The era of cognitive business has begun. And it runs on Watson. Here are 3 ways cognitive commerce will change ecommerce forever. Explore IBM Commerce Insights. For more information visit: http://www-01.ibm.com/software/uk/commerce/b2c-ecommerce/

1. Watson Customer Engagement
with Cognitive Commerce
1/23/20171
3 Ways eCommerce Will
Change Forever
Watson Commerce

2. Watson Customer Engagement
The Era of Cognitive
Business has begun.
And it runs on Watson.
Online merchandisers can quickly move
from insights to action to results.
1/23/2017Commerce Insights2
Enables retailers to start using data to
transform their business.

3. Watson Customer Engagement 1/23/2017Commerce Insights3
Commerce Insights
Outthink
Insights
Outthink
Merchandising
Outthink
Opportunities

4. Watson Customer Engagement 1/23/2017Outthink Insights4
Outthink Insights
Top performing retailers
are 2.2x more likely to use
business analytics than their
lower-performing peers.

5. Watson Customer Engagement 1/23/20175
Listen to your data and make
better decisions – turn vast
amounts of data into actionable
insights that drive smarter
online merchandising decisions.
With so much available
information, it’s difficult to
collect, analyze and apply in a
way that supports informed
decision-making.
Commerce Insights uses the
power of Watson to understand
all the data and learn from it to
improve your business.
Outthink Insights
Outthink Insights

6. Watson Customer Engagement 1/23/20176
Outthink Opportunities
Outthink Opportunities

7. Watson Customer Engagement 1/23/20177
Transform the Monday-morning
recap from a qualitative
discussion into a valuable
opportunity to identify new
business drivers.
Explore your commerce data
in highly visual ways and use
every day language to make
analysis simpler and find new
connections.
Commerce Insights helps drive
sales by finding those hidden
connections in your commerce
data.
Outthink Opportunities
Outthink Opportunities

8. Watson Customer Engagement
Outthink Merchandising
1/23/2017Outthink Merchandising8

9. Watson Customer Engagement 1/23/20179
IBM has created a new
approach to ecommerce by
infusing online merchandising
with cognitive capabilities.
Online merchandisers and
marketers can take direct
action and immediately see
how those actions affect the
customer experience.
Commerce Insights provides
a personalized view so you can
quickly drill down into the
performance of your products
and categories.
Outthink Merchandising
Outthink Merchandising

10. Watson Customer Engagement 1/23/2017Outthink Merchandising10
Sports Equipment Retailer
“Merchandisers spend almost no time
digging deeper into details because
it’s too hard, and they don’t do it until
there is a problem, but by that time,
it has become a multi-thousand dollar problem.”

11. Watson Customer Engagement
Do things you could never do before.
See things you couldn’t before.
Business has never been like this before.
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Learn more about
Watson Commerce.
Watson Commerce