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Digital Marketing Tips - by iCubesKonnect

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Digital Marketing Tips - by iCubesKonnect

  1. 1. Digital Marketing Learn the essence of Digital Marketing through this slide and how it is helpful for growth of your online business
  2. 2. What is Digital Marketing Using digital channels (such as blog, website, search engine, social media, email, mobile etc.) to apply various forms of online marketing processes and functions (such as search engine optimization, search engine marketing, social media marketing, online advertising, online branding, content marketing, viral marketing, video marketing, email marketing, and mobile marketing etc. ) to market and promote products and services.
  3. 3. Scope Of Digital Marketing • Today, no marketing plan or strategy is complete without digital strategy. Almost all industries have been using digital marketing to build brand, generate leads or sell. Just do a simple Google about any company or brand, most probably you'll find them online, and their real time digital strategy in it's full vigor.
  4. 4. Digital Marketing as Discipline and Career • However, for developing digital strategy you require variety of skills and knowledge in statistics, technology, creativity, data-interpretation, e- commerce, e-business, online customer behavior and artistic visualization.
  5. 5. List of specializations: • Affiliate Marketing • Analytics • Blogging • Content Strategy and Marketing • Conversion Rate Optimization • Copywriting • Email Marketing • Mobile Marketing • Search Engine Marketing • Search Engine Optimization • Social Media Marketing • Social Media Optimization • Video Marketing
  6. 6. Why Jump into Digital Marketing • India’s internet population has crossed 200 million mark this year in October, and all set to overtake US by June 2014 at current rate, making it second biggest Internet population in the world after China. • The Internet’s contribution to India’s economy will grow from US$ 30 billion in 2012 to US$ 100 billion in 2015. • Career in digital marketing offers – creativity, decent remunerations and rewards, better career prospects, higher growth, and entrepreneurial spirit.
  7. 7. Internet Users by Regions As of July 1, 2013: 7iCubesKonnect Source : Internet Live Stats (elaboration of data by International Telecommunication Union (ITU) * estimate for July 1, 2014
  8. 8. Top Internet Using Countries 8iCubesKonnect Source : Internet Live Stats (elaboration of data by International Telecommunication Union (ITU) * estimate for July 1, 2014
  9. 9. Eligibility and Skills Requirements • Creative skills • Have a strong presence online • Understand people, and • consumer behavior • Analytical skills • Must understand importance of deadlines • Be able to measure everything
  10. 10. Jobs and Opportunities Most Desirable Skills Talent Gap Analytics 37% Mobile Marketing 29% Content Marketing 27% Social Media 27% Email Marketing 27% Marketing Automation 24% SEO 19% Digital Advertising 12%
  11. 11. Digital Marketing in News
  12. 12. Learn Digital Marketing • Student from any field can take up Digital Marketing as a career • An aspirant can opt for a number of courses such as Diploma in Digital Marketing, Executive Programme in Digital Marketing (EPDM), MSc in Digital Marketing (following a diploma or certificate) and numerous IAMAI ( Internet and Mobile Association of India)-approved programmes. • Many management institutes (such as IIMs) also offer digital marketing learning programmes in association with different Training .
  13. 13. Digital Marketing Training in Colleges iCubesKonnect 13 iCubesKonnect is India’s leading Digital Marketing training company and first to conduct digital Marketing Trainings in educational institutes for digital job recruitments in web based companies. It is the training arm of iCubes and has rich experience in conducting workshops and trainings in the digital domain. The first educational initiative in digital marketing from iCubes was Email Vidya, launched in 2010 it conducted more than 20 workshops covering regions like Singapore and Dubai. The first educational initiative in digital marketing from iCubes was Email Vidya, launched in 2010 it conducted more than 20 workshops covering regions like Singapore and Dubai.
  14. 14. Model Digital Marketing Trainings Screening Placement Process iCubesKonnect 14 Student’s oriented training  Conceptual Understanding Industry Need Based iCubesKonnect Certification Screening Test in Digital Marketing General Aptitude Test Personal Interview Candidate Shortlisting Placements Shortlisted Profiles will be sent to companies Hiring Process by Company Students not placed will continue to get Job Vacancy Updates
  15. 15. Benefits to Students iCubesKonnect 15 Exposure to Digital Industry with Job opportunities Edge over others with Digital Marketing Certification from iCubesKonnect Job Updates about future openings in digital sector Networking scope through interactions with Industry Experts
  16. 16. Contact Us: - info@icubeskonnect.com +91 9990884740 For further Enquiries :- Please visit - http://www.icubeskonnect.com/Contactus Address : Regional Training Centre (Gurgaon) Quotient Four Technologies Pvt. Ltd. 345, 5th Floor Udyog Vihar , Phase - II Gurgaon, Haryana – 122016 Regional Training Centre (Kochi) Quotient Four Technologies Pvt. Ltd. First Floor, Business Communication Centre, Chirammel Chambers, Kurishpally Road, Ernakulum , Kerala – 682015 - http://www.icubeskonnect.com 16iCubesKonnect
  17. 17. Thank You Follow Social Media Pages URL-http://www.icubeskonnect.com Blog-http://www.icubeskonnect.com/blog/

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