Ibahrine Chapter 8 Culture And Media
ibahrine
 

Recommended

101117 M Vno Congress Business Innovation Session V2 Wo Annexes
101117 M Vno Congress Business Innovation Session V2 Wo Annexes101117 M Vno Congress Business Innovation Session V2 Wo Annexes
101117 M Vno Congress Business Innovation Session V2 Wo Annexes
nectanebo
 
Media Concentration
Media ConcentrationMedia Concentration
Media Concentration
yuklan
 
Future Tv
Future TvFuture Tv
Future Tv
qDuany
 
Sony M6 Co-Production
Sony M6 Co-ProductionSony M6 Co-Production
Sony M6 Co-Production
McWadhiayah Issac
 
Matiro event rubicon keynote
Matiro event rubicon keynoteMatiro event rubicon keynote
Matiro event rubicon keynote
Matiro
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
haverstockmedia
 
Advertising and marketing
Advertising and marketingAdvertising and marketing
Advertising and marketing
haverstockmedia
 
Ibahrine Chapter 8 Culture And Media
Ibahrine Chapter 8 Culture And MediaIbahrine Chapter 8 Culture And Media
Ibahrine Chapter 8 Culture And Media
ibahrine
 
Les Maison d'édition - Enjeux et défit au Maroc
Les Maison d'édition - Enjeux et défit au Maroc Les Maison d'édition - Enjeux et défit au Maroc
Les Maison d'édition - Enjeux et défit au Maroc
Nassim El Qochairi
 
J470 presentation
J470 presentationJ470 presentation
J470 presentation
sfronca
 
POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUD...
POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUD...POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUD...
POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUD...
IAEME Publication
 
Digital One E-Marketing & Social Media first agency in Morocco
Digital One E-Marketing & Social Media first agency in MoroccoDigital One E-Marketing & Social Media first agency in Morocco
Digital One E-Marketing & Social Media first agency in Morocco
Digital One
 
Chapter 3 presentation
Chapter 3 presentationChapter 3 presentation
Chapter 3 presentation
flormela
 
Challenging minor programme in Morocco - starting in September
Challenging minor programme in Morocco - starting in SeptemberChallenging minor programme in Morocco - starting in September
Challenging minor programme in Morocco - starting in September
Leiden University - Humanities
 
Media development in digital era : Moroccan Model
Media development in digital era : Moroccan Model Media development in digital era : Moroccan Model
Media development in digital era : Moroccan Model
Mustapha Khalfi
 
Social Media in Morocco : The Big Presentation 2015
Social Media in Morocco : The Big Presentation 2015Social Media in Morocco : The Big Presentation 2015
Social Media in Morocco : The Big Presentation 2015
johntoutain
 
Social journalism: Community building through social networks
Social journalism: Community building through social networksSocial journalism: Community building through social networks
Social journalism: Community building through social networks
JD Lasica
 
Social media impact on journalism
Social media impact on journalismSocial media impact on journalism
Social media impact on journalism
Tuuba Güney
 
OOH Media AdEx Report October 2015
OOH Media AdEx Report October 2015OOH Media AdEx Report October 2015
OOH Media AdEx Report October 2015
PakistanAdvertisersSociety
 
Media Management In the Digital Age
Media Management In the Digital AgeMedia Management In the Digital Age
Media Management In the Digital Age
CarolineKamau13
 
OOH Media AdEx Report November 2015
OOH Media AdEx Report November 2015OOH Media AdEx Report November 2015
OOH Media AdEx Report November 2015
PakistanAdvertisersSociety
 
Middle East and North Africa: The Next Growth Market for MVNO?
Middle East and North Africa: The Next Growth Market for MVNO?Middle East and North Africa: The Next Growth Market for MVNO?
Middle East and North Africa: The Next Growth Market for MVNO?
Cartesian (formerly CSMG)
 
Ti Mw.E. Corporate
Ti Mw.E. CorporateTi Mw.E. Corporate
Ti Mw.E. Corporate
witschge
 
How foreign telecommunications advertising affect media practices in Cameroon
How foreign telecommunications advertising affect media practices in CameroonHow foreign telecommunications advertising affect media practices in Cameroon
How foreign telecommunications advertising affect media practices in Cameroon
Nyoh Israel Bionyi
 
Being global monitor, 2012 fibep congress
Being global monitor, 2012 fibep congressBeing global monitor, 2012 fibep congress
Being global monitor, 2012 fibep congress
MMI Media Monitor Internacional
 
New strategies for old media - understanding media convergence in South Africa
New strategies for old media - understanding media convergence in South AfricaNew strategies for old media - understanding media convergence in South Africa
New strategies for old media - understanding media convergence in South Africa
Jude Mathurine
 
Arab Media report TMT 2011 - 2015
Arab Media report TMT 2011 - 2015Arab Media report TMT 2011 - 2015
Arab Media report TMT 2011 - 2015
Hind Al Nahedh
 
Publicis groupe 2009
Publicis groupe 2009Publicis groupe 2009
Publicis groupe 2009
upulD
 
Red compartida english 08092018
Red compartida english 08092018Red compartida english 08092018
Red compartida english 08092018
ferborjon
 
Overview of media sector of 'OOH sector'
Overview of media sector of 'OOH sector'Overview of media sector of 'OOH sector'
Overview of media sector of 'OOH sector'
SAGAR JAISWAL
 

More Related Content

Viewers also liked

J470 presentation
J470 presentationJ470 presentation
J470 presentation
sfronca
 
POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUD...
POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUD...POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUD...
POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUD...
IAEME Publication
 
Digital One E-Marketing & Social Media first agency in Morocco
Digital One E-Marketing & Social Media first agency in MoroccoDigital One E-Marketing & Social Media first agency in Morocco
Digital One E-Marketing & Social Media first agency in Morocco
Digital One
 
Challenging minor programme in Morocco - starting in September
Challenging minor programme in Morocco - starting in SeptemberChallenging minor programme in Morocco - starting in September
Challenging minor programme in Morocco - starting in September
Leiden University - Humanities
 
Social media impact on journalism
Social media impact on journalismSocial media impact on journalism
Social media impact on journalism
Tuuba Güney
 

Viewers also liked (10)

Les Maison d'édition - Enjeux et défit au Maroc
Les Maison d'édition - Enjeux et défit au Maroc Les Maison d'édition - Enjeux et défit au Maroc
Les Maison d'édition - Enjeux et défit au Maroc
 
J470 presentation
J470 presentationJ470 presentation
J470 presentation
 
POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUD...
POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUD...POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUD...
POSITIONING OF THE NEW MEANS OF COMMUNICATION AND INFORMATION: EMPIRICAL STUD...
 
Digital One E-Marketing & Social Media first agency in Morocco
Digital One E-Marketing & Social Media first agency in MoroccoDigital One E-Marketing & Social Media first agency in Morocco
Digital One E-Marketing & Social Media first agency in Morocco
 
Chapter 3 presentation
Chapter 3 presentationChapter 3 presentation
Chapter 3 presentation
 
Challenging minor programme in Morocco - starting in September
Challenging minor programme in Morocco - starting in SeptemberChallenging minor programme in Morocco - starting in September
Challenging minor programme in Morocco - starting in September
 
Media development in digital era : Moroccan Model
Media development in digital era : Moroccan Model Media development in digital era : Moroccan Model
Media development in digital era : Moroccan Model
 
Social Media in Morocco : The Big Presentation 2015
Social Media in Morocco : The Big Presentation 2015Social Media in Morocco : The Big Presentation 2015
Social Media in Morocco : The Big Presentation 2015
 
Social journalism: Community building through social networks
Social journalism: Community building through social networksSocial journalism: Community building through social networks
Social journalism: Community building through social networks
 
Social media impact on journalism
Social media impact on journalismSocial media impact on journalism
Social media impact on journalism
 

Similar to Ibahrine Advertising In Morocoo

Ti Mw.E. Corporate
Ti Mw.E. CorporateTi Mw.E. Corporate
Ti Mw.E. Corporate
witschge
 
Telco 2.0 Report Summary: Telcos' Role in Advertising Value Chain
Telco 2.0 Report Summary: Telcos' Role in Advertising Value ChainTelco 2.0 Report Summary: Telcos' Role in Advertising Value Chain
Telco 2.0 Report Summary: Telcos' Role in Advertising Value Chain
bazza1664
 
Introduction to out of-home Advertising media
Introduction to out of-home Advertising media Introduction to out of-home Advertising media
Introduction to out of-home Advertising media
889222
 
Arab Media Outlook 2011 - 2015
Arab Media Outlook 2011 - 2015Arab Media Outlook 2011 - 2015
Arab Media Outlook 2011 - 2015
Can Bakir
 

Similar to Ibahrine Advertising In Morocoo (20)

OOH Media AdEx Report October 2015
OOH Media AdEx Report October 2015OOH Media AdEx Report October 2015
OOH Media AdEx Report October 2015
 
Media Management In the Digital Age
Media Management In the Digital AgeMedia Management In the Digital Age
Media Management In the Digital Age
 
OOH Media AdEx Report November 2015
OOH Media AdEx Report November 2015OOH Media AdEx Report November 2015
OOH Media AdEx Report November 2015
 
Middle East and North Africa: The Next Growth Market for MVNO?
Middle East and North Africa: The Next Growth Market for MVNO?Middle East and North Africa: The Next Growth Market for MVNO?
Middle East and North Africa: The Next Growth Market for MVNO?
 
Ti Mw.E. Corporate
Ti Mw.E. CorporateTi Mw.E. Corporate
Ti Mw.E. Corporate
 
How foreign telecommunications advertising affect media practices in Cameroon
How foreign telecommunications advertising affect media practices in CameroonHow foreign telecommunications advertising affect media practices in Cameroon
How foreign telecommunications advertising affect media practices in Cameroon
 
Being global monitor, 2012 fibep congress
Being global monitor, 2012 fibep congressBeing global monitor, 2012 fibep congress
Being global monitor, 2012 fibep congress
 
New strategies for old media - understanding media convergence in South Africa
New strategies for old media - understanding media convergence in South AfricaNew strategies for old media - understanding media convergence in South Africa
New strategies for old media - understanding media convergence in South Africa
 
Arab Media report TMT 2011 - 2015
Arab Media report TMT 2011 - 2015Arab Media report TMT 2011 - 2015
Arab Media report TMT 2011 - 2015
 
Publicis groupe 2009
Publicis groupe 2009Publicis groupe 2009
Publicis groupe 2009
 
Red compartida english 08092018
Red compartida english 08092018Red compartida english 08092018
Red compartida english 08092018
 
Overview of media sector of 'OOH sector'
Overview of media sector of 'OOH sector'Overview of media sector of 'OOH sector'
Overview of media sector of 'OOH sector'
 
SMLXL Engagement Manifesto 2003
SMLXL Engagement Manifesto 2003SMLXL Engagement Manifesto 2003
SMLXL Engagement Manifesto 2003
 
Telco 2.0 Report Summary: Telcos' Role in Advertising Value Chain
Telco 2.0 Report Summary: Telcos' Role in Advertising Value ChainTelco 2.0 Report Summary: Telcos' Role in Advertising Value Chain
Telco 2.0 Report Summary: Telcos' Role in Advertising Value Chain
 
Launching new handset mobile
Launching new handset mobileLaunching new handset mobile
Launching new handset mobile
 
Printed Signage Market.pdf
Printed Signage Market.pdfPrinted Signage Market.pdf
Printed Signage Market.pdf
 
Mobile Market Discuss Papers Tx Spain
Mobile Market Discuss Papers Tx SpainMobile Market Discuss Papers Tx Spain
Mobile Market Discuss Papers Tx Spain
 
Introduction to out of-home Advertising media
Introduction to out of-home Advertising media Introduction to out of-home Advertising media
Introduction to out of-home Advertising media
 
Minutrade - Presentation @ MMF NY June 2008
Minutrade - Presentation @ MMF NY June 2008Minutrade - Presentation @ MMF NY June 2008
Minutrade - Presentation @ MMF NY June 2008
 
Arab Media Outlook 2011 - 2015
Arab Media Outlook 2011 - 2015Arab Media Outlook 2011 - 2015
Arab Media Outlook 2011 - 2015
 

More from ibahrine

I B A H R I N E C H A P T E R 2
I B A H R I N E C H A P T E R 2I B A H R I N E C H A P T E R 2
I B A H R I N E C H A P T E R 2
ibahrine
 
Ibahrine Chapter 2
Ibahrine Chapter 2Ibahrine Chapter 2
Ibahrine Chapter 2
ibahrine
 
Ibahrine Chapter 1
Ibahrine Chapter 1Ibahrine Chapter 1
Ibahrine Chapter 1
ibahrine
 
Ibahrine Chapter 8 Culture And Media
Ibahrine Chapter 8 Culture And MediaIbahrine Chapter 8 Culture And Media
Ibahrine Chapter 8 Culture And Media
ibahrine
 
Ibahrine Chapter 11 From Value Paradox To Strategy
Ibahrine Chapter 11 From Value Paradox To StrategyIbahrine Chapter 11 From Value Paradox To Strategy
Ibahrine Chapter 11 From Value Paradox To Strategy
ibahrine
 
Ibahrine Chapter 10 Culture And Executional Style
Ibahrine Chapter 10 Culture And Executional StyleIbahrine Chapter 10 Culture And Executional Style
Ibahrine Chapter 10 Culture And Executional Style
ibahrine
 
Ibahrine Chapter 9 Culture And Advertising Appeals
Ibahrine Chapter 9 Culture And Advertising AppealsIbahrine Chapter 9 Culture And Advertising Appeals
Ibahrine Chapter 9 Culture And Advertising Appeals
ibahrine
 
Ibahrine Chapter 7 Culture Communica Tl On
Ibahrine Chapter 7 Culture Communica Tl OnIbahrine Chapter 7 Culture Communica Tl On
Ibahrine Chapter 7 Culture Communica Tl On
ibahrine
 
Ibahrine Chapter 5 Culture Consumer Behavior
Ibahrine Chapter 5 Culture Consumer BehaviorIbahrine Chapter 5 Culture Consumer Behavior
Ibahrine Chapter 5 Culture Consumer Behavior
ibahrine
 
Ibahrine Chapter 4 Dimensions Of Culture
Ibahrine Chapter 4 Dimensions Of CultureIbahrine Chapter 4 Dimensions Of Culture
Ibahrine Chapter 4 Dimensions Of Culture
ibahrine
 
Ibahrine 7 Strategic Planning
Ibahrine 7 Strategic PlanningIbahrine 7 Strategic Planning
Ibahrine 7 Strategic Planning
ibahrine
 
Ibahrine Chapter 3 Value Culture
Ibahrine Chapter 3 Value CultureIbahrine Chapter 3 Value Culture
Ibahrine Chapter 3 Value Culture
ibahrine
 
Ibahrine Chapter 2 Global Branding
Ibahrine Chapter 2 Global BrandingIbahrine Chapter 2 Global Branding
Ibahrine Chapter 2 Global Branding
ibahrine
 
Ibahrine Chapter 1 The Paradoxes In Global Marketing Communication
Ibahrine Chapter 1 The Paradoxes In Global Marketing CommunicationIbahrine Chapter 1 The Paradoxes In Global Marketing Communication
Ibahrine Chapter 1 The Paradoxes In Global Marketing Communication
ibahrine
 
Ibahrine 11 Teoriesofmessage
Ibahrine 11 TeoriesofmessageIbahrine 11 Teoriesofmessage
Ibahrine 11 Teoriesofmessage
ibahrine
 
Ibahrine 5 Radio
Ibahrine 5 RadioIbahrine 5 Radio
Ibahrine 5 Radio
ibahrine
 
I B A H R I N E 7 T H E I N T E R N E T
I B A H R I N E 7 T H E I N T E R N E TI B A H R I N E 7 T H E I N T E R N E T
I B A H R I N E 7 T H E I N T E R N E T
ibahrine
 
I B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R K
I B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R KI B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R K
I B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R K
ibahrine
 
Ibahrine 7 Developing Advertising Plan
Ibahrine 7 Developing Advertising PlanIbahrine 7 Developing Advertising Plan
Ibahrine 7 Developing Advertising Plan
ibahrine
 
6 Ibahrine Television
6 Ibahrine Television6 Ibahrine Television
6 Ibahrine Television
ibahrine
 

More from ibahrine (20)

I B A H R I N E C H A P T E R 2
I B A H R I N E C H A P T E R 2I B A H R I N E C H A P T E R 2
I B A H R I N E C H A P T E R 2
 
Ibahrine Chapter 2
Ibahrine Chapter 2Ibahrine Chapter 2
Ibahrine Chapter 2
 
Ibahrine Chapter 1
Ibahrine Chapter 1Ibahrine Chapter 1
Ibahrine Chapter 1
 
Ibahrine Chapter 8 Culture And Media
Ibahrine Chapter 8 Culture And MediaIbahrine Chapter 8 Culture And Media
Ibahrine Chapter 8 Culture And Media
 
Ibahrine Chapter 11 From Value Paradox To Strategy
Ibahrine Chapter 11 From Value Paradox To StrategyIbahrine Chapter 11 From Value Paradox To Strategy
Ibahrine Chapter 11 From Value Paradox To Strategy
 
Ibahrine Chapter 10 Culture And Executional Style
Ibahrine Chapter 10 Culture And Executional StyleIbahrine Chapter 10 Culture And Executional Style
Ibahrine Chapter 10 Culture And Executional Style
 
Ibahrine Chapter 9 Culture And Advertising Appeals
Ibahrine Chapter 9 Culture And Advertising AppealsIbahrine Chapter 9 Culture And Advertising Appeals
Ibahrine Chapter 9 Culture And Advertising Appeals
 
Ibahrine Chapter 7 Culture Communica Tl On
Ibahrine Chapter 7 Culture Communica Tl OnIbahrine Chapter 7 Culture Communica Tl On
Ibahrine Chapter 7 Culture Communica Tl On
 
Ibahrine Chapter 5 Culture Consumer Behavior
Ibahrine Chapter 5 Culture Consumer BehaviorIbahrine Chapter 5 Culture Consumer Behavior
Ibahrine Chapter 5 Culture Consumer Behavior
 
Ibahrine Chapter 4 Dimensions Of Culture
Ibahrine Chapter 4 Dimensions Of CultureIbahrine Chapter 4 Dimensions Of Culture
Ibahrine Chapter 4 Dimensions Of Culture
 
Ibahrine 7 Strategic Planning
Ibahrine 7 Strategic PlanningIbahrine 7 Strategic Planning
Ibahrine 7 Strategic Planning
 
Ibahrine Chapter 3 Value Culture
Ibahrine Chapter 3 Value CultureIbahrine Chapter 3 Value Culture
Ibahrine Chapter 3 Value Culture
 
Ibahrine Chapter 2 Global Branding
Ibahrine Chapter 2 Global BrandingIbahrine Chapter 2 Global Branding
Ibahrine Chapter 2 Global Branding
 
Ibahrine Chapter 1 The Paradoxes In Global Marketing Communication
Ibahrine Chapter 1 The Paradoxes In Global Marketing CommunicationIbahrine Chapter 1 The Paradoxes In Global Marketing Communication
Ibahrine Chapter 1 The Paradoxes In Global Marketing Communication
 
Ibahrine 11 Teoriesofmessage
Ibahrine 11 TeoriesofmessageIbahrine 11 Teoriesofmessage
Ibahrine 11 Teoriesofmessage
 
Ibahrine 5 Radio
Ibahrine 5 RadioIbahrine 5 Radio
Ibahrine 5 Radio
 
I B A H R I N E 7 T H E I N T E R N E T
I B A H R I N E 7 T H E I N T E R N E TI B A H R I N E 7 T H E I N T E R N E T
I B A H R I N E 7 T H E I N T E R N E T
 
I B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R K
I B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R KI B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R K
I B A H R I N E 6 1 A L Jazeera F R O M C H A N N A L T O N E W T W O R K
 
Ibahrine 7 Developing Advertising Plan
Ibahrine 7 Developing Advertising PlanIbahrine 7 Developing Advertising Plan
Ibahrine 7 Developing Advertising Plan
 
6 Ibahrine Television
6 Ibahrine Television6 Ibahrine Television
6 Ibahrine Television
 

Recently uploaded

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Call Girls in Nagpur High Profile Call Girls
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 

Recently uploaded (20)

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 

Ibahrine Advertising In Morocoo

  • 1. ADVERTISING In Morocco 10 Dr. Mohammed Ibahrine AL AKHAWAYN UNIVERSITY in IFRANE SCHOOL OF HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS STUDIES PROGRAM
  • 2. Mapping Advertising in Morocco Capstone Research done by Ismail Slaoui Presented on Wednesday, December 5 th , 2007 School of Humanities & Social Sciences Communication Studies
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Global Ramification Klem Euro RSCG - MPG/MIM Dentsu 5 Drive Maroc Publicis Group 4 Mc Cann - Initiative Inter Public Group 3 JWT - Team young & Rubicam - Grey WPP Group 2 Zone Bleue DDB Omnicom Group 1 Moroccan Representative Group  
  • 14.
  • 15.
  • 16. Villeroy & Boch, Philips, Guy Degrenne. Works 2004 Artelegno, Maje, Tessilarte, Tara Jarmon. Positive Com 2004 Ilaï Com, Venezia Ice, Madurel, Mystère, O'Pure. Komunik 2004 RMA Wataniya, Royal Air Maroc, Méditel, HPS, Hyundai. Impact 2002 CMH, Colorado, Fitco, Kti voyages. Jade Communication 2001 Atlas Hotels, Aluminium du Maroc. Initiative Média 2001 BenQ-Siemens, Banque Populaire, CDG capital, MEDZ (CDG), Via Seta. Capricornone 2000 Mawazine, HP, Méditel roaming , Nescafé, Heineken, Whirlpool, LG Mobile. Publicis 1999 Toyota, Daihatsu. Drive 1998 Siera, Franke, Kia, Crédit Agricole. Robinson 1998 BMCE Bank. Imagine 1998 Poste Maroc, Mounier&Bouvard, Simmons. Pro&Anti 1997 Ego, Ford, Khmissa, Bigdil, Wafasalaf, Le Matin. Mosaïk 1995 CNRA, Brandt, Super Cerame, Wella. Jasmine Communication 1995 Maroc Telecom , Honda, Sony, AXA, Ain Saïss, Regional Airlines,… Zone Bleue DDB 1995 Auto Nejma (Mercedes-Benz & SsangYong), Web Cad. Altaïr 1995 Risma, Taous, Royal Air Maroc, Maroc Telecom (mobile) , ONCF, Attijari Wafabank, Addoha,… Saga 1993 Telecontact, Kompass, Top Class (Lavazza). Analogie 1990 BMCI, Nissan, Nexans, Cetelem, Nivea, Involys, Groupe Jamai TBWA / Alif 1989 Eqdom, Arryadia, Citroën, Sidi Ali, Ingelec, Maroc Soir, Méditel ,Siera, Vache Qui Rit, … KLEM Euro RSCG 1975 Artisanat du Maroc, Groupe Banque Populaire, Peugeot, Ministère du Tourisme, Danone, Total, INDH,… Shem's 1972 Main Clients Agency Date of Creation
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Communication Agencies: 40s-70s 1974 Klem Euro RSCG 1973 Top Publicité 1972 Shem’s Publicité 1968 Cinémapresse 1946 Havas Date Agency
  • 27. Top 10 Advertisers Top Ten Advertisers 2005 0 2 4 6 8 10 12 1 Advertisers Ranking Maroc Telecom Medi Telecom Group Abroul Dolidol Coca Cola Richbond Banque Populaire Sopriam Lesieur Cristal LG Electronics
  • 28. The Advertising Investments by Media (2005)
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. Audiovisual Advertising Regulation in Morocco: HACA Saad Bennani Fall 2007
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.