This document provides an overview and agenda for a webinar about iContact's Report Card. It introduces the speaker, Justin Frechette of iContact, and outlines that the webinar will discuss the value of the Report Card, its four main metrics including the SUTORTM Score, how to read the Report Card to improve sending, and how a Strategic Advisor can help optimize campaigns using the Report Card. The remainder of the document examines the Report Card in more detail, explaining how to read different parts of it such as the overall grade and individual metrics, and how organizations can use it to track progress, identify strengths and opportunities, and improve metrics like open rates.

2. © 2016 iContact LLC. All Rights Reserved. 2
BEFORE WE BEGIN…
Audio Issues?
• Let us know by typing a message into the question box.
Questions?
• Any questions will be addressed during the Q&A in the order received.
Want a Recording?
• We’ll send a link to your email address within 2-3 business days.

3. © 2016 iContact LLC. All Rights Reserved. 3
SPEAKER
JUSTIN FRECHETTE - iContact
justin@icontact.com
Justin Frechette is the primary deliverability analyst and ISP
relationship manager at iContact. Since 2010, his role has been to
maintain a positive sending environment for all of our customers,
maintain close relations with the ISPs (such as AOL, Yahoo, and
Gmail), and define policies related to deliverability. Staying active in
the Messaging, Malware and Mobile Anti-Abuse Working
Group, known as M3AAWG, has helped Justin stay two steps ahead.

4. © 2016 iContact LLC. All Rights Reserved. 4
AGENDA
During this webinar, you will learn:
– The value of the Report Card
– The four main metrics of the Report Card
including SUTOR™ Score
– How to read the Report Card to improve your
overall sending
– Benefits of having a Strategic Advisor to use the
Report Card to optimize your campaigns
– Q & A

5. © 2016 iContact LLC. All Rights Reserved. 5
HOW WE GOT HERE
– History of the Report Card
– A Top-Down Approach
– Reputation
• IP Reputation
• Sender Reputation
– Inbox Deliverability

6. © 2016 iContact LLC. All Rights Reserved. 6
TAKING A CLOSER LOOK
Header
– Unique to your business
– Date range of interest
– Best practice to examine
frequently and compare

7. © 2016 iContact LLC. All Rights Reserved. 7
TAKING A CLOSER LOOK
Overall Grade
– Complied from the main metrics
– A = The best sending practices
– F = The most room for improvement

8. © 2016 iContact LLC. All Rights Reserved. 8
TAKING A CLOSER LOOK
Individual Metrics
Our special algorithm looks at the weighted
score of these four metrics.
– Open Rate
– Hard Bounce Rate
– SUTOR™ Score
– Complaint Rate

9. © 2016 iContact LLC. All Rights Reserved. 9
TAKING A CLOSER LOOK
Daily Message Send Stats
– See the breakdown of how your
messages performed on a daily basis

10. © 2016 iContact LLC. All Rights Reserved. 10
HOW YOU CAN USE THE REPORT CARD
– Feature for our Premier clients only
– Track progress over time
– Your Strategic Advisor will discuss how
the metrics are indicators of strength
or opportunity for growth “iContact’s Report Card has been very insightful and is
exactly what we needed to hone in on the specific issues of
our newsletter. While we learned our overall reputation was
quite good, the report card called attention to the fact that
open rates were weighing down our overall grade. After a bit
of digging, we discovered that old unengaged contacts were
to blame. This prompted us to implement best practices and
clean up disinterested contacts from our subscriber list to
improve in this area.”
— Alexandra del Valle, Marketing Manager,
Femwell Group Health, Inc.

11. © 2016 iContact LLC. All Rights Reserved. 11
Q U E S T I O N S ?
A N S W E R S .

12. © 2016 iContact LLC. All Rights Reserved. 12
T H A N K Y O U !