Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

4 Essential eCommerce Capabilities for Success

2,438 views

Published on

The way customers shop has changed forever, they demand easy, seamless, personalized online experiences. They want what they want, when and where they want it – and retailers that have responded are significantly outperforming those that haven’t.

Learn more:

Published in: Retail
  • Be the first to comment

4 Essential eCommerce Capabilities for Success

  1. 1. eCommerce Capabilities for Success 4 Essential
  2. 2. The Way Customers Shop Has Changed Forever. Customers now demand easy, seamless, personalized online shopping experiences. They want WHAT they want, WHERE and WHEN they want it – and retailers that have responded are significantly outperforming those that haven’t. 1
  3. 3. 2 We have now reached a tipping point where mobile traffic exceeds desktop traffic. It’s why Google search rankings now penalize web sites that aren’t mobile friendly. 2
  4. 4. Mobile is changing digital commerce like nothing before and it has far-reaching implications. Responsive design is the key to mobile optimized browsing experiences, but not all retailers have the underlying technology to support it, necessitating deeper changes to their eCommerce platform. The goal? Build for mobile to give customers the experience they expect. #1 Design for the Mobile Shopper
  5. 5. Customers expect: • A clear view of inventory across channels with accurate delivery times • Flexible fulfillment options like BOPUS, ship-from-store, express delivery... just to name a few. • Seamless experiences and consistent prices across channels – desktop, mobile, in store. Overall, 60% of customers expect omni-channel services. #2 Deliver Omni-Channel Experiences 3
  6. 6. #3 Get Personal 88% of consumers say the average retailer does not understand them. Organizations must: • Treat each customer as a segment of one with personalized marketing and merchandising tactics. • Deliver the same experience —consistently— across every device and channel… from first touch to checkout! • Give online merchandisers the tools they need to create and manage customer experiences without IT. 4
  7. 7. 63% of retailers increased their merchandising budget in 2015. How are your budget and staffing dedicated to online merchandising changing this year? Budget Staffing increasing decreasing/staying flat don’t know 33% 5% 63% 44% 8% 49% 4 5
  8. 8. More than ever, retailers must think about growing sales beyond existing segments by expanding to new markets and attracting new customers in existing markets. • Expand to new geographies like Latin America and China with large growth potential. • Build segment and brand specific sites to attract new customers with unique context and experiences. • Improve time to market with an agile eCommerce platform. Grow Sales Beyond Existing Segments#4
  9. 9. Are you ready? Click here to view the Forrester webcast The Essential Commerce Capabilities That Will Differentiate Your Brand. 1 Omnichannel Winners of the Top 500: A Survival Guide for Store-Base E-Retailers, 2016 2 IBM U.S. Retail Online Holiday Shopping Recap 2015 The Essential Commerce Capabilities That Will Differentiate Your Brand, Forrester, 2016 3 5 4 EConsultancy, The Consumer Conversation: The experience void between brands and their customers.

×