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5 objectives for Adwords campaign

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5 objectives for Google Adwords campaign. Achieve each of these levels one at a time so that you can have a result oriented campaign.

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5 objectives for Adwords campaign

  1. 1. 5 Objectives for Google Adwords Campaign1. Acceptance • Is the advt approved? • Is your advt showing up for the keywords when searched? R. Venkatachalam. Internet Consultant www.rvenkatachalam.com
  2. 2. 5 Objectives for Google Adwords Campaign2. Visibility: Increase impressions • Are you seeing more impressions for your advt? • Are you receiving impressions for each keyword? R. Venkatachalam. Internet Consultant www.rvenkatachalam.com
  3. 3. 5 Objectives for Google Adwords Campaign3. Response: Increase clicks • How many clicks are you getting? • Which advt gets more clicks? • Which keyword gets more clicks? • Are there advt that did not receive even 1 click ? R. Venkatachalam. Internet Consultant www.rvenkatachalam.com
  4. 4. 5 Objectives for Google Adwords Campaign4. Good performance : CTR • The click through rate: Clicks/ Impressions • It should cross 1% atleast • Your advt should get enough clicks so that the daily budget must be utilized fully. R. Venkatachalam. Internet Consultant www.rvenkatachalam.com
  5. 5. 5 Objectives for Google Adwords Campaign5. Conversions • How many visitors came to sales page from advt? • How many got converted to customers? • Which keyword search was used by the customers? • Which other sources (other google partner sites) are bringing traffic? R. Venkatachalam. Internet Consultant www.rvenkatachalam.com

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