3 Ways eCommerce Will Change Forever with Cognitive Commerce

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The era of cognitive business has begun. And it runs on Watson. Here are 3 ways cognitive commerce will change ecommerce forever. Explore IBM Commerce Insights. For more information visit: https://www.ibm.com/watson/commerce/campaigns/merchandising-analytics/?iio=bcomm&cmp=ibm_ww_commerceinsights&ct=-&cr=newsroom&cm=h&csot=-&ccy=us-en&cpb=cmeos&cd=-&csr=slideshare&cot=d&cpg=pcomm&co=on

Business

with Watson Commerce Insights
3 Ways eCommerce
Will Change Forever

Insights
Opportunities
Outcomes
Watson Commerce Insights

Insights
Top performing brands
are 2.2x more likely to use
business analytics than their
lower-performing peers.

Insights
Listen to your data and make
better decisions – turn vast
amounts of data into actionable
insights that drive smarter
online merchandising decisions.
With so much available
information, it’s difficult to
collect, analyze and apply in
a way that supports informed
decision-making.
Watson Commerce Insights
uses the power of Cognitive
to understand all the data
and learn from it to improve
your business.

Opportunities
Companies using cognitive
commerce capabilities have
visitor engagement rates
5.6x higher than their lower
performing peers.
Aberdeen - Cognitive Commerce: Driving Efficiency & Customer Engagement,
December 2016

Opportunities
Listen to your data and make
better decisions – turn vast
amounts of data into actionable
insights that drive smarter
online merchandising decisions.
With so much available
information, it’s difficult to
collect, analyze and apply in
a way that supports informed
decision-making.
Watson Commerce Insights
uses the power of Cognitive
to understand all the data and
learn from it to improve your
business.

Outcomes
“Merchandisers spend almost no time
digging deeper into details because
it’s too hard, and they don’t do it until
there is a problem, but by that time,
it has become a multi-thousand dollar problem.”
Sports Equipment Retailer

Outcomes
IBM has created a new
approach to e-commerce by
infusing online merchandising
with cognitive capabilities.
Online merchandisers and
marketers can take direct
action and immediately see
how those actions affect the
customer experience.
Watson Commerce Insights
delivers customer and business
insight in the context of your
products and categories so
you can take action that drive
results faster.

Explore Watson
Commerce Insights
View the demo.
Do things you could never do before.
See things you couldn’t before.
Business has never been like this before.

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It’s been over six years since IBM’s Watson amazed all of us on Jeopardy, but it has yet to deliver similar breakthroughs in healthcare. The headlines in last week’s Forbes article read, “MD Anderson Benches IBM Watson In Setback For Artificial Intelligence In Medicine.” Is it really a setback for the entire industry or not? Health Catalyst’s EVP for Product Development, Dale Sanders, believes that the challenges are unique to IBM’s machine learning strategy in healthcare. If they adjust that strategy and better manage expectations about what’s possible for machine learning in medicine, the future will be brighter for Watson, their clients, and AI in healthcare, in general. Watson’s success is good for all of us, but it’s failure is bad for all of us, too. Join Dale as he discusses: The good news: Machine learning technology is accelerating at a rate beyond Moore’s Law. Dale believes that machine learning algorithms and models are doubling in capability every six months. The bad news: The healthcare data ecosystem is not nearly as rich as many would believe, and certainly not as rich as that used to train Watson for Jeopardy. Without high-volume, high-quality data, Watson’s potential and the constant advances in machine learning algorithms will hit a glass ceiling in healthcare. The best news: By adjusting strategy and expectations, there are still plenty of opportunities to do great things with machine learning by using the current data content in healthcare, while we build out the volume and breadth of data we need to truly understand the patient at the center of the healthcare picture… and you don’t need an army of PhD data scientists to do it.

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3 Ways eCommerce Will Change Forever with Cognitive Commerce

1. with Watson Commerce Insights 3 Ways eCommerce Will Change Forever

2. And it runs on Watson. The Era of Cognitive Business has begun. Enables brands to use data to transform their business. Online merchandisers can quickly move from insights to action to results.

3. Insights Opportunities Outcomes Watson Commerce Insights

4. Insights Top performing brands are 2.2x more likely to use business analytics than their lower-performing peers.

5. Insights Listen to your data and make better decisions – turn vast amounts of data into actionable insights that drive smarter online merchandising decisions. With so much available information, it’s difficult to collect, analyze and apply in a way that supports informed decision-making. Watson Commerce Insights uses the power of Cognitive to understand all the data and learn from it to improve your business.

6. Opportunities Companies using cognitive commerce capabilities have visitor engagement rates 5.6x higher than their lower performing peers. Aberdeen - Cognitive Commerce: Driving Efficiency & Customer Engagement, December 2016

7. Opportunities Listen to your data and make better decisions – turn vast amounts of data into actionable insights that drive smarter online merchandising decisions. With so much available information, it’s difficult to collect, analyze and apply in a way that supports informed decision-making. Watson Commerce Insights uses the power of Cognitive to understand all the data and learn from it to improve your business.

8. Outcomes “Merchandisers spend almost no time digging deeper into details because it’s too hard, and they don’t do it until there is a problem, but by that time, it has become a multi-thousand dollar problem.” Sports Equipment Retailer

9. Outcomes IBM has created a new approach to e-commerce by infusing online merchandising with cognitive capabilities. Online merchandisers and marketers can take direct action and immediately see how those actions affect the customer experience. Watson Commerce Insights delivers customer and business insight in the context of your products and categories so you can take action that drive results faster.

10. Explore Watson Commerce Insights View the demo. Do things you could never do before. See things you couldn’t before. Business has never been like this before.

3 Ways eCommerce Will Change Forever with Cognitive Commerce

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3 Ways eCommerce Will Change Forever with Cognitive Commerce