53. Maintaining its supply chain management to ensure that the customer gets Pepsi exactly when he requires.
54. Mass Marketing via advertising Pepsi with customer attraction areas e.g. celebrities (Shahrukh Khan, Junaid Jamshed, Adnan Sami), Sports (Cricket), concerts (Haroon etc)
72. Market Development is exploring new markets for the products you are already selling. Many flavors of coca cola are not being sold in Pakistan. Coca cola can develop a new market if they introduce those flavors in Pakistan.
105. Since the major competitor is Pepsi Co. so Coca Cola Intl has focused on neutralizing the competition.
106. Kill the category: If Pepsi Co. launched Crystal Pepsi then Coca Cola Intl launched Diet Coke.
107. The Coca Cola marketing team maintained their focus strongly on the product itself. When they changed bottle shape, many people started buying bottles instead of the drink itself
108. The Coca Cola team learnt from everything. Even if a customer said “no”, they focused on “why” did he say no and then found out ways on “how” to solve that issue.
114. They specified the criteria for each product offered because if you don’t specify the criteria for choosing, consumers will develop their own, which is dangerous.
157. Currently, Coca Cola Intl. issuing the following techniques to increase shareholders wealth, maximize customer satisfaction and satisfy the market:
168. Opening plant in various countries (in Pakistan they have 10 plants) so as to reduce taxes.
169. They have invested $5.6 million in their R&D facility to maintain Product Quality Control.
170. Their primary concern right now is penetrating into the Pakistani market via strong attacking techniques whereby maintaining defense strategy against Pepsi Co.
171. The overall strategic control is implemented in all plants and factories throughout the 200 countries which Coca Cola proudly serves.
172.
173. According to the survey conducted by an international firm Pakistani people like less sweet cola drink. So the Coca-Cola Company should think about bringing innovations in their products for example new diet flavors or maybe more juices so as to fulfill the need of local market.
175. Coca Cola Company should think about producing Coke Can locally. Because currently coke Cans are only smuggled from abroad and sold at high prices. The Coca Cola Company can capitalize on this factor.