SlideShare a Scribd company logo
1 of 10
Download to read offline
#IBMSocialStudy 
Insights from the 2014 IBM Center for Applied Insights study “Charting the Social Universe: Social Ambitions Drive Business Impact”
74% 
define a social business 
as one that uses social 
technology to foster 
collaboration among 
customers, employees & 
partners
Over the next 2 years 
2 3 
of enterprises plan to 
increase investments 
in social
64% 
deployed 
internal and 
external 
collaboration 
via mobile
use social 
networks 
to recruit talent 82%
who have social 
analytics are still 
not using it 70%
43% 
rely on 
employee 
advocates 
to kick-start 
social adoption
have set 
enterprise 
systems 
to default to 
social 
capabilities 
43%
Just 8% 
have an enterprise-wide 
social strategy, but they 
know it’s important… 
45% plan to have one in 
of respondents 
the next 2-3 years
What’s your social ambition? 
http://www.ibm.com/ibmcai/socialstudy 
#IBMSocialStudy

More Related Content

More from IBM Social Business

Future of Work: Collaboration & Communication
Future of Work: Collaboration & CommunicationFuture of Work: Collaboration & Communication
Future of Work: Collaboration & CommunicationIBM Social Business
 
Future of Work: Big Data and Analytics
Future of Work: Big Data and AnalyticsFuture of Work: Big Data and Analytics
Future of Work: Big Data and AnalyticsIBM Social Business
 
Futurists Insights Series - Technology and The Future of Work
Futurists Insights Series - Technology and The Future of WorkFuturists Insights Series - Technology and The Future of Work
Futurists Insights Series - Technology and The Future of WorkIBM Social Business
 
Futurists Insights Series - The Future of Work and Technology
Futurists Insights Series - The Future of Work and TechnologyFuturists Insights Series - The Future of Work and Technology
Futurists Insights Series - The Future of Work and TechnologyIBM Social Business
 
Futurists Insights Series - Technology
Futurists Insights Series - TechnologyFuturists Insights Series - Technology
Futurists Insights Series - TechnologyIBM Social Business
 
InterConnect 2015 - Systems of Engagement Tracks
InterConnect 2015 - Systems of Engagement TracksInterConnect 2015 - Systems of Engagement Tracks
InterConnect 2015 - Systems of Engagement TracksIBM Social Business
 
Futurists Insights Series - Warren Whitlock on Collaboration & Communication
Futurists Insights Series - Warren Whitlock on Collaboration & CommunicationFuturists Insights Series - Warren Whitlock on Collaboration & Communication
Futurists Insights Series - Warren Whitlock on Collaboration & CommunicationIBM Social Business
 
Futurists Insights Series - Collaboration & Communication
Futurists Insights Series - Collaboration & CommunicationFuturists Insights Series - Collaboration & Communication
Futurists Insights Series - Collaboration & CommunicationIBM Social Business
 
Futurist Insights Series - Janine Truitt
Futurist Insights Series - Janine TruittFuturist Insights Series - Janine Truitt
Futurist Insights Series - Janine TruittIBM Social Business
 
Reimagine a Culture of Trust Through Social Infrastructure #TEDatIBM
Reimagine a Culture of Trust Through Social Infrastructure #TEDatIBMReimagine a Culture of Trust Through Social Infrastructure #TEDatIBM
Reimagine a Culture of Trust Through Social Infrastructure #TEDatIBMIBM Social Business
 
Design Social Strategies to Establish a Culture of Trust #TEDatIBM
Design Social Strategies to Establish a Culture of Trust #TEDatIBMDesign Social Strategies to Establish a Culture of Trust #TEDatIBM
Design Social Strategies to Establish a Culture of Trust #TEDatIBMIBM Social Business
 
IBM’s Point of View on Social Business
IBM’s Point of View on Social BusinessIBM’s Point of View on Social Business
IBM’s Point of View on Social BusinessIBM Social Business
 

More from IBM Social Business (20)

20 Questions: Chelsea Krost
20 Questions: Chelsea Krost20 Questions: Chelsea Krost
20 Questions: Chelsea Krost
 
Future of Work: Collaboration & Communication
Future of Work: Collaboration & CommunicationFuture of Work: Collaboration & Communication
Future of Work: Collaboration & Communication
 
Future of Work: Big Data and Analytics
Future of Work: Big Data and AnalyticsFuture of Work: Big Data and Analytics
Future of Work: Big Data and Analytics
 
The Future of Work: Analytics
The Future of Work: AnalyticsThe Future of Work: Analytics
The Future of Work: Analytics
 
Future of Work: Culture
Future of Work: CultureFuture of Work: Culture
Future of Work: Culture
 
IBM InterConnect: Day 3
IBM InterConnect: Day 3IBM InterConnect: Day 3
IBM InterConnect: Day 3
 
IBM InterConnect: Day 2
IBM InterConnect: Day 2IBM InterConnect: Day 2
IBM InterConnect: Day 2
 
IBM InterConnect: Day 1
IBM InterConnect: Day 1IBM InterConnect: Day 1
IBM InterConnect: Day 1
 
The Future of Work - Culture
The Future of Work - CultureThe Future of Work - Culture
The Future of Work - Culture
 
Futurists Insights Series - Technology and The Future of Work
Futurists Insights Series - Technology and The Future of WorkFuturists Insights Series - Technology and The Future of Work
Futurists Insights Series - Technology and The Future of Work
 
Futurists Insights Series - The Future of Work and Technology
Futurists Insights Series - The Future of Work and TechnologyFuturists Insights Series - The Future of Work and Technology
Futurists Insights Series - The Future of Work and Technology
 
Futurists Insights Series - Technology
Futurists Insights Series - TechnologyFuturists Insights Series - Technology
Futurists Insights Series - Technology
 
InterConnect 2015 - Systems of Engagement Tracks
InterConnect 2015 - Systems of Engagement TracksInterConnect 2015 - Systems of Engagement Tracks
InterConnect 2015 - Systems of Engagement Tracks
 
Great Moments in Collaboration
Great Moments in CollaborationGreat Moments in Collaboration
Great Moments in Collaboration
 
Futurists Insights Series - Warren Whitlock on Collaboration & Communication
Futurists Insights Series - Warren Whitlock on Collaboration & CommunicationFuturists Insights Series - Warren Whitlock on Collaboration & Communication
Futurists Insights Series - Warren Whitlock on Collaboration & Communication
 
Futurists Insights Series - Collaboration & Communication
Futurists Insights Series - Collaboration & CommunicationFuturists Insights Series - Collaboration & Communication
Futurists Insights Series - Collaboration & Communication
 
Futurist Insights Series - Janine Truitt
Futurist Insights Series - Janine TruittFuturist Insights Series - Janine Truitt
Futurist Insights Series - Janine Truitt
 
Reimagine a Culture of Trust Through Social Infrastructure #TEDatIBM
Reimagine a Culture of Trust Through Social Infrastructure #TEDatIBMReimagine a Culture of Trust Through Social Infrastructure #TEDatIBM
Reimagine a Culture of Trust Through Social Infrastructure #TEDatIBM
 
Design Social Strategies to Establish a Culture of Trust #TEDatIBM
Design Social Strategies to Establish a Culture of Trust #TEDatIBMDesign Social Strategies to Establish a Culture of Trust #TEDatIBM
Design Social Strategies to Establish a Culture of Trust #TEDatIBM
 
IBM’s Point of View on Social Business
IBM’s Point of View on Social BusinessIBM’s Point of View on Social Business
IBM’s Point of View on Social Business
 

Social Engagement: Insights from the 2014 IBM Center for Applied Insights study