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Ibahrine Chapter 8 Culture And Media
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Media Mix TV
Radio Print Internet Out of Home
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The value of
a complete network rises rapidly, but not every link shares the same value
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Branding by Domain
Name SOURCE: Bloomberg News/Landov Alternate names should help drive traffic to main site
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Forging Brand Relationships
Brands as socially negotiated constructs
Editor's Notes
The media mix is how each media vehicle will be utilized, and at what level, during a given campaign. For most campaigns, marketers will use different media vehicles since no single vehicle is suitable for every customer segment.
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