Hyundai's Marketing Strategy in Chandigarh

“MARKETING STRATEGY OF HYUNDAI MOTORS
IN CHANDIGARH”
A report submitted to ICAII, Sector 32, CHANDIGARH as a partial fulfillment
of MBA (Marketing).
Submitted to: - Submitted by:-
ICAII AMIT KUMAR
Sector 32, Roll No. 511117265
Chandigarh
ICAII Institute, Sector 32, Chandigarh

Certificate
This is to certify that the project work done on “Marketing strategy of KLG Hyundai in
CHANDIGARH” submitted to ICAII Institute of Management, Sector 32, CHANDIGARH
by AMIT KUMAR in partial fulfillment of the requirement for the award of degree of MBA
in (Marketing Management) is a bonafide work carried out by them under my supervision
and guidance. This project work is the original one has not been submitted anywhere else for
any other degree/diploma.
Date: Name of the Guide:
Seal/Stamp of Guide: MANOJ KUMAR MISRA
Address: WESTSIDE

Acknowledgement
No research can blossom from single person’s mind without proper guidance, assistance and
inspiration from various quarters. My project was given its present shape by assistance of
many people whom we are greatly indebted to. I owe deep intellectual debt to the numerous
people who through their rich and various contributions have greatly improved our
understanding of various concepts of our project.
I express my sincere thanks to Manoj Kumar Misra for his stimulate discussion, constructive
and valuable suggestions that helped us in this endeavor. I would like to thank all those
people who graciously helped us by sharing their valuable time, experience & knowledge for
completion of this project.
Finally, I thank our parents for their moral support and financial help.

Declaration
The final project on “Market strategy of KLG Hyundai” under the guidance of Manoj
Kumar Misra is the original work done by me. This is the property of the Institute & use of
this report without prior permission of the Institute will be considered illegal & actionable.
Date: Signature:
Amit Kumar
Roll No. : 511117265

LITERATURE REVIEW
MARKETING
Marketing is a societal process by which individual and groups obtain what they need
and want through creating, offering and freely exchanging products and services of value
with or otherwise it is the process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods. Services to create exchanges that satisfy
individual and organizational goals.
MARKETING STRATEGY
Marketing strategy is a set of objective polices and rules that leas the company's
marketing efforts. It is the marketing approach to accomplish the bread objective of the
marketing plan. The several of marketing strategy are given below.
1. Selecting largest markets segmentation.
2. Positioning
3. Product
4. Price
5. Place
6. Promotion
7. Research and Development
8. Marketing research
The main important part of a marketing company is distribution channel. If this
process is not as per the requirement of the customer then the whole company will not
survived in this competition market. So, every company always concentrates on their
distribution process/channel.

TABLE OF CONTENT
Chapter 1:
Introduction of the company
About the company
History of the company
Objective of the company
Mission and vision of the company
Chapter 2:
Products of the company
Chapter 3: Marketing & Sales strategy of the company in CHANDIGARH.
Chapter 4: Sales and Marketing strategy of it
Competitors
About the competitor
Product of the competitor and comparison with product of Hyundai
Comparison of Strategy of Hyundai motors and its competitor
Chapter 5: Advertisement policy.
Chapter 6:
Customer relationship management and satisfaction survey
Chapter 7:
Social Corporate activity of the Company

CHAPTER - 1
Introduction of the company
 About the company
 History of the company
 Objective of the company
 Mission and vision of the company

Introduction of company
 About the company
Hyundai was founded in 1946 in Seoul, Korea. The name ‘Hyundai’ literally means
‘Modern era’, and from the very start the company quickly adopted a passion for progress
which has been our hallmark ever since.
In less than 50 years, the Hyundai group has become a world leader in building
everything from ships to microchips, including consumer electronics, oil rigs and massive
infrastructure projects.
We even have our own steel blast furnace to process raw materials, many of which come from
Australia, which provides enhanced quality control over our products.
The Hyundai Motor Company
The Hyundai Motor Company was founded in 1967. It
produced Korea’s first locally designed car in 1976, and now produces close to four
million cars and commercial vehicles a year. Today, Hyundai employs over 68,000
people around the globe. We have manufacturing plants in Korea, India, the USA and the
Czech Republic, and joint venture plants in China, Turkey, South-East Asia, South
America, Africa and Russia.
Hyundai is growing into a brand appreciated by its customers by continuously striving
to achieve the single goal of making excellent quality products with an emphasis on
exceeding customer expectations.
Hyundai now ranks as the world’s fifth largest automotive corporation. What’s more,
Hyundai annually invests billions of dollars in research and development to
continuously bring you eye-catching, practical cars that are safer and more efficient
than ever before.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai
Motor Company (HMC), South Korea and is the largest passenger car exporter and
the second largest car manufacturer in India. HMIL presently markets 7 models of

passenger cars across segments. The A2 segment includes the Santro, i10 and the i20,
the A3 segment includes the Accent and the Verna, the A5 segment includes the
Sonata Transform and the SUV segment includes the Santa Fe.
HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of
the most advanced production, quality and testing capabilities in the country. To cater
to rising demand, HMIL commissioned its second plant in February 2008, which
produces an additional 300,000 units per annum, raising HMIL’s total production
capacity to 600,000 units per annum.
In continuation with its commitment to providing Indian customers with cutting-edge
global technology, HMIL has set up a modern multi-million dollar research and
development facility in the cyber city of Hyderabad. It aims to become a centre of
excellence for automobile engineering and ensure quick turnaround time to changing
consumer needs.
As HMC's global export hub for compact cars, HMIL is the first automotive company
in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently
exports cars to more than 115 countries across EU, Africa, Middle East, Latin
America and Asia Pacific. It has been the number one exporter of passenger car of the
country for the sixth year in a row. To support its growth and expansion plans, HMIL
currently has a 325 strong dealer network and 674 strong service points across India,
which will see further expansion in 2011.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai
Motor Company, South Korea and is the second largest car manufacturer and the
largest passenger car exporter from India. HMIL presently markets 55 variants of
passenger cars across segments. The Santro in the B segment, the Getz Prime, i10 and
the Premium hatchback i20 in the B+ segment, the Accent and the Verna in the C
segment, the Sonata Embera in the E segment and the Tucson in the SUV segment.
Hyundai Motor India Ltd, continuing with its tradition of being the fastest growing
passenger car manufacturer, registered total sales of 489,328 vehicles in the calendar year
(CY) 2008, an increase of 49.6 percent over CY 2007. In the domestic market it clocked a
growth of 22.4 percent with 245387 units in 2008, while overseas sales grew by 92.5
percent, with exports accounting for 243,931 units in 2008.
HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the
most advanced production, quality and testing capabilities in the country. In continuation

of its commitment to provide the Indian customer with global technology, HMIL
commissioned its second plant in February 2008 which produces an additional 300,000
units per annum, raising HMIL's total production capacity to 600,000 units per annum.
HMIL has invested to expand capacity in line with its positioning as HMC's global
export hub for compact cars. Apart from the expansion of production capacity, HMIL
currently has 271 strong dealer networks across India, which will be further bolstered
in 2009.
In 2008, HMIL also successfully completed 10 glorious years of operations in India and
to commemorate its achievements, initiated a unique trans-continental drive from Delhi to
Paris in two of its hugely popular i10 Kappa cars. The drive created automobile history by
completing a distance of 10,000km in just 17 days after which the i10s were showcased at
the Paris Motor Show in October. In fact it was at the Paris Motor Show that HMIL first
unveiled the Hyundai i20 and the car received a phenomenal response from the auto
enthusiasts across the world. Hyundai Motor India also accomplished the landmark of
producing the fastest 20th lakh cars in India in 2008.
Like 2008, the year 2007 had also been a significant year for Hyundai Motor India. It
achieved a significant milestone by rolling out the fastest 400,000th export car. Hyundai
exported to over 95 countries globally; even as it plans to continue its thrust in existing
export markets, it is gearing up to step up its foray into new markets. 2007 also saw the
launch of the i10 and yet another path-breaking record in its young journey by rolling out
the fastest 1,500,000th car.
Hyundai's new model i10 made a clean sweep of all the 'Car of the Year 2008' awards
from the leading automotive magazines and TV channels like BS Motoring, CNBC-
TV18 AutoCar, NDTV Profit Car & Bike India and Overdrive magazine. The i10 was
also the choice of the discerning automotive media of the country as they conferred
the prestigious 'Indian Car of the Year' (ICOTY) award to the i10 as well.
The Santro and the Accent also received the 'TNS Voice of the Customer - 2008' award
for the Premium Compact Car (Santro) and the Entry Mid size Car (Accent). In March
2008 it achieved yet another milestone by rolling out the fastest 500,000th export car.
In 2007, the Hyundai Verna had also bagged some of the most prestigious awards starting
with the Overdrive magazine’s ‘Car of the Year 2007’, the ‘Best Mid-size Car of the

Year’ award from NDTV Profit Car & Bike India, the ‘Best Value for Money Car’ from
CNBC Auto car and 'Performance Car of the Year' from Business Standard Motoring.
Hyundai cars have been a favorite at all awards ceremonies and has won many
awards. The Sonata Embera won the 'Executive Car of The Year 2006' award from
Business Standard Motoring magazine and NDTV Profit Car & Bike India had
declared the Tucson as the 'SUV of The Year 2006'.
Not only this, HMIL has also been awarded the benchmark ISO 14001 certification for its
sustainable environment management practices.

 History of the company
Abstract
Taking pride in your car by driving it and admiring it is one thing, actually knowing
its history is quite another.
The Hyundai Motor Company is one if not the most dynamic automobile producer in
any developing country. This is remarkable considering that the company is closing in
on 40 years of existence. To outline its history one must also look into the life and
times of its founder Chung Ju-Yung. It cannot be told without the outlining the
founders rise from the rice fields of Korea to the circumstances that let him to acquire
the knowledge and determination that led to the creation of one of the fastest growing
family owned businesses into a global competitor. His creation of numerous
companies eventually led to the establishment of the Hyundai Group. The Hyundai
Motor Company was one of these. He created it and transformed it from a mere
assembler of Ford models to a designer and exporter of its own cars and engines in
less than four decades. It has already become a major global player with plants and
dealerships that span six continents. The company is one of the largest and most
diversified business organizations with 45 affiliated domestic companies and 254
overseas companies in nearly 200 countries. The Hyundai Motor Company is but one
which the Group is active in such as shipbuilding, steel, petrochemicals, heavy
machinery, aerospace, electronics and financial services. These pages therefore
outlines not only the rich and unique History of the Hyundai Motor Company but also
the remarkable years beforehand that led to its creation, the eventual breakup of the
Group and its continuous development into a top ten global automaker.
Pre-Hyundai History 1900-1946
1915 1930 1932 1934 1937 1939 1940 1945 1946 1947
1940 1941 1942 1943 1944 1945 1946 1947 1948 1949
1950 1951 1952 1953 1954 1955 1956 1957 1958 1959
1960 1961 1962 1963 1964 1965 1966 1967 1968 1969
1970 1971 1972 1973 1974 1975 1976 1977 1978 1979
1980 1981 1982 1983 1984 1985 1986 1987 1988 1989
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
2010 2011

History Part 1: Before the Hyundai Motor Company. 1915-1939
The story of Hyundai Motor Company starts off first and foremost with its founder,
Chung Ju-Yung. He alone created an industrial empire, pulled post-war Korea out of
poverty and ruin while building his own fortune. As mentioned in the abstract, to
outline the History of Hyundai one must start with its founder and the years leading
up to the creation of the Hyundai Motor Company.
What does Bill Gates of Microsoft, Phil Knight of Nike, Pierre Omidyar of ebay, and
Larry Page of Google all has in common. They have the vision, the tenacity and the
refusal to back down, and turn a company into a global player. In Korea, its best
personified by Chung Ju-Yung who with his vision created a group of companies that
by the time he retired in 1991, accounted for 16 percent of Korea’s gross domestic
product and 12 percent of its total exports. The Hyundai Group is one that helped
Korea rise to become the world’s 11th largest economy, the eight largest trading
partners of the U.S., and a global leader in construction, semiconductors, shipbuilding
and steel production. The following outlines the years leading to the creation of the
Hyundai Motor Company.
1915
Chung Ju-Yung the eldest son of two girls and six boys is born on November 25th,
1915 in the northern mountainous region of Tongchon, Kangwon-do in what was later
known as North Korea to a poor peasant farming family.
1930
Chung graduates from Sonjon Primary School. [1]
Chung’s formal education ends when at the age of 14, his father withdraws him and
set him to task of helping to provide for his younger siblings by working as a laborer
on the family farm. He was later sent to work as a railway construction laborer,
bookkeeping and then as a dock hand for a barge owner. All this by the age when
most modern youths would be entering junior high school. All the wages he obtained
from these jobs were taken by his parents to feed the family. These numerous job
assignments and stressful situations to provide for the family led young Chung to
attempt to run away from his Tongchun home numerous times. Twice he was caught
and brought back and discipline.

1932
Chung third and final attempt to run away was successful and he financed his 120
mile trek to Seoul by selling one of his father’s cows, arriving in the city around the
age of 16.[2]
1934
Chung Ju-yung (then 18 years old) enters the business world by being employed at
“Bokheungsanghwoe”, a rice shop in Seoul.
1937
At the age of 22, Chung Ju-yung opens his own rice shop “Gyungilsanghwoe” after
the acquisition of the former shop. Learning is the first and foremost fact in
establishing a business is trust.
1939
Chung Ju-yung marries 16-year old Byeon Jung-seok.

History Part 2: Occupation, Planting the seeds and The Group is formed.
1940-1950
In the following decade, due to the Japanese occupation, Chung Ju-yung starts
planting the seeds which eventually form into the Hyundai Group. A group of
companies that become the biggest conglomerate (chaebol), in the country of Korea.
The Group comprised many areas of activity including shipbuilding, car
manufacturing, retailing, finance and electronics in the years to come.
1940
The Japanese, which had occupied Korea at the time, made it illegal for Koreans to
own such critical food trades as rice shops and forced Chung Ju-yung to shutdown.
This led him to be a truck driver and then owner of his own delivery service. With the
delivery service he gained the knowledge of repairing the trucks and this led to
operate an automobile repair shop.
Chung Ju-yung officially opens and establishes a garage and repair firm, known as the
“Ah-do Service” auto repair shop in Seoul in March 1940.
1946
Chung Ju-yung (then 31 years old) establishes Hyundai Auto Service in Seoul, South
Korea on April, 1946 and repaired trucks for the US Armed forces in South Korea.
The business helped create and financed The Hyundai Civil Works Co. (known as
Hyundai Togun), which was later merged into the Hyundai Engineering and
Construction. Hyundai becomes the U.S. Army’s favorite contractor during the
Korean War.
1947
The Hyundai Group is founded by Chung Ju-yung as a construction company. The
company, Hyundai Civil Works Co. is formally establishment on May 25, 1947.

History Part 3: Mergers, Expansions and Contracts. 1950-1966
1950
Hyundai Togun renamed into Hyundai Construction and Engineering Co. in January,
after merging the Hyundai Auto Service and the Hyundai Civil Works Co. together.
Hyundai Commercial Transportation Co. established in July.
1960
Hyundai Construction ranks first in the construction industry in terms of orders
received.
1961
Hyundai Construction’s headquarters is built in Mukyo-dong, Seoul in January.
1964
Completion of Hyundai Construction’s cement factory in Tanyang, Chungchong-
pukto in June.
1965
Receives order to build Thailand’s expressway, the nation’s first order from abroad in
September.

History Part 4: The creation of the Hyundai Motor Company 1967-1970
1967
Hyundai starts building the multipurpose dam on the Soyang River in April, finishes
the project in December 1973.
Hyundai Motor Company established by Chung Ju-yung and his brother Se-yung
Chung on December.
1968
Hyundai starts on an eight year experience process of assembling vehicles (1968-
1976).
Entered into an Overseas Assembler Agreement (Licensing Agreement) with Ford.
(Whereby Hyundai was to assemble Ford compact cars on a semi-knockdown (SKD)
basis) Ford transferred “packaged” technology to Hyundai with a set of explicit
knowledge, such as blueprints, technical specifications, production manuals and
training of Hyundai engineers. This agreement with Ford gave Hyundai valuable
migratory knowledge with which to upgrade its tacit and explicit knowledge to auto
assembly.
Hyundai achieves the shortest time (six months) between groundbreaking and first
commercial production among the 118 Ford assembly plants around the world.
Hyundai starts producing the Ford Cortinas and Ford Granadas for the South Korean
domestic market from 1968 through 1976.
Construction begins on the Kyungbu Expressway connecting Pusan and Seoul
finishes in June
1970.
1969
Chung Ju-yung inaugurated as Hyundai Construction Chairman in January.
Hyundai Cement Co. established.

History Part 5: Collaborating and Learning 1970-1980
1971
Chung Ju-yung becomes the Hyundai Group chairman in February.
1972
On March 23, Hyundai Heavy Industries established. Specializing in Shipbuilding,
offshore & Engineering and Industrial Plant & Engineering. Founder Chung Ju-Yung
takes his first shipbuilding order for Hong Kong trade giant CT Tung, before even
building his ship yard. CT Tung received their tanker on time.
1972
On March 23, Hyundai Heavy Industries established. Specializing in Shipbuilding,
offshore & Engineering and Industrial Plant & Engineering. Founder Chung Ju-Yung
takes his first shipbuilding order for Hong Kong trade giant CT Tung, before even
building his ship yard. CT Tung received their tanker on time.
1973
Hyundai Heavy Industries Ltd. Established in April.
The Korean government formulated The Long-Term Plan for Promotion of the
Automobile Industry and ordered four automobile companies to submit detailed plans
to develop Korean cars by 1975. Hyundai being one of these companies. The others
were Daewoo, Kia and Sangyong.
Hyundai submits its master plan for a new plant with a capacity of 80,000 “Korean”
cars. (Note: Actual production for the year was 5,426 cars.
Hyundai approaches 26 firms in five countries to acquire different technologies. (10
firms in Japan and Italy for car design. 4 firms in Japan and the United States for
stamping shop equipment. 5 firms in the United Kingdom and Germany for casting
and forging plants. 2 Firms in Japan and U.K. for engines and 5 U.S. and U.K firms
for an integrated parts/components plant.
Hyundai enters into a licensing agreement with Giorgio Giugiaro’s Ital Design for
body styling and design.
Hyundai enters into licensing agreement with Mitsubishi for gasoline engine,
transmission, rear axle designs and casting technology.

1974
Hyundai Engineering Co. and Hyundai Motor Services Co. are set up in February.
Hyundai hires former British Leyland Motor Corp., Ltd president George Turnbull as
its vice president and six other British technical experts for a three year period (1974-
1977) for the successful development of its first indigenous model, the Pony.
Subcompact car Pony, Korea's first independently designed and manufactured model,
unveiled at the 55th Turin International Motor Fair. (The engine, transmission and
suspension were all from a previous model of the Mitsubishi Lancer and the exterior
design by Giugiaro’sItalDesign studios.)
1975
Hyundai Mipo Dockyard Co. founded in April.
The Pony (with 90% domestic content) makes Korea the second nation in Asia to
have its own domestic automobile, starts production.
Hyundai Heavy Industries wins over 900 million in construction contracts with Saudi
Arabia to build a port at Jubail.
1976
The Pony model cars, the nation’s first vehicle model, are officially released in
January.
First Pony exported.
Establishment of Korea Industrial Development Co. and Asia Merchant Marine Co. in
March, Asia Merchant Marine is later renamed, Hyundai Merchant Marine.
Hyundai Corp established in December.
Hyundai completes the construction of the Jubail, Saudi Arabia port worth $930
million. Chung saved money by using Korean parts and not insuring the shipments,
risking ruin, but the gamble paid off, making Hyundai a major player in Middle East
construction.
1977
The British engineers that help Hyundai develop the Pony left the company and
Hyundai uses moonlighting Japanese engineers to troubleshoot problems.
Chung Ju-yung is appointed chairman of the Federation of Korean Industries and
leads the organization until 1987.
Chung Ju-yung establishes Asain Foundation as well as the Hyundai Oil Refinery in
July.

Acquisition of Gukil Securities and the foundation of Hyundai Securities in
November.
1978
Hyundai starts working on the Sosan reclamation project, Chungchong-namdo, in
August. Finishes in August 1995.
Started sales of 11-ton cargo and dump trucks.
Granada (6-cylinder) debut.
Hyundai Machine Tools (a branch of the Hyundai Motor Group) established.
1980
Assembly Plant in Canada established.

 Objective of the company
Mission and vision of the company
Vision
We announced "Innovation for Customers" as our mid–to long–term vision with five core
strategies: global orientation, respect for human values, customer satisfaction, technology
innovation, and cultural creation. We desire to create an automobile culture of putting
customer first via developing human–centered and environment–friendly technological
innovation.
Management Policy
Based on a respect for human dignity, we make efforts to meet the expectations of all
stakeholders including customers and business partners by building a constructive
relationship amongst management, labor, executives and employees. Also, we focus on
communicating our corporate values both internally and externally, and gaining confidence
from all stakeholders.

Mid-and Long-term Strategies
We developed five mid–and long–term strategies: global management, higher brand values,
business innovation, environmental management, and strengthening product competitiveness.
Especially, we selected environmental management as one of our strategies to meet the needs
of our stakeholders and the society we belong to. We also intend to promote sustainability
development and preservation of the environment.

Chapter - 2
Products of the company
HYUNDAI VERNA
HYUNDAI TUCSON

Hyundai CARS:
Hyundai Santro Xing
Hyundai Santro Xing launched in 2003 is the
premium hatchback car ruling this segment. The all
new Santro Xing makes the riding experience quite
exciting, as its interior boasts soft touch three
spoke steering wheel, sporty instrument cluster and
adequate storage space providing true comfort for
its riders. The fuel-economic and responsive
engine generating 63 bhp makes Santro Xing an
easy to handle car in
thick traffic.
The 'active intelligence' technology empowers the engine to think and operate at its best
under usage condition, delivering maximum power and mileage. Hyundai Santro Xing is a
jack of all trades like power efficiency, reliability and long life. The car is powered by 1086
cc Epsilon engine fired by a Distributor less Ignition System (DLI) that results in improved
fuel efficiency, reduced emission, and increased power. The everlasting e-Rlx technology
makes Santro Xing a true value for money.
SANTRO:
AE PETROL
GL PLUS
GLS F/L AUDIO
GLS F/L AUDIO
GL LPG
GLS LPG

Hyundai i10
Hyundai i10 is a premium hatchback segment model
and it has gained much popularity in Indian market
since its launch in 2007. At the heart of the stylish and
eye catching i10 there is a powerful 1.1 liter
iRDE(intelligent Responsive Drive Engine) petrol
engine with five speed manual transmission that
generates superb output of 67 PS @ 5500 rpm.
Besides this there is also a 1.2 liter promises to deliver more mileage per liter without making
a compromise on the performance. Packed with the refreshing looks and stunning features of
comfort, performance and safety, Hyundai i10 is a best buy and a treat to drive.
Get on Hyundai i10, the first in i series from Hyundai Motor India Limited, very
innovative in design and very intelligent in drive. The all new i 10 boasts sporty and
aerodynamic looks and luxurious interiors. The flaunting body outline, wide angle washer
wiper, sunroof with slide and tilt option, easy gear shift, refined air conditioning ducts,
cockpit style sitting, deep glove box, power windows, height adjustable rear head rests all
these attributes make the i 10 truly best in its class.
i10:
D-Lite- imm
D-Lite- imm
Era-imm
Magna 1.1L
Magna (1.2)-imm
Sportz GLS (1.2)-imm
Sportz Option
Sportz AT
Asta GLS (1.2)
Asta WS GLS (1.2)

Hyundai i20
Hyundai Motor India Limited has come up with
another 05 door hatchback Hyundai i20 car to
catch the eyes of small car buyers in India. The all
new hatchback Hyundai i20 features some cool
features that distinctive from its earlier model i10.
Hyundai i20 has redesigned front facia with low
shinge grille, large headlamps and sporty fog lamps
in outside and larger space from the inside
In the phase of dipping sale figures, India's leading automaker Hyundai Motor India Limited
(HMIL), has stepped-up its existing car model i10 with the refined one i20. The all new
Hyundai i20 car model is an another addition in the company's hatchback cars stable that has
been launched with more room for the luggage, higher-quality interiors with the flexibility of
seating that is near to its predecessor i10. Hyundai i20 car was first showcased in the Paris
Motor Show 2008 and in India it was launched in the end of December 2008 meeting all
existing emission norms including the Euro-V. The newly launched Hyundai i20 car is
equipped with the latest technology 1.2 liter Kappa petrol engine that pumps out maximum
power of 80 ps @ 5200 rpms. Hyundai i20 is up for sale throughout India in three variants
with seven colors and carries the ex-showroom price range starting from 5.0 Lacs going up to
6.0 lacs for the top version.
I 20:
ERA 1.2
ERA DSL
MAGNA 1.2
MAGNA DSL
SPORTZ 1.2

SPORTZ (O)
SPORTZ DSL
SPORTZ (O) DSL
ASTA 1.2
ASTA WITH AVN
ASTA DSL
ASTA DSL WITH AVN
ASTA (O) SR
ASTA AT PETROL 1.4
ASTA AT WITH AVN

Hyundai Accent
Elegant styling, contemporary looking design, spacious and power packed performance are
the underlining features of all new Hyundai Accent Car. Offering umpteen eye-catching
features, Hyundai Motors India has equipped this luxury sedan car with host of state of the art
comfort, convenience and safety elements. Launched in both petrol and diesel variant Accent
Car is available at a very competitive price in number of sizzling color options. Hyundai
Accent has come up in new avatar called Executive. Find out here more about Accent
Executive...
Hyundai Accent Car is the perfect example of harmony between style, luxury, power and
performance. With the launch of Accent Hyundai Motors India, India has added another
feather in the sedan cars segment of India. Powered with an advanced engine technology and
state of the art design & safety features, the all new Hyundai Accent clearly races ahead from
the others. The 1.5 SOHC in-line-4-cylinder engine delivers 94 ps of power and 12.5 kgm of
torque for the refined output. Hyundai Accent has a very powerful air-conditioning system
with the harmonized support of air-flow that keeps the interiors of the Car extremely
peaceful. For better control and the comfort while driving this sedan car has been equipped
with tilt steering wheel. With host of elegant and convenient features Hyundai Accent has
fresh looking front grille, sparkling front & rear lights and mounted stop lamps providing it a
sporty catchy looks. Available in sizzling color options, Hyundai Accent Car is available with
a price starting from Rs. 5.0 lacs.
ACCENT:
GLE EXE.1.5 L With imm.
GLE EXE LPG With imm.

Hyundai Verna
The all new Verna from India's leading car maker
Hyundai Motor has every feature which takes it
ahead in race of getting bigger share of luxury
sedan car market among other players like Honda.
Hyundai Verna boasts an egg shell design which
makes it aerodynamic from the outside and
generously spacious from inside. Available in
Petrol & Diesel version, Verna makes you feel the
power of 100 horses at work to deliver the sheer
exhilaration.
India's leading car maker Hyundai Motors has rolled out a new entrant, Verna, in the field of
luxury sedan cars which has been refined for perfection in performance, comfort and safety.
Just sit behind the wheels of Hyundai Verna and feel the sheer exhilaration from 1.6 L
DOHC petrol & 1.5 CRDi diesel engine which generates 103.2 ps and 110 ps of thrilling
power. The interiors of Hyundai Verna are generous in space, luxuriant in comfort and
convenient to handle, so you can feel the refreshing riding experience. The body line of
Verna boasts an egg shell type design which gives it an aerodynamic shape through which
you can feel the zooming power behind the wheels.
A 2-DIN music system, large alloy wheels, automatic climate control and leather wrapped
steering wheel and gear knob, rear wheel disc brakes, ABS and power-assisted steering are
few of the striking features of Hyundai Verna that you cannot ignore. The all new Hyundai
Verna is available in sizzling color options bearing a competitive price tag starting from Rs
6.50 lakh for the base petrol Verna to Rs 8.00 lakh (approx.) for the CRDi VGT model.
VERNA:-
VTVT

EON:-
The Hyundai Eon is a 5-door hatchback subcompact produced by the Hyundai Motor
Company. It was launched in 1 October 2011 in India and in March 2012 in the Philippines.
Design:-
The Eon was designed jointly between the Hyundai R&D centers in Namyang, South
Korea and Hyderabad, India. It is offered with a 814cc 3-cylinder gasoline engine that
generates 55 bhp and 75 Nm torque. Accor ding to Hyundai's Philippine distributor, the Eon
has a fuel economy rating of 26.3 kilometers per liter.
In January 2012, Hyundai India announced LPG models of Eon as well, with an additional
cost of approximately INR 27000 to the available models.
Variants of EON:-
D-Lite: - This has the same features as D-Lite but has an air conditioner and full wheel
cover with Hub cap.

 Era Plus - Tinted glass, body colored bumpers, metallic finish centre console, front
power window, driver side central locking and electric power steering.
 Magna Plus - Front and rear speaker grille, utility options like rear parcel tray, 2 DIN
Radio+CD+MP3 Audio with two speakers in front, USB port, auxiliary-in port and a
digital clock.
 Sportz - Keyless entry, front fog lamps, driver side airbag, keyless entry, body color
outside mirror and door handles, metallic finish three-spoke steering wheel unlike other
variants which have a two-spoke version.

Hyundai Sonata
Hyundai Sonata Embera has added a new
dimension in the luxury sedan car segment of
India. This new offering from Hyundai is
"undoubtedly distinguished" in terms of design,
comfort and safety. Sonata Embera is
contemporary and sharp from the outside with
charismatic features from inside, i.e. more
spacious, elegant and cool. The 2.4 L VTVT
engine, with the awesome power of 165 ps, would make your ride smoother and controlled.
The Sonata Embera has much higher fuel efficiency, courtesy its light-weight and newly-
designed engine block. The body of the vehicle looks distinctly different from its predecessor
Sonata. It is 53mm longer, 12 mm wider and 53mm higher than Hyundai Sonata. The
interiors come with plush, two-tone styling - done in beige and black.

Hyundai Tucson
Tucson's large, versatile interior and five-year/60,000-mile basic warranty make it worth a
serious look. It is a compact crossover SUV which shares its Elantra-based platform with the
redesigned 2005 Kia Sportage. It is a five door vehicle and the driver can switch between
two-wheeled and four-wheeled drive. It is well priced, well mannered, and sure to generate
interest with a refined exterior and well-done interior.
Hyundai Tucson for 2009 has been retouched with new rear and frontal garnishes. There has
also been a new wheel design incorporated as well as newly-patterned cloth seating. Cabin
materials are fine and well-assembled. Enough adult leg-room is available with split-folding
rear seats. All controls are grouped in the easy-to-reach center dashboard stack. The 65-
cubic-foot cargo space has under floor storage and a washable mat.
Roof has been fitted with railing to allow extra luggage for the passengers. The easy to grip
sleek body-colored outside door handle of Tucson lends an impressive look to its exteriors.
The round-type lamps and flame-shaped reflectors add to the elegance of its exteriors.

CHAPTER - 3
Marketing & Sales strategy of the company in Chandigarh
As companies find it harder to differentiate their physical products, they turn to service
differentiation. Companies seek to develop a reputation for superior performance in on time
delivery, better and faster answering of inquiries, and quicker resolution of complaints.
Service becomes the mantra, and many books have been written to point out the superior
profitability of companies that manage to deliver superior service.
Marketing strategies for service firms
Once service firms lagged behind manufacturing firms in their use of marketing because they
were small or professional businesses that did not use marketing, or faced large demand or
little competition; but this has certainly changed.
Three additional Ps
The traditional four Ps marketing approaches work well for goods, but additional elements
require attention in service businesses. Booms and bitner suggested three additional Ps for
service marketing people, physical evidence, and process. Because most services are
provided by people, the selection, the training, and motivation of employees can make a huge
difference in customer satisfaction. Ideally, employees should exhibit competence, a caring
attitude, responsiveness, initiative, problem –solving ability and good will.
Companies also try to demonstrate their service quality through physical evidence and
presentation. A hotel will develop a look and style of dealing with customers realizes its
intended customer value proposition, whether it is cleanliness, speed, or some other benefit.
Finally service companies can choose among different process to deliver their service.

The Price Cut
In August 2004, a leading business newspaper reported that Hyundai Motors India Limited
(HMIL), an Indian subsidiary of the South Korea- based Hyundai Motors Company (HMC)3
was expected to reduce the price of its flagship car - Santro - by as much as Rs 40,000.
Industry experts were expecting a reduction in Santro's price in response to the price war
being waged by the market leader in India – Maruti Udyog Limited (MUL), 4 which had
reduced the price of its largest selling car in the B segment - Alto - by Rs 58,000 in two price
cuts starting from September 2003. This move had resulted in Alto replacing Santro as the
largest selling car in the B segment in the period January to June 2004 (Refer Exhibit I for the
market segmentation of the Indian car industry).
Rebutting the report on price cuts, HMIL's managing director, BVR Subbu (Subbu) said, "We
are not cutting prices on the Santro. We have allowed our competitors the prerogative of
cutting prices."5 Several dealers of HMIL also felt that the company would not reduce
Santro's price as it had not adopted such tactics earlier.
Santro had been the most successful product of HMIL and was also the largest selling car in
the B segment till the fiscal year 2003-04.
Introduced in late 1998, Santro had emerged as the second largest selling car in India after
MUL's M800 and had retained its position till March 2004 (Refer Exhibit II for the total units
and value sales of the top eleven car models in India).
In mid 2004, HMIL with its four models, Santro, Accent, Sonata and Elantra, was the second
largest car company in India with 19% market share in the industry. The company was
planning to launch another model, 'Getz', in September 2004.
Analysts attributed HMIL's success to its ability to launch technologically superior products
and its innovative marketing strategies.
However, they expressed concerns that the company relied heavily on Santro and any fall in
demand for that model would hit the company.
It was felt that the introduction of new cars by the competitors and upgrading & price
reduction of existing cars in the B segment would affect Santro's sales. This would lead to a
loss in Santro's market share. (Refer Exhibit III for the comparison of features of various
models in the B segment).

Background Note
For a long time after India became independent in 1947, the car market had just two models
to offer - the sturdy 'Ambassador' from Hindustan Motors (HM) and the sleek 'Fiat' from
Premier Automobiles (PA). This was the result of Government of India's (GOI) decision to
keep the car industry tightly protected.
For HM and PA, the GOI dictated as to what type of vehicle the two companies should
manufacture. No other domestic or foreign car manufacturer was allowed to enter the Indian
car industry.
The restriction on foreign collaboration led to poor technological improvements in Indian
cars. As a result, car prices remained high while quality was inferior.
This affected the growth of the industry. The demand for cars in 1960 was 15,714 units and
in the next two decades, this rose to 30,989 units, which meant that the Compound Annual
Growth Rate (AGR) was just 3.5 per cent.
In the 1980s, the GOI felt the need to introduce an affordable small car, targeting the Indian
middle class. As manufacturing a small and affordable car required better technology than
was available indigenously, the government tied up with the noted Japanese company,
Suzuki. The government formed a joint venture with Suzuki and founded MarutiUdyog
Limited (MUL). It held 74% and Suzuki got 26% equity stake in MUL. In 1983, MUL
launched the 'Maruti 800', priced at Rs 40,000...
Hyundai's Entry in India
One of the major players that entered the Indian car market was HMC through its subsidiary
HMIL. Before making its move, the company closely studied the industry for a year. The
company's officials talked to vendors, dealers and customers to get a thorough knowledge of
the industry.

Marketing Santro
Santro received an encouraging feedback from customers who appreciated its unique design
that gave more headroom and facilitated easy entry and exit...
Launch of Accent
By mid 1999, the major players realized that the 'B' segment would be the fastest growing in
the car industry. To cash in, Telco re-launched its 'Indica' by introducing several new features
and solving the glitches in the original model...
Repositioning Santro
By late 2002, the competition in the B segment had increased significantly. MUL's Alto
which was launched in October 2000 had received a good response. Although HMIL's Santro
remained the largest selling car in the B segment, MUL commanded the largest market share
in this segment due to the combined sale of its three cars - Zen, Wagon R and Alto...
Status in 2004
The financial year 2003-04 ended on a positive note for HMIL. The company achieved
revenues of Rs 50 bn and profit after tax (PAT) of Rs. 1.90 bn in the financial year 2003-04
compared to Rs 43 bn revenues and PAT of Rs 1.65 bn in the fiscal 2002-03...
The Challenges Ahead
During the period January to June 2004, Santro lost its leadership status in the B segment...
Exhibits
Exhibit I: Segments of Indian Car Market
Exhibit II: Total Sales of Leading Car Models (2003-04)
Exhibit III: Comparison of Features of Different Models in B Segment
Exhibit IV: Market Share (in Units) of Car Models (April 2000 - January 2004)
Exhibit V: HMIL's Santro

Exhibit VI: Advertisement of Accent
Exhibit VII: Advertisements of Santro Xing
Marketing Strategy
Objectives
First year Objectives: We are aiming for 5% market share of the Indian market through unit
sale volume of 100000.
Second year Objectives: We are aiming for 10% market share of the Indian market.
An important objective will be to establish a well-regarded brand name linked to a
meaningful positioning. We will have to invest heavily in marketing to create a memorable
and distinctive brand image projecting innovation, quality and value. We also must measure
awareness and response so we can adjust our marketing efforts if necessary.
Target Markets
Hyundai Pa’s marketing strategy is differentiated marketing. Our primary consumer target is
middle to upper income professionals who need true value for their money and comfortable
ride in city conditions. Our secondary consumer target is college students who need style and
speed.
Our primary business target is midsized to large sized corporate that want to help their
managers and employees by providing them a car for ease of transport. Our secondary
business target is entrepreneurs and small business owners who want to provide discounts to
managers buying a new car.
Each of the four marketing strategies conveys Hyundai Pa’s differentiation to the target
marketing segments identified above.
Positioning
Using product differentiation we are positioning the Hyundai Pa as the most versatile,
convenient, value added car model for above target market used. The marketing strategy will
be focused on promoting the car as economic car for the next generation.

Marketing Communications
By integrating all messages in all media we will reinforce the brand name & main points of
product differentiation. Research about media consumption, pattern will help our advertising
agency to choose appropriate media and timing to reach prospects before & during the
product introduction. Thereafter, advertising will appeared on a pulsing basis to maintain
brand awareness and communicate various differentiation messages. The agencies will also
co-ordinate public relation efforts to build Hyundai brand & support the differentiation
message. To attract market attention & encourage purchasing, we will offer a limited time,
registration & insurance. To attract, retain & motivate channel partners for a push strategy,
we will use trade sales promotions and personal selling to channel partner.
Marketing Mix
Product
Features:
The all-new “Hyundai Pa” is fully loaded with a range of exciting new features. It's a perfect
complement to your evolved tastes and lifestyle. And the best way to take your driving
pleasure to a brand-new high European styling, Japanese Engineering, and Dream-Like
Handling.

The new Hyundai Pa is a generation different from Getz and Santro design. Styled with a
clear sense of muscularity, its one-and-a-half box, aggressive form makes for a look of
stability, a sense that it is packed with energy and ready to deliver a dynamic drive.
Its solid look is complemented by an equally rooted road presence and class-defining ride
quality. New chassis systems allow for the front suspension lower arms, steering, and
gearbox and rear engine mounting to be attached to a suspension frame. You get lower road
noise and a greater feeling of stability as you sail over our roads with feather-touch ease.
Price
Hyundai is expected to take Maruti heads on with the pricing of their upcoming Hyundai Pa
car. After launching cars for the masses since so many years, India’s second largest
automobile manufacturer is now targeting the premium segment with their latest model from
the Hyundai’s stable. The analysts predict the pricing of this premium hunchback to start
from Rs. 3 lakh.
This price range would practically rip apart Maruti’s offering in Zen Estilo, which is priced at
a higher tag of Rs. 3.5 lakh. Both the companies are known for their value based offerings
and Hyundai with their extensive service network and brand reputation for making reliable
cars should get the customer’s nod over their competition.
The official pricing however is still not out. However, the company is said to be studying the
prospects of launching the base model at the 3 - lakh price tag.
If they indeed do take the chance of pricing Hyundai at a considerable lower price than Zen
Estilo, they would quite likely force the competition to rethink their strategy.
Promotion
Road Shows
The company plans to stage road shows, to display vehicles in the pavilions during various
college festivals and exhibition. This car will appeal to youngsters more.

Television advertisements
Advertisements to promote and market our product will be shown on leading television
channels. Major music and sports channels will promote and they will reach out to the youth
will be promoted through Star, Zee, Sony and Doordarshan etc as it has more viewers.
Radio
Radio is the medium with the widest coverage. Studies have recently shown high levels of
exposure to radio broadcasting both within urban and rural areas, whether or not listeners
actually own a set. Many people listen to other people's radios or hear them in public places.
So radio announcements will be made and advertisements will be announced on the radio
about the product features and price, qualities, etc.
Print Ads
Daily advertisements in leading newspapers and magazines will be used to promote the
product. Leaflets at the initial stage will be distributed at railway stations, malls, college areas
and various other locations.
Workshops and Seminars
Workshops and seminars will be held in colleges and big corporate to make people aware
about the companies past performance and product features, its affordability and usage, vast
distribution network. Road shows will be conducted where free trials of the car would be
given.
Banners, neon signs
Hoardings, banners, neon signs will be displayed at clubs, discs, outside theatres and shops to
promote our brand car.
Booklets and pamphlets
Booklets will be kept at car showrooms, retail battery outlets, etc for the customer to read.
These booklets will provide information about our company; the products offered which suits
the customers need accordingly.

Marketing Strategies - HYUNDAI
The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC)
in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors
India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro, HMIL
had emerged as the second largest car company in India.
The case describes in detail the entry, product, pricing, distribution and promotional
strategies of HMIL. The case briefs the challenges faced by the company and its marketing
plans in future. It also includes a note on the Indian passenger car industry, the leading player
and its marketing strategy.
The Price Cut
In August 2004, a leading business newspaper reported that Hyundai Motors India Limited
(HMIL), an Indian subsidiary of the South Korea- based Hyundai Motors Company (HMC)
was expected to reduce the price of its flagship car - Santro - by as much as Rs 40,000.
Industry experts were expecting a reduction in Santro's price in response to the price war
being waged by the market leader in India – Maruti Udyog Limited (MUL), which had
reduced the price of its largest selling car in the B segment - Alto - by Rs 58,000 in two price
cuts starting from September 2003. This move had resulted in Alto replacing Santro as the
largest selling car in the B segment in the period January to June 2004.
Objectives
First year Objectives: We are aiming for 5% market share of the Indian market through unit
sale volume of 100000. Second year Objectives: We are aiming for 10% market share of the
Indian market.
An important objective will be to establish a well-regarded brand name linked to a
meaningful positioning. We will have to invest heavily in marketing to create a memorable
and distinctive brand image projecting innovation, quality and value. We also must measure
awareness and response so we can adjust our marketing efforts if necessary.

Target Markets
Hyundai Pa’s marketing strategy is differentiated marketing. Our primary consumer target is
middle to upper income professionals who need true value for their money and comfortable
ride in city conditions. Our secondary consumer target is college students who need style and
speed.
Our primary business target is mid sized to large sized corporates that want to help their
managers and employees by providing them a car for ease of transport. Our secondary
business target is entrepreneurs and small business owners who want to provide discounts to
managers buying a new car.
Each of the four marketing strategies conveys Hyundai Pa’s differentiation to the target
marketing segments identified above.
Positioning
Using product differentiation we are positioning the Hyundai Pa as the most versatile,
convenient, value added car model for above target market used. The marketing strategy will
be focused on promoting the car as economic car for the next generation.
Strategies
Product
Hyundai pa is fully loaded and will be sold with 3 year warranty. We will also introduce a
diesel/CNG/LPG version of Hyundai Pa in the near future. Also the high end model will have
an option of GPS system.
Price
Hyundai Pa’s base model will be introduced at ex-showroom price of 3 lakhs. This price
reflects a strategy of
1) Attracting desirable channel partners
2) Taking market share from Maruti.

Distribution
STOCKIEST to DEALERS to SUB DEALERS to BOOKING AGENTS
 The Stockiest will represent 3 to 4 districts in a State.
 The Dealer will represent a district or main City.
 The Sub-Dealer shall represent a particular area or taluka.
 The booking agents will be individuals working on freelance basis.

CHAPTER - 4
Sales and Marketing strategy of its Competitors
 About the competitor
 Product of the competitor and comparison with product of Hyundai
 Comparison of strategy of Hyundai motors and its competitor.

TATA MOTORS
ABOUT THE COMPANY:
The Company was incorporated on 1st September 1945 at Mumbai to manufacture diesel
vehicles for commercial use, excavators, industrial shunter, dumpers, heavy forgings and
machine tools. The commercial diesel vehicles which were known ‘Tata Mercedes Benz’
(TMB) is now called ‘Tata’ vehicles after the expiry of the collaboration agreement with
Daimler-Benz AG, West Germany. The company also used to manufacture pulp and paper
making machinery.
In 1946 Tata Engineering undertook manufacture of 5000 'KC' broad gauge open wagons for
the Indian Railway. The Managing Agency Tata Sons was transferred to Tata Industries on
July 1, 1946. The Managing Agency system continued till it was abolished by an act of
Parliament in 1970.
In 1959 Tata set up its Research and Development Center set up at Jamshedpur and In 1960
The Company’s name, which was Tata Locomotive & Engineering Company Ltd., was
changed to Tata Engineering & Locomotive Company Ltd. In 1970 Consequent to the
amalgamation of Central Bank of India, Ltd., the company issued and allotted to the
shareholders of erstwhile Central Bank of India, Ltd., 11,39,208 - 7.75% mortgaged
debentures of Rs.100each on 1st October. Option was given to convert 50% of their face
value of a block of 5 debentures into one equity share of the Company at a premium of
Rs.150 per share. Consequently 3,19,825 debentures were submitted to convert 50% of their
face value into 63,965 No. of equity shares. These shares were issued on 31st March 1975.
Subsequently, 3,19,824 debentures of Rs.50 each were consolidated into 1,59,912 debentures
of Rs.100 each. As per the terms of issue, these debentures were to be redeemed at par
anytime between 1.10.1975 to 30.9.1982. In 1984 The Govt. approval was received for
increasing the vehicle manufacturing capacity to 35,520 vehicles per annum thereby bringing
the total licensed capacity to 78,000 vehicles. A letter of intent was received for setting up a
new plant for the manufacture of 9000 vehicles per annum in U.P which was later converted
into an industrial license. Collaboration with M/s Hitachi Construction Machinery Co. Ltd. ,
Japan, for manufacture of hydraulic excavators.

In 1985 All the dies and many of the machine tools and production devices required for the
new `TATA 407' and `TATA 608' series were produced by the Company in Capital Goods
Division. The company started making CNC machines in Capital Goods Division and its
engineers were receiving know-how and training from Nachi-Fujikoshi and Niigata of Japan
with whom the Company was collaborating in these fields. A new electronics centers was
also commissioned at Pune to support the manufacture and maintenance of this new
generation of CNC machines.
In 1989 The Company acquired 25% of the market share in the light commercial vehicles.
The company signed an agreement with Hitachi Construction Machinery Co.Ltd. Japan for
the manufacture of a more advanced series of hydraulic excavators i.e. `EX'series.
In 1992 during these period two new models in the EX series of hydraulic excavators were
launched. And a 10 tone pick and carry articulated crane, designed and developed in-house
was also introduced. With the help of Hitachi Construction Machinery Co. Ltd., EX-400
model Hydraulic excavator was introduced during the year. The Company undertook to
establish a joint venture with Mercedes-Benz to manufacture automobile products for sale in
India and to meet the needs of export markets. The project also included the possibility of
manufacture of a Mercedes Benz passenger car for the domestic and foreign markets.
Mercedes-Benz India Pvt. Ltd. was incorporated on November 1994 which commenced
initial assembly of cars in March 1995. During the year, company undertook to set up a joint
venture with Asian Glass Co. Ltd., Japan to manufacture float glass to be used as wind
shields for automobiles. ACC along with Tata Exports Ltd., participated in the joint venture.
The joint venture named as Float lass India Ltd., the Company would have a stake of 16.33%.
Tata Cummins Ltd., Mercedes-Benz (India) Ltd., Tata Holster Ltd., Tata Precision Industries,
Singapore and Nita Company Ltd., are the joint Ventures of the Company.
In 1994 during the year company introduced the Tata SUMO and LPT 709. The company
developed a new fuel injected, 4 cylinder petrol engine with the assistance of AVL Austria.
The Company successfully launched high performance, low emission and fuel efficient
medium commercial vehicles with Cummins engines in Kuwait, Kenya, Zambia and Ghana.
The Company also proposed to introduce vehicles with cumin engines in the heavy
commercial vehicles segment. Taking advantage of the broad banding policy announced by
the Government of India, the Company entered into a collaboration agreement with Honda
Motor Co. Ltd., Japan, for the manufacture of their `ACCORD' model of cars in India.

In 1995 a new double pick-up and Army Version of various Telco Vehicles were developed.
A new pero engine and turbo diesel engine, an up-graded 709 LCV, new sports utility vehicle
Safari expected to be launched shortly. A 25 ton 6 X 2 truck and a bus with cummins engine
were launched. Tata Engineering and Locomotive Company (TELCO), has acquired a second
hand paint shop, machine line and cylinders from the Australian unit of the Japanese auto
giant, Nissan. TELCO is believed to have picked up the unit for Rs. 70 crore. The total cost
of import duty would be Rs 100 crore.
In 1998 Telco proposes to set up authorized service stations every 100 km on every highway.
The Company in its small car segment has launched "Tata Indica" which evoked an
overwhelming response in the Indian market.
In Oct 1999, the Company won the National award for R&D Efforts in Development of
Indigenous Technology in the Mechanical Engineering Industries Sector instituted by
Department of Scientific and Industrial Research, Ministry of Science and Technology for the
year 1999. The company obtained shareholders' approval for hiving off the division into a
100 per cent subsidiary, Telco Construction Equipment Company Ltd (TCECL), at an extra
general body meeting (EGM) held here in Mumbai today.
In 2004 Tata Motors launch an upgraded version Indica on January 15, 2004, in a bid to shore
up sales of the small car. In Auto Expo: Tata launched new version of Indica.
In 2006 Tata Motors launches Cliffrider. In 2007 Tata Motors has been presented the Golden
Peacock Global Award for Corporate Social Responsibility (CSR) in the Large Business
category by the Institute of Directors. Tata Motors has got a prestigious order from the Delhi
Transport Corporation (DTC) for 500 non-AC, CNG-propelled buses.
Tata Motors is one of the largest companies in the Tata Group with a total income of US$
2.35 billion. More than 3 million Tata vehicles ply on Indian roads making Tata a dominant
force in the Indian automobile industry. Tata Motors is India's only fully integrated
automobile manufacturer with a portfolio that covers trucks, buses, utility vehicles and
passenger cars. It would be no exaggeration to say that Tata Motors provides the wheels for
India's Growth.

Tata Motors has the unique distinction of giving India its first and only indigenously built
passenger car - The Tata Indica and the premium feature sedan - The Tata Indigo. The Indica,
launched in 1998, reached the 2,50,000 sales mark within 52 months of launch.
Tata Motors owes its leading position in the Indian automobile industry to its strong focus on
indigenization. This focus has driven the Company to set up world-class manufacturing units
with state-of-the-art technology. Every stage of product evolution-design, development,
manufacturing, assembly and quality control, is carried out meticulously. Their
manufacturing plants are situated at Jamshedpur in the East, Pune in the West and Lucknow
in the North. Tata Motors Ltd (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM) is
a multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it was
formerly known as TELCO (TATA Engineering and Locomotive Company). Tata Motors
has consolidated revenue of USD 16 billion after the acquisition of British automotive
brands Jaguar and Land Rover in 2008.
It is India's largest company in the automobile and commercial vehicle sector with upwards
of 70% cumulative Market share in the Domestic Commercial vehicle segment, and had a
0.81% share of the world market in 2007 according to OICA data. The OICA ranked it as
the 19th largest automaker, based on figures for 2007 and the second largest manufacturer
of commercial vehicles in the world. The company is the world’s fourth largest truck
manufacturer, and the world’s second largest bus manufacturer. In India Tata ranks as the
leader in every commercial vehicle segment, and is in the top 3 makers of passenger cars.
Tata Motors is also the designer and manufacturer of the iconic Tata Nano, which
at INR 100,000 (ex-factory) or approximately USD 2300, is the cheapest production car in
the world. Established in 1945, when the company began manufacturing locomotives, the
company manufactured its first commercial vehicle in 1954 in collaboration with Daimler-
Benz AG, which ended in 1969. Tata Motors is a dual-listed company traded on both
the Bombay Stock Exchange, as well as on the New York Stock Exchange. Tata Motors in
2005 was ranked among the top 10 corporations in India with an annual revenue
exceeding INR 320 billion.
In 2004 Tata Motors bought Daewoo's truck manufacturing unit, now known as Tata Daewoo
Commercial Vehicle, in South Korea. It also acquired Hispano Carrocera SA, now a fully-
owned subsidiary. In March 2008, it acquired the Jaguar Land Rover (JLR) business from

the Ford Motor Company, which also includes the Daimler and Lanchester brands and the
purchase was completed on 2 June 2008.
Tata Motors has auto manufacturing and assembly plants
in Jamshedpur, Pantnagar, Lucknow, Ahmadabad, Sanad and Pune in India, as well as in
Argentina, South Africa and Thailand.

Product Range:
Tata (Sedan): Popular Tata sedan car prices start with Tata cars at a bit below rupees four
lakhs to Tata cars at a bit above rupees eight lakhs. Tata sedan cars include.
Tata Indigo (Sedan): Tata Indigo is India's first Sedan model - a mid size C' segment
completely indigenous sedan. For the price that it is offered, this model is equipped with a
host of features that offer extravagant comfort and imposing luxury, offering complete value
for money. Tata (Sedan) The Tata Indigo with its petrol and diesel variants targets the
middle class consumer with Tata Sedan cars between rupees four and eight lakhs. Tata
Indigo variants include.
A. Indigo CS GLE (Petrol): The Indigo CS GLE is the base level version in the Indigo
CS range of Tata Motors. New cars have a show room price of around Rs.3,80,000
and on-road price of around Rs.4,15,000 inclusive of all charges such as insurance,
octroi, RTO, etc. Indigo CS GLE car prices vary with the car dealer's location.
B. Indigo CS GLS (Petrol): The Indigo CS GLS is the upper level version with higher
price in the Indigo CS range of Tata Motors. New cars in this series have a showroom
price ranging from around four lakhs to around four lakhs fifty thousand inclusive of
all charges like insurance, octroi, RTO, etc.
C. Indigo CS LE (Diesel): The Indigo CS LE is the higher level version in the Indigo CS
range of Tata Motors featuring diesel transmission. At the showroom, this car costs
around Rs.4,20,000 with an on-road price of around Rs.4,60,000. This includes
standard ancillary charges also.
D. Indigo CS LS (Diesel): The Indigo CS LS is the top level version with higher price in
the Indigo CS range of Tata Motors. The Indigo CS LS is now available at a
showroom price of around Rs.4,50,000 with an on road price of around Rs.4,95,000
including supplementary charges.
E. Indigo GV (Petrol): Indigo GV is the entry level petrol variant of the Indigo series.
New cars have a show room price of around Rs. 3,85,000 and on-road price of around
Rs. 4,30,000 inclusive of all charges such as insurance, octroi, RTO, etc.
F. Indigo GVE (Petrol): This variant of the Indigo V series is packed with superior
looks and features as available in its segment. New cars in this series have a

showroom price ranging from around three lakhs to around four lakhs inclusive of all
charges like insurance, octroi, RTO, etc. Fiesta 1.4 Duratec Zxi car prices vary with
the car dealer's location.
G. Indigo V (Diesel): Indigo V is marked for its advanced technology and impressive
performance. At the showroom, this car costs around Rs 4,30,000 with an on-road
price of around Rs.4,80,000. This includes standard ancillary charges also.
H. Indigo GVS (Petrol): Indigo GVS is equipped with advanced features and facilities to
provide you with maximum comfort and control. The Indigo GVS (Petrol) is now
available at a showroom price of around Rs.4,35,000 with an on road price of around
Rs.4,85,000 including supplementary charges.
I. Indigo VE (Diesel): The perfect combination of power, style and performance is
Indigo VE. New cars have a show room price of around Rs.4,45,000 and on-road
price of around Rs.5,00,000. Indigo VE car prices vary with the car dealer's location.
J. Indigo GLS (Petrol): New cars in this series have a showroom price ranging from
around four lakhs to around five lakhs inclusive of all charges like insurance, octroi,
RTO, etc. Fiesta 1.4 Duratec Zxi car prices vary with the car dealer's location.
K. Indigo VS (Diesel): At the showroom, this car costs around Rs.4,65,000 with an on-
road price of around Rs.5,21, 000. This includes standard ancillary charges also.
L. Indigo GLX (Petrol): The Indigo GVS (Petrol) is now available at a showroom price
of around Rs.4,90,000 with an on road price of around Rs.5,45,000 including
supplementary charges.
M. Indigo LS (Diesel): The advanced technology engine, attractive looks and decent
performance makes Indigo LS different from others in its segment. New cars have a
show room price of around Rs.4,90,000 and on-road price of around Rs.5,50,000.
Indigo LS car prices vary with the car dealer's location.
N. Indigo XL (Petrol): New cars in this series have a showroom price ranging from
around 5.30 lakhs to around 5.90 lakhs inclusive of all charges like insurance, octroi,
RTO, etc. Indigo XL car prices vary with the car dealer's location.
O. Indigo LX (Diesel): At the showroom, this car costs around Rs.5,30,000 with an on-
road price of around Rs.5,95, 000. This includes standard ancillary charges also.
P. Indigo LS Dicor (Diesel): The Indigo GVS (Petrol) is now available at a showroom
price of around Rs.5,35,000 with an on road price of around Rs.5,95,000 including

Q. Indigo LX Dicor (Diesel): The Indigo LS Dicor is the mid level variant in this series
with top range price tag and high end features. New cars in this series have a
showroom price ranging from around 5.80 lakhs to around 6.50 lakhs inclusive of all
charges like insurance, octroi, RTO, etc. Indigo LX Dicor car prices vary with the car
dealer's location.
R. Indigo XL (Diesel): This diesel variant of the Indigo collection is now available at a
showroom price of around Rs.6,20,000 with an on road price of around Rs.6,85,000
including supplementary charges.
S. Indigo XL Grand (Petrol): The entry level grand version of Indigo model is equipped
with impressive interiors and all the latest features available in its segment. New cars
have a show room price of around Rs.6,70,000 and on-road price of around
Rs.7,45,000. Indigo XL Grand car prices vary with the car dealer's location.
T. Indigo XL Grand (Diesel): New cars in this series have a showroom price ranging
from around seven lakhs to around eight lakhs inclusive of all charges like insurance,
octroi, RTO, etc. Indigo XL Grand car prices vary with the car dealer's location.
Tata (SUV): Popular Tata SUV car prices begin with Tata SUVs at a bit above rupees four
lakhs fifty thousand to Tata SUVs at a bit below rupees ten lakhs. Tata SUV models include.
Tata Sumo (SUV): The Tata Sumo is now renamed as Tata Sumo Victa with vastly
improved features and design. Tata (SUV) The Tata Sumo with its petrol and diesel variants
targets the middle class consumer with Tata SUV cars between rupees four and seven lakhs.
Tata Sumo variants include.
A. Sumo CX-10 Seater (Diesel): Sumo CX-10 Seater boasts for its space and power
features. New cars in this series have a showroom price ranging from around five
lakhs to around six lakhs inclusive of all charges like insurance, octroi, RTO, etc.
Indigo XL Grand car prices vary with the car dealer's location.
B. Sumo Victa LX (Diesel): Sumo Victa LX is the entry level variant of the upgraded
model of Tata Sumo. New cars have a show room price of around Rs.5, 33,000 and

on-road price of around Rs.6, 00,000. Sumo Victa LX car prices vary with the car
dealer's location.
C. Sumo Victa EX (Diesel): New cars in this series have a showroom price ranging
from around five lakhs to around six lakhs inclusive of all charges like insurance,
octroi, RTO, etc. Sumo Victa EX car prices vary with the car dealer's location.
D. Sumo Victa GX 7 Seater (Diesel): Sumo Victa GX 7 Seater (Diesel) throws an open
challenge to others in its segment for space, power and performance. The Sumo Victa
GX is now available at a showroom price of around Rs.6,24,000 with an on road price
of around Rs.7,00,000 including supplementary charges.
E. Sumo Victa Gx 8 Seater (Diesel): Sumo Victa GX 8 Seater (Diesel) throws an open
challenge to others in its segment for space, power and performance. At the
showroom, this car costs around Rs.6,30,000 with an on-road price of around
Rs.7,00,000.
Tata Safari (SUV): The Tata Safari is the first SUV indigenously developed in India. One
might consider it a bit obese and massive, but the Safari is a model to reckon with, due to its
symbolism with the indigenous effort. Tata (SUV) The Tata Safari with its diesel variants
targets the middle class consumer and offers Tata SUV cars between rupees seven and nine
lakhs. Tata Safari variants include.
A. Safari DL 4 x2 LX TCIC (Diesel): Safari DL 4 x2 LX TCIC is the entry level variant
of the upgraded model of Tata Sumo. New cars have a show room price of around
Rs.6,51,000 and on-road price of around Rs.7,30,000. Safari DL 4 x2 LX TCIC car
prices vary with the car dealer's location.
B. Safari DiCOR LX 4x2 (Diesel): New cars in this series have a showroom price
ranging from around seven lakhs to around eight lakhs inclusive of all charges like

insurance, octroi, RTO, etc. Safari DiCOR LX 4x2 car prices vary with the car
dealer's location.
C. Safari DiCOR Exi 4x2 (Petrol): This variant is packed with attractive looks, powerful
engine and everlasting performance and reliability features. At the showroom, this
car costs around Rs.8,24,000 with an on-road price of around Rs.9,23,000. This
includes standard ancillary charges also.
D. Safari DiCOR EX 4x2 (Diesel): Safari DiCOR EX 4x2 is equipped with sporty looks
and attractive features. The Safari DiCOR EX 4x2 is now available at a showroom
E. Safari DiCOR LX 4x4 (Diesel): This variant is packed with attractive looks, powerful
engine and everlasting performance and reliability features. New cars have a show
room price of around Rs.8,53,000 and on-road price of around Rs.9,60,000.
F. Safari DiCOR EXI 4X4 (Petrol): New cars in this series have a showroom price
ranging from around nine lakhs to around ten lakhs inclusive of all charges like
insurance, octroi, RTO, etc. Safari DiCOR LX 4x2 car prices vary with the car
dealer's location.
G. Safari DiCOR EX 4X4 (Diesel): Safari DiCOR EX 4X4 promises enduring
performance and complete reliability with its robust looks and powerful engine. At
the showroom, this car costs around Rs.9,14,000 with an on-road price of around
Rs.10,23,000. This includes standard ancillary charges also.
H. Safari DiCOR VX 4X2 (Diesel): Safari DiCOR VX 4x2 is equipped with sporty
looks and attractive features. New cars have a show room price of around
Rs.10,25,000 and on-road price of around Rs.11,47,000. Safari DiCOR VX 4X2
(Diesel) car prices vary in lakhs upon the car dealer's location.
I. Safari DiCOR VX 4X4 (Diesel): Safari DiCOR VX 4X4 boasts for advanced
technology engine and attractive looks. At the showroom, this car costs around
Rs.11,19,000 with an on-road price of around Rs.12,51,000. This includes standard
ancillary charges also.

Tata Winger (SUV): The Tata Winger is a versatile maxi van based on an older generation
Renault van - Traffic. It is designed to seat 9 to 13 passengers with generous interior space,
more head and leg room, and a wide luggage space. The new Winger takes care of passenger
comfort by providing all front facing seats that are equipped with magazine pockets, bottle
holders, spot lamps, grab handles, and a music system.
A. Winger Luxury Long WB Flat Roof AC (Diesel): The Winger Luxury is the top most
variant in the Winger family. It has top range price tag along with several features.
The mode has nine individual bucket seats with adjustable headrest, armrest and seat
belts. Body colored exteriors add up to its attractive looks. It is the ideal vehicle for
its pleasure trips to nearby destination, corporate and business use and for large
families also. The plush car like interiors provides a good ambience of luxury as well
as space.
B. Winger Designer Car by Dilip Chhabria: Recently launched Tata Winger got rave
reviews from all over the world. Offering mobility for passengers, this vehicle can
take care of corporate, school, and institutional requirements. Safety apart, brightly lit
interiors, cool ambience and plush furnishing provide an incentive to passengers who
always seek to avoid the drudgery of city or long distance travels.
Tata (Hatchback): Popular Tata hatchback car prices begin from Tata hatchback cars at a
bit above rupees two lakhs eighty thousand to Tata hatchbacks at a bit above rupees four
lakhs seventy-thousand. Popular Tata hatchback models include.
Tata Indica (Hatchback): The most desirable car of the Indian auto market for its great
styling, price and low maintenance. Tata (Hatchback) The Tata Indica with its diesel variants
targets the middle class consumer and offers an on-road price range between rupees two and
five lakhs. Tata Indica variants include.

A. Indica Xeta GLE (Petrol): New cars in this series have a showroom price ranging from
around two lakhs to around three lakhs inclusive of all charges like insurance, octroi,
RTO, etc. Indica Xeta GLE (Petrol) car prices vary with the car dealer's location.
B. Indica Xeta GLS (Petrol): The midsized Indica Xeta GLS hatchback throws a tough
competition in its segment for its economical price range with exclusive features. At the
C. Indica Xeta GLG (Petrol): This petrol variant of Indica Xeta possesses classy looks and
powerful engine. The Indica Xeta GL is now available at a showroom price of around
Rs.3,20,000 with an on road price of around Rs.3,55,000 including supplementary
charges.
D. Indica V2 DLE (Diesel): Indica V2 DLE promises enduring performance and complete
reliability with its attractive looks and powerful engine. At the showroom, this car costs
around Rs.3,42,000 with an on-road price of around Rs.3,83,000. This includes standard
ancillary charges also.
E. Indica Xeta GLX (Petrol): The perfect combination of power, style and performance is
Indica Xeta GLX. The Indica Xeta GLX is now available at a showroom price of around
Rs.3,45,000 with an on road price of around Rs.3,86,000 including supplementary
charges.
F. Indica V2 DLS (Diesel): The advanced technology engine, attractive looks and decent
performance makes Indica V2 DLS different from others in its segment. New cars have a
show room price of around Rs.3,60,000 and on-road price of around Rs.4,00,000. Indica
V2 DLS car prices vary with the car dealer's location.
G. Indica Dls Turbo (Diesel): New cars in this series have a showroom price ranging from
around three lakhs to around four lakhs inclusive of all charges like insurance, octroi,
RTO, etc. Indica Xeta GLE (Petrol) car prices vary with the car dealer's location.
H. Indica Dlg Turbo (Diesel): The advanced technology engine, attractive looks and decent
performance makes Indica DLG Turbo different from others in its segment. At the
I. Indica Dlx Turbo (Diesel): The advanced technology engine, attractive looks and decent
performance makes Indica DLG Turbo different from others in its segment. The Indica

Xeta GLX is now available at a showroom price of around Rs.4,10,000 with an on road
price of around Rs.4,60,000 including supplementary charges.
Tata Wagons: Tata wagons have always held a special place in the market. Currently, Tata
markets only one model, the Tata Indigo Marina, across seven variants including both diesel
and petrol.
Tata Indigo Marina (Wagon): The Tata Marina is essentially modeled on the lines of a
station wagon that combines the luxury of the sedan along with the roomy features and
sizeable appearance of a MUV. Tata Wagons The Tata Indigo Marina with its diesel variants
targets the middle class consumer and offers Tata wagon cars between rupees five and seven
lakhs. Tata Indigo Marina variants include.
A. Indigo Marina GLS (Petrol): Indigo Marina GLS is the entry level variant of the
Indigo model equipped with impressive interiors and all the latest features available in
its segment. New cars have a show room price of around Rs.4,55,000 and on-road
price of around Rs.5,10,000. Indigo Marina GLS car prices vary with the car dealer's
location.
B. Indigo Marina GLX (Petrol): New cars in this series have a showroom price ranging
from around four lakhs to around five lakhs inclusive of all charges like insurance,
octroi, RTO, etc. Indigo Marina GLX (Petrol) car prices vary with the car dealer's
location.
C. Indigo Marina LS (Diesel): Indigo Marina LS promises enduring performance and
complete reliability with its decent looks and powerful engine. At the showroom, this
car costs around Rs.5,00,000 with an on-road price of around Rs.5,65,000. This
includes standard ancillary charges also.
D. Indigo Marina LX (Diesel): Indigo Marina LX is marked for its advanced technology
and impressive performance. The Indigo Marina LX is now available at a showroom
E. Indigo Marina GSX (Petrol): Indigo GSX is desirable for its eye-catching looks and
high fuel efficiency. New cars have a show room price of around Rs.5,70,000 and on-
road price of around Rs.6,40,000. Indigo Marina GSX car prices vary with the car
dealer's location.

F. Indigo Marina Lx Dicor (Diesel): Indigo Marina Lx Dicor wins millions of heart of
the Indian customers with its elite exterior as well as interior features. At the

SKODA
At the beginning of December 1895 the mechanic Václav Laurin and the book-seller Václav
Klement, both bicykle enthusiasts, started manufacturing bycycles of thein own design,
patriotically named Slavia in the nationalist atmosphere of the ond of the 19th century. A few
years later, in 1899, the Laurin & Klement Co. began producing motorcycles, wich were soon
succesful and gained several racing victories. After initial experiments at the turn of century,
producing of motorcycles was gradually replaced by automobiles form 1905 onward.
Like the motor cycles, the 1st Laurin & Klement automobile, the Voiturette A was a full
success, later becoming the archetype of Czech automobile classic. It soon formed a stable
position for Company in the developing international automobile market, so that the
Company could soon start operating on a wide scale. The volume of the production increased
and soon exceeded the potential of a private enterprise, and in 1907 the founders of the
Company initiated conversion to a joint-stock company. The international character of
Skoda’s operations became increasingly important. The production facilities were extended
constantly and after 1914, Skoda took part in the production for the armed force.
Due to the country’s economic development, the joint venture with a strong industrial partner
became essential in the nineteen twenties in order to strengthen and modernize the Company,
which was at that time producing numerous types of passenger cars, trucks, busses, airplane
engines and agricultural machinery. In 1925, fusion with the Pilsen Skoda Co. was
accomplished, marking the end of the Laurin & Klement trademark. In early 1930s, the
automotive business was again organized as a separate joint-stock company within the Skoda
Group (Automobile Industry Co., ASAP). After the crisis, the Company achieved a break-
through with the Type Skoda Popular.
The German occupation in 1939 to 1945 caused a considerable disruption in the history of the
company, which was integrated into the industrial structure of the German Empire. The
civilian production programme was immediately limited and production was turned to its
needs. In the course of a large-scale nationalization which began immediately after the end

of the war, the Company became a national enterprise named AZNP in 1946. Within the
political and economic changes of that time, it acquired the monopoly of passenger car
production.
Based on the traditional production processes and past success, the Czechoslovak economy
managed to maintain a relatively good standard in the post/socialist period for several
decades, in spite of the changes brought about by planned economy and efforts at unduly
rapid growth. This standard only became questionable towards the end of the nineteen sixties
due to development of new technology in the western world. The permanent stagnation of
the economy started after the seventies, also affecting the Mladá Boleslav automobile
manufacturer in spite of the company’s leading position in the East Europe marker.
Production grew again only when the model range Škoda Favorite went into production in
1987.
After the political changes of 1989, under the new market economy conditions the
Government of the Czechoslovak Republic and the management of Skoda began to search for
a strong foreign partner whose experience and investments would be capable of securing
long-range international competitiveness of the company. In December 1990, the
Government decided on cooperation with the German Volkswagen Group. The Skoda –
Volkswagen joint venture began to operate on 16 April 1991 under the name Skoda,
automobile. As becoming the fourth brand of the Volkswagen Group alongside VW, AUDI a
SEAT. The Skoda Auto is firm on retaining its brand positioning in the luxury segment
despite such claims from VW. According to the GM (sales & Marketing) of Skoda, the
company doesn’t want to dilute the position in India and is not in a bid to get identified in the
mass segment. Skoda likes to have an individual identity for its own by providing quality of
unique value proposition. This does not purport to the association with VW, he said. As a
measure of consolidation, the company has initiated boutique outlets to retail its products,
differing from the conventional dealership showrooms.
These outlets, novel in cities, will display lifestyle combined with contemporary ambience
fascinating the customers, he said further. 15 new such outlets will be opened in select cities
in India this year and this will take the net outlets to 75. Skoda outlets will deal with
merchandise and followed by genuine accessories. The target for 2010 is 20000 units from

15000 units of 2009, by adding new model Yeti SUV to its portfolio during the second half of
this year. This Yeti, to be assembled at Aurangabad unit, will get the power of 2.0lit diesel
engine. Skoda’s current range in India consists of Skoda Superb, Skoda Octavia, Skoda
Laura and Skoda Fabia.
The perception of Skoda in Western Europe has changed completely since the takeover by
VW, in stark comparison to the reputation of the cars throughout the 1980s—often described
as 'the laughing stock' of the automotive world. As technical development progressed and
attractive new models were brought to market, Skoda's image was initially slow to improve.
In the UK, a major turnabout was achieved with the ironic "It is a Skoda, honest" campaign,
which was started in the early 2000s. In a 2003 advertisement on British television, a new
employee on the production line is fitting Skoda badges on the car bonnets. When some
attractive looking cars come along he stands back, not fitting the badge, since they look so
good they cannot be Skoda. This market campaign worked by confronting Skoda's image
problem head-on—a tactic which marketing professionals regard as high risk. Before the
advertising campaign, it was common to hear tour guides in Bratislava making jokes about
the Skoda, saying "How do you double the value of a Skoda? Fill up the gas tank!" If the
Fabia and Octavia had been anything less than excellent cars the campaign might have
backfired badly. By 2005 Skoda was selling over 30,000 cars a year in the UK, a market
share of over 1%. For the first time in its UK history, a waiting list developed for deliveries
by Skoda. Skoda owners in the UK have consistently ranked the brand at or near the top of
the J.D. Power customer satisfaction survey during the 2000s.
As of 2010 Skoda has several manufacturing and assembly plants, including one
in Sarajevo, Bosnia and Herzegovina. Skoda also has an assembly plant in the city
of Aurangabad, in the western Indian state of Maharashtra which was established in 2001
as Skoda India Private Ltd.
In 2006 Skoda presented its brand new model Roomster, which is a small MPV with a unique
design, which reflects future trends. At the end of December 2006 Skoda released the first
official pictures of the new Fabia, a model that would replace the Fabia in 2007.
Later in 2008 Skoda released the first pictures of the face-lifted Octavia with new headlights,
front grille and bumper, as well as a slightly restyled rear and interior. The revised car also
features a new selection of engines including the 1.4 TFSI and new common rail diesel
engines.

A new concept car was presented at the Paris Auto Show in September 2006. The concept
was called Joyster, a three-door compact car intended especially for young people.
Volkswagen Group's Australian arm, Volkswagen Group Australia (VGA), recently
announced that they would be returning Skoda, last sold in Australia in 1983, to the
Australian car market in October, 2007. As of 2010 the Octavia, Roomster and Superb are
available in Australia. VGA have stated they will only bring the Fabia onto the Australian
market if they are able to price it below the Volkswagen Polo.
It is rumored that a version of the low-cost subcompact Brazilian Volkswagen Gol NF will be
a new base model for Skoda in Europe.
Skoda started production in China in 2006. Its 2009 China sales more than doubled from
2008, reaching 123,000 vehicles. Shanghai Volkswagen plans to build Yeti SUV in 2011
Popular cars of Skoda which is available in India:
Skoda (Hatchback): Popular Skoda Fabia models range in on-road price from below rupees
seven lakhs to a bit above rupees eight lakhs.
1. Skoda Fabia (Hatchback): Skoda Fabia is luxurious hatchback model from the world
class Skoda collection now available in India. Its style and substance make it a sure
competitor to other C segment Sedan cars in the market. The Skoda Fabia offers an
on-road price range between rupees seven and eight lakhs. Skoda Fabia is available
in different engine specifications like diesel and petrol.
A. Fabia Classic (Diesel): Skoda Fabia Classic is revolutionary model born in the Skoda
hatchback family is available at a showroom price of around Rs.6,67,191 with an on
road price of around Rs.7,30,786 including supplementary charges.
B. Fabia Ambiente (Diesel): Skoda Fabia Ambiente gives tough competition to sedan
species in the market with its superior looks and striking features. New cars have a
show room price of around Rs.7,43,627 and on-road price of around Rs.8,14,066.
C. Fabia Elegance (TDI) (Diesel): Skoda Fabia Elegance TDI is a luxury hatchback
packed with excellent features and born with diesel engine. At the showroom, this car
costs around Rs.7,92,686 with an on-road price of around Rs.8,67,462.

D. Fabia Elegance (MPI) (Petrol): Skoda Fabia Elegance MPI is a luxury hatchback
packed with excellent features and born with petrol engine. At the showroom, this car
costs around Rs.6, 99,932 with an on-road price of around Rs.7, 66,510.
Skoda (Sedan): Popular Skoda sedan car prices start from Skoda cars at a bit below rupees
eight lakhs to Skoda cars at a bit above rupees ten lakhs.
2. Skoda Octavia (Sedan): Skoda Octavia is well known for its classy looks and cost
effective features. This master piece boasts for its unbeatable style and performance.
Skoda (Sedan) The Skoda Octavia with its petrol and diesel variants targets the
middle class consumer and offers Skoda car prices between rupees twelve and fifteen
lakhs.
A. Octavia Rider 1.8 Turbo (Petrol): Octavia Rider 1.8 Turbo is packed with trendy
design and various attractive features. New cars have a show room price of around
Rs.11,15,000 and on-road price of around Rs.12,50,000 inclusive of all charges such
as insurance, octroi, RTO, etc. Skoda Octavia Rider 1.8 Turbo (Petrol) car prices
vary in lakhs upon the car dealer's location.
B. Octavia Rider 1.9 TDI (Diesel): New cars in this series have a showroom price
ranging from around eleven lakhs to around twelve lakhs. Octavia Rider 1.9 TDI car
prices vary with the car dealer's location.
C. Octavia Elegance 1.9 TDI (Diesel): The Octavia Elegance 1.9 TDI (Diesel) is now
available at a showroom price of around Rs.12, 82,000 with an on road price of
around Rs.14,35,000 including supplementary charges.
D. Octavia 1.8 RS Turbo (Petrol): New cars have a show room price of around Rs.13,
50,000 and on-road price of around Rs.15, 10,000. Skoda Octavia 1.8 RS Turbo
(Petrol) car prices vary in lakhs upon the car dealer's location.
E. Octavia L& K (Diesel): At the showroom, this car costs around Rs.14, 00,000 with
an on-road price of around Rs.15, 67, 000. This includes standard ancillary charges
also.
3. Skoda Laura (Sedan): Skoda Laura, a stablemate of Skoda Octavia, Laura is popular
for its contemporary, dynamic designer looks. Specially customized, the model has

stood the test of times in Indian conditions with its extraordinary performance giving
results beyond imagination. Skoda (Sedan) The Skoda Laura with its diesel variants
targets the middle class consumer with Skoda car prices between rupees sixteen and
nineteen lakhs.
A. Laura Elegance (Diesel): Passionately designed interiors, is what makes this
vivacious beauty, a truly comfort zone to indulge in. New cars have a show room
price of around Rs.14, 74,000 and on-road price of around Rs.16, 50,000. Skoda
Laura Elegance (Diesel) car prices vary in lakhs upon the car dealer's location.
B. Laura L and K (Manual) (Diesel): New cars in this series have a showroom price
ranging from around sixteen lakhs to around eighteen lakhs inclusive of all charges
like insurance, octroi, RTO, etc. Laura L and K car prices vary with the car dealer's
location.
C. Laura L and K AT (Diesel): At the showroom, this car costs around Rs.16,75,000
with an on-road price of around Rs.18,72,000. This includes standard ancillary
charges also.
4. Skoda Superb (Sedan): Skoda Superb is flagship model of Skoda and an automobile
wonder. Just the look of it, makes you want it more than your next heartbeat. Skoda
(Sedan) The Skoda Superb with its petrol and diesel variants targets the upper middle
class consumer with Skoda car prices between rupees twenty two and twenty five
lakhs.
A. Superb 2.8 V6 (Petrol): New cars have a show room price of around Rs.20, 30,000
and on-road price of around Rs.22, 70,000. Skoda Superb 2.8 V6 (Petrol) car prices
vary in lakhs upon the car dealer's location.
B. Superb 2.5 V6 Tdi (Diesel): New cars in this series have a showroom price ranging
from around twenty two lakhs to around twenty four lakhs. Laura L and K car prices
vary with the car dealer's location.
5. Skoda (Wagon): Popular Skoda wagon car prices start from Skoda wagons at a bit
above rupees fifteen lakhs to Skoda wagons at a bit below rupees sixteen lakhs twenty
thousand.
A. Skoda Octavia (Wagon): Skoda's extra bit of car in every single model, inescapably
reflects in Skoda Octavia (wagon) again. Skoda (Wagon) The Skoda Octavia with its

petrol and diesel variants targets the middle class consumer with Skoda wagon car
prices between rupees fifteen and sixteen lakhs.
B. Octavia Combi 1.8 RS Turbo (Petrol): The Octavia Combi 1.8 RS Turbo is now
available at a showroom price of around Rs.14, 00,000 with an on road price of
around Rs.16,00,000 including supplementary charges.

TOYOTA
Toyota Motor Corporation was Japan’s largest car company and the world’s third largest by
the year 2000. The company was producing almost five million units annually in the late
1990s and controlled 9.8 percent of the global market for automobiles. Although its profits
declined substantially during the global economic downturn of the early 1990s, Toyota
responded by cutting costs and moving production to overseas markets. The company
represented one of the true success stories in the history of manufacturing, its growth and
success reflective of Japan’s astonishing resurgence following World War II.
In 1930:
The Emergence of Japanese Automobile Manufacturing in the 1930s and 1940s.In 1933 a
Japanese man named Kiichiro Toyoda traveled to the United States, where he visited a
number of automobile production plants. Upon his return to Japan, the young man
established an automobile division within his father’s loom factory and in May 1935
produced his first prototype vehicle. General Motors and Ford already were operating
assembly plants in Japan, but U.S. preeminence in the worldwide automotive industry did not
deter Toyota.
Since Japan had very few natural resources, the company had every incentive to develop
engines and vehicles that were highly fuel efficient. In 1939, the company established a
research center to begin work on battery-powered vehicles. This was followed in 1940 by the
establishment of the Toyota Science Research Center (The nucleus of the Toyota Central
Research and Development Laboratories, Inc.) and the Toyota Works. The next year Toyota
Machine Works, Ltd. was founded for the production of both machine tools and auto parts.
As Japan became embroiled in World War II, the procurement of basic materials for
automobile manufacturing became more and more difficult. At one point Toyota was
manufacturing trucks with no radiator grills, brakes only on the rear wheels, wooden seats,
and a single headlight. Pushing toward the limits of resource conservation as the course of
the war began to cripple Japan’s economy the company started piecing together usable parts
from wrecked or worn-out trucks in order to build ‘recycled’ vehicles.

When the war ended in August 1945 most of Japan’s industrial facilities had been wrecked,
and the Toyota (or Toyota as it became known after the war) production plants had suffered
extensively. The company had 3,000 employees but no working facilities, and the economic
situation in Japan was chaotic. But the Japanese tradition of dedication and perseverance
proved to be Toyota’s most powerful tool in the difficult task of reconstruction.
Postwar Challenges and Innovations: The Birth of the Small Car Just as the Japanese motor
industry as a whole was beginning to recover, there was mounting concern that American and
European auto manufacturers would overwhelm the Japanese market with their economic and
technical superiority. Japan’s automakers knew that they could no longer count on
government protection in the form of high import duties or other barriers as they had before
the war.
Since American manufacturers were concentrating their efforts on medium-sized and larger
cars, Toyota’s executives thought that by focusing on small cars the company could avoid a
head-on market confrontation. Kiichiro Toyoda likened the postwar situation in Japan to that
in England. ‘The British motorcar industry, he said, ‘also faces many difficulties, but its fate
will be largely determined by how strongly American automakers feel they should
concentrate on small cars. It was January 1947 when Toyota engineers completed their first
prototype for a small car: its chassis was of the backbone type (never used before in Japan),
its front suspension relied primarily on coil springs, and its maximum speed was 54 miles per
hour. After two years of difficulties the company seemed headed for success.
This was not to be accomplished as easily as expected, however. Two years later, in 1949,
Toyota suffered its first and only serious conflict between labor and management. Nearly
four years had passed since the end of the war, but Japan’s economy was still in poor shape:
goods and materials of all kinds were in short supply, inflation was rampant, and people in
the cities were forced to trade their clothing and home furnishings for rice or potatoes to
survive. That year the Japanese government took measures to control runaway inflation in
ways that severely reduced consumer purchasing power and worsened the already severely
depressed domestic automotive market.

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