1. Living Labs in Flanders
The IBBT approach
Dr Pieter Ballon & Dr Lieven De Marez
IBBT-iLab.o
iMinds, 12 May 2009

2. Outline
Living Labs as Open Innovation Platforms
IBBT, iLab.o & Living Lab Projects
Living Lab Approach @ IBBT

3. Living Labs as Open Innovation
Platforms

4. Why Open Innovation Platforms (1): Overcoming
Systemic Failures
4

5. Why Open Innovation Platforms (2): User Communities
Create Value
5

6. Living Labs as Open Innovation Platforms
© Ballon, Pierson & Delaere, 2005
Living Lab as open innovation platform
Real-life real-time co-designing and testing
Local and trusted environment
Communities of users
6

7. 10 Years of Living Labs (1)
7

8. 10 Years of Living Labs (2)
8

9. 10 Years of Living Labs (3)
9

10. IBBT, iLab.o & Living Lab Projects

11. IBBT expertise in Living Labs
~15 Living Lab projects so far
mobile
media
e-health
Research groups involved include
IBBT-SMIT, Vrije Universiteit Brussel
IBBT-MICT, University of Ghent
IBBT-CUO, Catholic University Leuven
IBBT-ETRO, Vrije Universiteit Brussel
Supported by iLab.o
~15 Experts & Facilitators
Brussels, Ghent, Hasselt
11

12. iLab.o: supporting Open Innovation in ICT
What do we offer?
User selection and management
• From need New methods for usage logging
Need • To concept and monitoring
finding Application prototyping & co-
design
Strategy & policy tools
• From concept
• To prototype What are the results?
Shaping
User & Social requirements
Market Potential & Business
models
• From prototype
Co-designed and Validated
• To business products/services
Business model
Modelling
12

13. IBBT groups & Living Lab projects- Interactive
television
First pilot of interactive television in
Flanders
300 households
2 year project
1 year trial
2003-2004
Partner: Telenet

14. IBBT groups & Living Lab projects - E-paper
World’s first development of an electronic
newspaper
200 users
2 year project
Trial of 2 months
March - May 2006
Partners: iRex, Belgacom, De Tijd,..

15. IBBT groups & Living Lab projects - Mobile
television
First trial of mobile television via DVB-H in
Belgium
App. 100 users
2 year project
1 year trial
September 2007 - May 2008
Partners: VRT, Siemens, Telenet,
Belgacom, Option,…

16. IBBT groups & Living Lab projects - iBrussels
Wireless broadband access and large-scale
testing of context-aware mobile applications
on campus
500 log-ins per day
Ongoing project
Start April 2007
Partner: Brussels Regional Government

17. IBBT iLab.o as hub for European Living Labs
• Selected First wave of European Living Labs (nov
2006)
• iLab.o - DIMES international partnership (dec 2007)
• Elected Acting Secretariat of ENoLL (march 2009)
• Elected ENoLL council member (march 2009)

18. Upcoming Living Lab Opportunities
IBBT recently integrated the i-City organization
We have been busy structuring a support organization for
living lab projects, ilab.o with staff from both IBBT and i-City
We are also preparing a number of living lab projects that
will be presented to IWT for approval before summer and
should normally kick-off in the second half of the year
These projects will focus on living lab projects in areas
such as media, mobility and e-health and potentially include
high-bandwidth infrastructure components
Interested parties can contact mark.decolvenaer@ibbt.be

19. Living Lab Approach @ IBBT

20. Open innovation platforms …
… to ‘overcome systematic failures’
Many failures ~ failing potential estimation
e.g. Mobile Television Finland (2006)
= Being user-centric? Ok … but too fragmented (one shot)

21. Open innovation platforms (IBBT iLab.o) …
… transcending ‘one shot user feedback approach’
continuous user feedback (through all NPD-stadia)
Need Finding Shaping Business Model

22. Open innovation platforms (IBBT iLab.o) …
… Mobile Television
Living Lab 2007-8, app. N: 100
Survey (needs) + proxy innovation assessment + diaries + usability +
observation + photo-elicitation + focus groups + …

23. Open innovation platforms (IBBT iLab.o) …
… Mobile Television
Needs & Wants? Wtp? Usage Contexts User profiles?
12:00
Potentialnew
Potential for
08:00 Mobile TV
new prime
nal
Ratio prime times
Times
Emo
18:00
06:00
17%
19:00
Emo
Sleep
Prime time
classical TV
00:00

24. Open innovation platforms (IBBT iLab.o) …
… Interactive Television
Trial 2003-4
2006: 140000
40000 Belgacom
+ 100000 Telenet Q3 2007
Q3 06
+882000
300000
138000
Q3 05 Q1 06 Q3 07
Timing? y 2y ? ?

25. Living Lab research: iLab.o
Managing methodological expertise for living lab
research ~ methodological roadmap
~ developing new methods (e.g. QoS vs QoE)
Managing user panels/communities for living lab
research
www.digimeter.be
Managing your living lab projects
Living Labs on Media, Care, Mobility, …

26. Thank you
Pieter.Ballon@ibbt.be
Lieven.DeMarez@ibbt.be