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FAST                   AFFORDABLE                         IMPACTFUL
                                                                                               
                    p                                    o                              i ng he
                                                      T st                           nd s  t
              e d  u ng                          Up co                             a
           Spe keti                                        !                     Br   hit ye!
             r        !                          0% shed
                                                9 a                                t        e
           ma   50%                               sl                           t ha ll's
             by                                                                   bu
 Proven speed-to-market                 From $70/day*, access the         Every word, visual & content,

 solutions, gaining exposure &          full expertise of an enterprise   will serve to deeply engage

 conversions earlier                    marketing department              your clients.




* Based on annual Value Plan packages
Integrated  Packages                                                                                          Most  Popular

                                                                 VALUE                                               STANDARD                        COMPREHENSIVE
                                                           Small, home                                            Small, medium                             Medium
                Recommended                                                                                    enterprises/Startups
                     for                                   businesses                                                                                      enterprises
                                                                                                              & matured businesses
                    Design &                           2 design options & 1                                   2 design options & 1                          Unlimited
   Pre
                   Copywriting                      copywriting suite for 1st mth                          copywriting suite for 1st mth               ongoing copywriting
 Campaign
                     Content                             3 hrs for Photo, Video,                                   6 hrs for Photo,                 10 hrs for Photo, Video,
                    Acquisition                             Journalism/mth                                      Video, Journalism/mth                   Journalism/mth

                      Content                              1 online story/mth                                      2 online story/mth                    4 online story/mth

  During             Facebook                                1 Facebook post                                       1 Facebook post                       1 Facebook post
 Campaign
                      Posting                                      /day                                                  /day                                  /day

                      Public                                 2 PR pitches /                                           3 PR pitches /                     6 PR pitches /
                     Relations                                  month                                                    month                              month
                     Online                                  Daily monitoring:                                      Daily monitoring:                    24/7 monitoring:
                    Monitoring                                Weekly report                                          Weekly report                         Daily report
 Campaign
Maintanence           Online                                 Basic tracking of                                    Advanced tracking                     Advanced tracking
                     Analytics                                  analytics*                                          of analytics**                        of analytics**
                                                                                                                       Weekly direct                2 x weekly update/ 24 hr
                 Administation                            Weekly email update                                            update                       dedicated assistance

                       Price                              $2,000 / mth                                             $3,500 / mth                         $5,000 / mth
              * Track fan growth / retention
              ** User engagement, track leads / conversions, fan growth / retention, metrics from brand awareness, interest, activation, advocacy
 of  Icon  Intergrated  Marketing
Immediate & direct cost             savings


               Be the    real entrepreneur you wanted
               Leave the strategy & operational issues to the marketing & communications experts
               while you focus on being your own boss.


Best bang for the buck
Bespoke services customised for each individual because no two contexts & brands are alike. We can
offer the best available options to you, not one that droves our margins the highest.


               Speed-to-market
               The earlier you get your branding & marketing right, the faster & earlier you turnover




We don’t relieve the symptoms,



               One-stop shop
               From strategy to campaign execution, we’ve got you covered.
p les
                                                                Sam                                                Mobile  Apps
             IRAS  PIC                                                                                             Customer relationship
                                                                                                                   management, online
                                                                                                                   reservation, ordering, billing


    CLAIMABLE
                                                                                                                   & collection*




                                                                                                                   Digital
                                                                                                                   Websites
                                                                                                                   Customer relationship
                                                                                                                   management, record,
                                                                                                                   management & registration*




resource planning, customer relationship managementsuch as reservations, registration, queue management, ordering, billings and collections, inventory

such as accounting and assets management, and personnel business travel request, information and management.


*Terms & conditions apply.
Example

Company XXX wishes to engage in digital website services which cost $30,000.
According to the PIC scheme, Company XXX will enjoy a 60% cash payout, along
with $16,000 PIC bonus, adding up to $33,00. With the administation fees for the PIC
claim added to the service cost, Company XXX’s payment would total up to $32,000.

productivity & innovation at virtually zero costs.



                                              Cost                       PIC Grant

        6 Months                           $30,000                          -

60% of Project Expenditure                    -                          $18,000

       PIC Bonus                              -                          $15,000

Admin Fees for PIC Claim                   $2,000                           -

          Total                            $32,000                       $33,000

          Nett                                -                         Zero costs
Our  Integrated
Marketing  Services
PR  Pitching  &                                   Increase
Management                                     Brand  Exposure


     Features
                          Client
 International                                Gain wide exposure with international PR
                       Relationship
  PR Pitching                               pitching and media management experience
                       Management
 Print/trade          Social media and
                                              Consolidate & research non-exhaustive
 publications and     direct face-to-face      avenues for pitching and wide reach
 magazines            brand advocacy
                      management
 TV/Radio broadcast                         Professional in-house writers that research
 media




                                                      Starting from $500/pitch
Digital  &  Social                                turn  Fans  to
Media  Marketing                                 real  customers


    Features
     Website             Monitoring &                   Fast turnover
    Marketing             Analytics

  SEO via copywriting   User engagement
  & SEM via google      Track leads /              Wide audience coverage
  adwords               conversions & fan
                        growth / retention
 User Experience                                  Real practical intelligence
                        Metrics from
  Optimisation
                        brand awareness,
  Planning to product   interest, activation &
  testing               advocacy
                                                  Starting from $3000/campaign
2000+
                                                                      Conversations



                                                                                            3000
                                                                                      Av.  Monthly  Visits
                                                                                              3.5
                                                                                       Av.  Page  Visits
                                                                                           1:58  min
   600+                                                                               Av.  Visit  Duration
Conversations




 Online  Campaign  Management  &  Monitoring
       NS45  -­  From  Fathers  to  Sons,  Singapore  Armed  Forces
Editorial  Planning




Online  Campaign  Management  &  Monitoring
           Life  Before  Death,  Lien  Foundation
Copywriting  &                                         One-­to-­one
Design  services                                      brand  advice

  Features
 Below the Line               Digital          Experienced designers & writers that develop
                                                    persuasive and actionable content
    Content                  Content

 Annual reports &        Website design &
                                                            Speed to market
 catalogues              copywriting

 Posters / brochures /   Social media
 sales kits              activation & social      In-house dedicated account manager
                                                  directly managing your content needs
 Newsletters/ EDM        media content
                         generation /
                                                On site consultation to apprise on design
 Ambient Brand           copywriting
                                                   needs (ambient brand marketing)
   Marketing             E Newsletters

 Signages, Murals /
                                                         Starting from $3000/page
 walls
Photos  Courtesy  of  MINDEF  
                                                                  &  Mandate  Advertising




            Copywriting  Services
NS45  Commemorative  Book,  Launched  by  PM  Lee  Hsien  Loong
Commercial                                           Speed  to
Videography                                           market

   Features
     Event               Promotion         Brand & content experts that deliver
  Videography              Videos             persuasive, impactful stories

 Conference, seminar   Product & service
                                                 Reliable coverage of
 & meeting video       launches
                                               CEO/ministries interviews
 documentation

 Event summary /
 highlight video
                           Event
                                             resources and speed to market
                        Videography

   Corporate &         Content             From pre-production storyboarding,
                       development &          scripting to post-production.
  Instructional/
     Training          content marketing
      Videos           and promotion             Starting from $300/hr
Corporate  Videography
  NS45  Appreciation  Video
Commercial                                             Speed  to
Photography                                             market

   Features
  Corporate             Event & VIP            Diverse industry portfolio with
 Photography            Photography                  dedicated support

 Products & services   Product launches
                                            Turnkey service, from planning to post
 shoots                                    production and speed-to-market delivery
                       Press conferences
 Variety of Stock
                       Seminars /
 images                                    Content optimised for client’s needs for
                       conferences
                                                   web and full resolution
                       Media planning &
                       operation                Digital proof of best pictures
                                                       within 12 hours



                                                    Starting from $300/hr
VVIP  Event  Photography
 State  Function,  Istana,  Singapore
VVIP  Event  Photography
   Carrier  UTC,  Singapore
Multinational  Seminar  &  Conference  Coverage
             Asean  Children’s  Forum
Advertising  &                                 Maximise
Media  Planning                              brand  value

   Features
                            Media                Fast turnover
   Advertising             Planning

 Print, radio and TV   Print, radio and TV     Vast media coverage
 broadcast media       broadcast media
 advertising           planning and
                       budgeting             Communicative visuals




                                                  Ask for quote
Journalism                                        Fast  coverage
Services                                           guaranteed

   Features
      VVIP                                        Highly experienced team covering
                           Employer /                49 CEO / Minister interviews
   Interviews              Employee
                           interviews
 CEO / Ministerial                            Validated portfolio of over 300 interviews,
 interviews                                           client stories / testimonials
                        For full spectrum
                        of print-to-digital
    Client              content generation     Content optimised for client’s needs for
 Testimonials                                          web and full resolution


 Interviews for web /
                                                      Speed to market turnover
 print content



                                                         Starting from $300/hr
Interviews  &  Testimonials
   On-­site  Interviews
Our  Clients  &  Stakeholders
A *STAR                                   Lien Foundation                           National Parks

Agri-Food & Veterinary Authority          McGraw-Hill Companies                     Nautical Boating Pte Ltd

Building & Construction Authority         MA Consulting Pte Ltd                     Ngee Ann Polytechnic

Brunei Narcotics Control Bureau           Maritime Port Authority                   Urban Redevelopment Authority
Carrier                                   Media Development Authority Singapore     People’s Association
(United Technologies Corporation)
                                          Ministry of Social & Family Development
Casino Regulatory Authority
                                          Ministry of Communications &
Central Narcotics Bureau                  Information

Central Provident Fund Board              Ministry of Defence
                                                                                    Republic Polytechnic
Competition Commission of                 Ministry of Education
Singapore                                                                           Singapore Land Authority
                                          Ministry of Health
Eagle Services Asia Pte Ltd (Subsidiary                                             Singapore Philatelic Museum
of Pratt & Whitney & SIA Engineering)     Ministry of Home Affairs
                                                                                    Singapore Police Force
Health Promotion Board (HPB)              Ministry of Law
                                                                                    Singapore Polytechnic
Hong Kong Police Force                    Ministry of National Development
                                                                                    Singapore Science Centre
Housing & Development Board               Nanyang Polytechnic
                                                                                    Singapore Sports Council
Inland Revenue Authority of Singapore     National Environment Authority
                                                                                    Singapore Tourism Board
Land Transport Authority                  National Heritage Board
                                                                                    Standard & Poors
?
Frequently  Asked  Questions
Products & Services



Marketing Team for a fraction of the price? Does that mean that if you have 10
concurrent clients, we get only 10% of the time of the team?




 Our mission is clear, responsive, effective service from start to last mile delivery. No

 different stages of your campaigns. We make a pledge never to take in more accounts at
 the expense of what our teams can handle.
?
Products & Services



Others claim to give great effects, visuals etc. You can, right?




Certainly. But we’ll be frank. We’de rather focus a major effort on effective content,



because we, in our polite opinion, strongly believe that if we go the major effects route,

second.
?
Pricing



For real? How do you offer such volume discounts?




We admit, it’s a business risk we are taking. But we do our homework, that includes
diversifying our service offerings; to maintaining quality control to clinch repeated long-
term sales. We are reminded that when our clients are successful as a result of our
services, you’ll spread word-of-mouth & are likely to engage us further. Take it as a long
term investment horizon.
?
Background



What’s your size? When you say a Marketing Team, exactly how many?




management wise, you’re permanently assigned a Director / Account Manager + an

marketing services, you’re minimally getting the equivalent of - a MarComms Planner/
Strategist; a content/editorial planner; a content developer; designer; media operator;
copywriter; marketer. No discount on effort.
?
Background


You’ve delivered services to Fortune 500 & public-private enterprises, now you
serving SMEs. For real?




solutions smack in the middle of our faces, & we’re asking - why not SMEs? To us, it’s
win-win. We’re bringing validated, proven solutions across the food chain. A spade is a
spade, if it works - it works, SME or not. We ICONians are not high-nosed snobs.
The  Future  In  Brand  Value
           Your  Trusted  Brand  Partner  of  Choice
             Address:   237A  Joo  Chiat  Road     Email: admin@iconmedia.com.sg
                        Singapore  427494
                                                 Website: www.iconmedia.com.sg
                 Tel:   (+65)  6344-­4608

                 Fax:   (+65)  6344-­6810

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ICON Integrated Marketing Packages

  • 1.
  • 2. FAST AFFORDABLE IMPACTFUL   p   o i ng he  T st   nd s  t e d  u ng   Up co a Spe keti   ! Br  hit ye! r ! 0% shed 9 a t  e ma  50% sl t ha ll's by bu Proven speed-to-market From $70/day*, access the Every word, visual & content, solutions, gaining exposure & full expertise of an enterprise will serve to deeply engage conversions earlier marketing department your clients. * Based on annual Value Plan packages
  • 3. Integrated  Packages Most  Popular VALUE STANDARD COMPREHENSIVE Small, home Small, medium Medium Recommended enterprises/Startups for businesses enterprises & matured businesses Design & 2 design options & 1 2 design options & 1 Unlimited Pre Copywriting copywriting suite for 1st mth copywriting suite for 1st mth ongoing copywriting Campaign Content 3 hrs for Photo, Video, 6 hrs for Photo, 10 hrs for Photo, Video, Acquisition Journalism/mth Video, Journalism/mth Journalism/mth Content 1 online story/mth 2 online story/mth 4 online story/mth During Facebook 1 Facebook post 1 Facebook post 1 Facebook post Campaign Posting /day /day /day Public 2 PR pitches / 3 PR pitches / 6 PR pitches / Relations month month month Online Daily monitoring: Daily monitoring: 24/7 monitoring: Monitoring Weekly report Weekly report Daily report Campaign Maintanence Online Basic tracking of Advanced tracking Advanced tracking Analytics analytics* of analytics** of analytics** Weekly direct 2 x weekly update/ 24 hr Administation Weekly email update update dedicated assistance Price $2,000 / mth $3,500 / mth $5,000 / mth * Track fan growth / retention ** User engagement, track leads / conversions, fan growth / retention, metrics from brand awareness, interest, activation, advocacy
  • 4.  of  Icon  Intergrated  Marketing Immediate & direct cost savings Be the real entrepreneur you wanted Leave the strategy & operational issues to the marketing & communications experts while you focus on being your own boss. Best bang for the buck Bespoke services customised for each individual because no two contexts & brands are alike. We can offer the best available options to you, not one that droves our margins the highest. Speed-to-market The earlier you get your branding & marketing right, the faster & earlier you turnover We don’t relieve the symptoms, One-stop shop From strategy to campaign execution, we’ve got you covered.
  • 5. p les Sam Mobile  Apps IRAS  PIC Customer relationship management, online reservation, ordering, billing CLAIMABLE & collection* Digital Websites Customer relationship management, record, management & registration* resource planning, customer relationship managementsuch as reservations, registration, queue management, ordering, billings and collections, inventory such as accounting and assets management, and personnel business travel request, information and management. *Terms & conditions apply.
  • 6. Example Company XXX wishes to engage in digital website services which cost $30,000. According to the PIC scheme, Company XXX will enjoy a 60% cash payout, along with $16,000 PIC bonus, adding up to $33,00. With the administation fees for the PIC claim added to the service cost, Company XXX’s payment would total up to $32,000. productivity & innovation at virtually zero costs. Cost PIC Grant 6 Months $30,000 - 60% of Project Expenditure - $18,000 PIC Bonus - $15,000 Admin Fees for PIC Claim $2,000 - Total $32,000 $33,000 Nett - Zero costs
  • 8. PR  Pitching  & Increase Management Brand  Exposure Features Client International Gain wide exposure with international PR Relationship PR Pitching pitching and media management experience Management Print/trade Social media and Consolidate & research non-exhaustive publications and direct face-to-face avenues for pitching and wide reach magazines brand advocacy management TV/Radio broadcast Professional in-house writers that research media Starting from $500/pitch
  • 9. Digital  &  Social   turn  Fans  to Media  Marketing real  customers Features Website Monitoring & Fast turnover Marketing Analytics SEO via copywriting User engagement & SEM via google Track leads / Wide audience coverage adwords conversions & fan growth / retention User Experience Real practical intelligence Metrics from Optimisation brand awareness, Planning to product interest, activation & testing advocacy Starting from $3000/campaign
  • 10. 2000+ Conversations 3000 Av.  Monthly  Visits 3.5 Av.  Page  Visits 1:58  min 600+ Av.  Visit  Duration Conversations Online  Campaign  Management  &  Monitoring NS45  -­  From  Fathers  to  Sons,  Singapore  Armed  Forces
  • 11. Editorial  Planning Online  Campaign  Management  &  Monitoring Life  Before  Death,  Lien  Foundation
  • 12. Copywriting  &   One-­to-­one Design  services brand  advice Features Below the Line Digital Experienced designers & writers that develop persuasive and actionable content Content Content Annual reports & Website design & Speed to market catalogues copywriting Posters / brochures / Social media sales kits activation & social In-house dedicated account manager directly managing your content needs Newsletters/ EDM media content generation / On site consultation to apprise on design Ambient Brand copywriting needs (ambient brand marketing) Marketing E Newsletters Signages, Murals / Starting from $3000/page walls
  • 13. Photos  Courtesy  of  MINDEF   &  Mandate  Advertising Copywriting  Services NS45  Commemorative  Book,  Launched  by  PM  Lee  Hsien  Loong
  • 14. Commercial Speed  to Videography market Features Event Promotion Brand & content experts that deliver Videography Videos persuasive, impactful stories Conference, seminar Product & service Reliable coverage of & meeting video launches CEO/ministries interviews documentation Event summary / highlight video Event resources and speed to market Videography Corporate & Content From pre-production storyboarding, development & scripting to post-production. Instructional/ Training content marketing Videos and promotion Starting from $300/hr
  • 15. Corporate  Videography NS45  Appreciation  Video
  • 16. Commercial Speed  to Photography market Features Corporate Event & VIP Diverse industry portfolio with Photography Photography dedicated support Products & services Product launches Turnkey service, from planning to post shoots production and speed-to-market delivery Press conferences Variety of Stock Seminars / images Content optimised for client’s needs for conferences web and full resolution Media planning & operation Digital proof of best pictures within 12 hours Starting from $300/hr
  • 17. VVIP  Event  Photography State  Function,  Istana,  Singapore
  • 18. VVIP  Event  Photography Carrier  UTC,  Singapore
  • 19. Multinational  Seminar  &  Conference  Coverage Asean  Children’s  Forum
  • 20. Advertising  & Maximise Media  Planning brand  value Features Media Fast turnover Advertising Planning Print, radio and TV Print, radio and TV Vast media coverage broadcast media broadcast media advertising planning and budgeting Communicative visuals Ask for quote
  • 21. Journalism Fast  coverage Services guaranteed Features VVIP Highly experienced team covering Employer / 49 CEO / Minister interviews Interviews Employee interviews CEO / Ministerial Validated portfolio of over 300 interviews, interviews client stories / testimonials For full spectrum of print-to-digital Client content generation Content optimised for client’s needs for Testimonials web and full resolution Interviews for web / Speed to market turnover print content Starting from $300/hr
  • 22. Interviews  &  Testimonials On-­site  Interviews
  • 23. Our  Clients  &  Stakeholders A *STAR Lien Foundation National Parks Agri-Food & Veterinary Authority McGraw-Hill Companies Nautical Boating Pte Ltd Building & Construction Authority MA Consulting Pte Ltd Ngee Ann Polytechnic Brunei Narcotics Control Bureau Maritime Port Authority Urban Redevelopment Authority Carrier Media Development Authority Singapore People’s Association (United Technologies Corporation) Ministry of Social & Family Development Casino Regulatory Authority Ministry of Communications & Central Narcotics Bureau Information Central Provident Fund Board Ministry of Defence Republic Polytechnic Competition Commission of Ministry of Education Singapore Singapore Land Authority Ministry of Health Eagle Services Asia Pte Ltd (Subsidiary Singapore Philatelic Museum of Pratt & Whitney & SIA Engineering) Ministry of Home Affairs Singapore Police Force Health Promotion Board (HPB) Ministry of Law Singapore Polytechnic Hong Kong Police Force Ministry of National Development Singapore Science Centre Housing & Development Board Nanyang Polytechnic Singapore Sports Council Inland Revenue Authority of Singapore National Environment Authority Singapore Tourism Board Land Transport Authority National Heritage Board Standard & Poors
  • 24. ? Frequently  Asked  Questions Products & Services Marketing Team for a fraction of the price? Does that mean that if you have 10 concurrent clients, we get only 10% of the time of the team? Our mission is clear, responsive, effective service from start to last mile delivery. No different stages of your campaigns. We make a pledge never to take in more accounts at the expense of what our teams can handle.
  • 25. ? Products & Services Others claim to give great effects, visuals etc. You can, right? Certainly. But we’ll be frank. We’de rather focus a major effort on effective content, because we, in our polite opinion, strongly believe that if we go the major effects route, second.
  • 26. ? Pricing For real? How do you offer such volume discounts? We admit, it’s a business risk we are taking. But we do our homework, that includes diversifying our service offerings; to maintaining quality control to clinch repeated long- term sales. We are reminded that when our clients are successful as a result of our services, you’ll spread word-of-mouth & are likely to engage us further. Take it as a long term investment horizon.
  • 27. ? Background What’s your size? When you say a Marketing Team, exactly how many? management wise, you’re permanently assigned a Director / Account Manager + an marketing services, you’re minimally getting the equivalent of - a MarComms Planner/ Strategist; a content/editorial planner; a content developer; designer; media operator; copywriter; marketer. No discount on effort.
  • 28. ? Background You’ve delivered services to Fortune 500 & public-private enterprises, now you serving SMEs. For real? solutions smack in the middle of our faces, & we’re asking - why not SMEs? To us, it’s win-win. We’re bringing validated, proven solutions across the food chain. A spade is a spade, if it works - it works, SME or not. We ICONians are not high-nosed snobs.
  • 29. The  Future  In  Brand  Value Your  Trusted  Brand  Partner  of  Choice Address: 237A  Joo  Chiat  Road Email: admin@iconmedia.com.sg Singapore  427494 Website: www.iconmedia.com.sg Tel: (+65)  6344-­4608 Fax: (+65)  6344-­6810