Worksheets that go along with the workshop for Mobile App Europe. 'User involvement - how to make it work.' http://mobileappeurope.com/talks/user-involvement-for-your-project-how-to-make-it-work/

1. User involvement - make it work!
By Anna Witteman & Robin van den Oever

2. Copyright © A.Witteman & R, van den Oever - All Rights Reserved.
Ta-da!
Traditional
Usability
Testing
Pulse UX
0 Time
Uh-oh!
Involve users

3. FOCUS
Where to start
Reduce Risk
Eliminate Waste
Frequency
Efficiency
DIY
Tools
& Questions
Copyright © A.Witteman & R, van den Oever - All Rights Reserved.

4. Copyright © A. Witteman & R. van den Oever - All Rights Reserved.
FOCUS
FOCUS ON THE THINGS THAT MAKE
A DIFFERENCE: START WITH THE
ESSENTIAL & UNDERSTAND WHAT
MATTERS MOST TO YOUR BUSINESS
& USERS.

5. Copyright © A. Witteman & R. van den Oever - All Rights Reserved.
// Write down your assumptions
Business assumptions
1. I believe my customers have a need to …….………….........................................................................
2. I believe these needs can be solved with ……………….......................................................................
3. The #1 value a customer wants to get out of my service is …………….......................................
4. We will acquire the most of my customers through ……………………….........................................
5. We will make money by ……………………..................................................................................................
6. My primary competition in the market will be ……………….............................................................
7. My biggest product risk is …………….......................................................................................................
8. We will solve this through ……………………..............................................................................................
9. What other assumptions, if proven false, will cause our business to fail?
................................................................................................................................................................................
User assumptions
10. I believe my user is …….………….............................................*try to think also in psychographic instead of only demographics
11. I believe our products solves (needs) ……………….............................................................................
12. Our product is used (when) …………………..................* try to think also in what triggers the use instead of only the time of day
13. Our product is used (where)................................................................................................................
14. Our product is used (how) …………………..............................................................................................
15. Our product is used (how often/long) ............................................................................................
16. Our product should look …………………….....................because.........................................................
17. Our product should behave ……………………...............because.........................................................
18. What other assumptions, if proven false, will cause our users not to use our product?
................................................................................................................................................................................

6. Copyright © A. Witteman & R. van den Oever - All Rights Reserved.
known unknown
high risk
low risk

7. Copyright © A. Witteman & R. van den Oever - All Rights Reserved.
Eliminate
Waste
FIND YOUR RYTHM, LET INSIGHT
LIVE IN THE RIGHT PEOPLE & PLACES
AND GET RID OF INEFFICIENT
STEPS AND DOCUMENTATION.

8. Copyright © A.Witteman & R, van den Oever - All Rights Reserved.
Pulse UX TestingTraditional Testing
Iterative UX testing:
every 2 weeks
Continuous testing
Small sessions
Performed by the teams:
the team members learn most
Changes early in the process;
thus less costly
Rise in ‘first time right’
of features
120% end-result
in 80% of the time
UX testing (near)
the end of a project
Single test
Big session
Performed by researchers:
the researchers learn most
Changes late in the process;
thus very costly
Few ‘first time right’
of features
Difficult to measure
success

9. Copyright © A. Witteman & R. van den Oever - All Rights Reserved.
DIY
HOW TO SELECT THE TOOLS &
QUESTIONS TO TRULY UNDERSTAND
THE NEEDS AND WISHES OF YOUR
CONSUMER AND UNCOVER
DIRECTION FOR IMPROVEMENT.

10. Copyright © A. Witteman & R. van den Oever - All Rights Reserved.
Preparation
time?
Results?
Scripted or
Free?
Over longer
period?
In context? Real use? Duration?
Effective time
spend?
Interview < 1/2 day audio/video scripted can be can be yes < day day
Paper
prototyping
< 1/2 day video scripted no can be no < day day
Lookback days video free yes yes yes depends week
Usability
Testing
< 1/2 day video both no no no < day depends
WhatsApp/
WeChat
day
text/photos
videos
scripted yes yes yes weeks depends
Your own tool/
method
? ? ? ? ? ? ? ?
// Select the right tool for the job

11. Thank you!
More? Questions? Feedback? Share experience?
We would love to talk some more.
robin@icemobile.com anna@icemobile.com

12. IceMobileAmsterdam @icemobile@icemobile