Healthy contact lists are key to email marketing success. iContact surveyed marketing decision-makers about how list strategy is impacting their organizations. Check out our eBook for more in-depth information. Let’s face it, list management is not a high-profile, exciting task on the marketing To Do list. Nevertheless, it is a marketing best practice for a reason — poor list management impacts deliverability, sender reputation, and the effectiveness of every single email marketing campaign you send. How to achieve list hygiene, list growth, and list segmentation are among the most frequently asked questions we get from our own customers.

1. TOP-OF-MIND MARKETING:
EMAIL LIST STRATEGY

2. MADE IN PARTNERSHIP WITH
ASCEND2:
HOW LIST STRATEGY IMPACTS A
MARKETER’S ROI

3. 5 MIND-BLOWING
EMAIL MARKETING STATS
(AND WHY THEY MATTER)

4. PRIORITIZING
EMAIL LIST GOALS
69%of marketing decision-makers cite
increasing the quality of email list
data as their top objective.
Learn what your SUTOR™
score says about you

5. ARE WE ON THE SAME ‘PAGE’?
LET’S PAIR OUR TOP OBJECTIVE
WITH OUR MOST EFFECTIVE TACTIC

6. MOST EFFECTIVE
EMAIL LIST TACTICS
55%of marketing decision-makers cite
email-specific landing pages as
the most effective tactic.
Find out how to create beautiful
landing pages in 60 minutes

7. IF IT DOESN’T CHALLENGE YOU,
IT DOESN’T CHANGE YOU:
2, 4, 6, 8…
NOW IT’S TIME TO INTEGRATE!

8. TACTICS THAT POSE
A CHALLENGE
45%of marketing decision-makers cite
Email and social media integrations
at the most significant challenge.
Tips on how to truly integrate
your marketing campaigns

9. I’LL HAVE THE COMBO MEAL:
IN-HOUSE AND OUTSOURCED

10. THE ART OF RESOURCE
ALLOCATION
49%
of marketing decision-makers use a
combination of outsourced and
in-house resources to execute their
email list strategy.
Supercharge your team by
upgrading to Premier Services

11. WHAT, LIKE IT’S HARD?:
MARKETING DOESN’T HAVE TO BE
DIFFICULT TO BE EFFECTIVE.

12. EFFECT DOES NOT
EQUAL DIFFICULT
Email-specific landing pages and
email/social media integrations are
among the most effective tactics, but
are also perceived as the most
difficult to execute.
Try marketing automation
free for 30-days

13. INTERESTED IN READING
THE FULL REPORT?
Download it for FREE here