3. Google Tag Manager is a simple tool
to manage e-marketing tags in your
website or e-shop.
/ About Google Tag Manager
Google Tag Manager (GTM) can manage not only
tags from Google Analytics or AdWords. You can also
implement remarketing tags from Facebook,
click/mouse tracking nad others.
4. / How to start?
Just register on
google.pl/tagmanagerSign-in Create your account
on GTMAccount Add HTML code to
your websiteIT
5. / The structure of account
Containter - include all tags; represented by one piece of
HTML code on website.
Tags - tags are tracking script like Google Analytics
tracking code oraz Google AdWords remarketing code.
Triggers - it's a rule to fire up a tag; for example you can
set subpages where remarketing code for Google
AdWords would be activated.
Events - you can know "event" from Google Analytics - it's
quite the same; you can set event on download e-book,
sign-in on newsletter, sending message...
Variables – it's something like macros in Microsoft Office
;) GTM has a lot of predefined variables - you can use it in
your triggers and events.
account
containter
tags
variables events
6. #1. You can manage tracking code without your
IT department - faster & cheaper.
#2. You can check your implementation before
see it on live version of website.
#3. Google Tag Manager it's absolutely free.
/ TOP 3 reasons that you should choose GTM
8. / How to set-up?
Configure your new account in GTM (1). Type your
account (2) and container name (3). Choose where
you will be use your account: website or mobile app
(iOS, Android) (4).
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9. / How to set-up?
After that you can see a Google Tag Manager code.
Paste it onto every page of your websites - after the
opening <body> tag.
10. / How to set-up?
Now click on new tag (1) - we will create tag of
Google Analytics. Choose title (2) and kind of tag (3).
Type your Tracking ID (you can find it in your Google
Analytics account) (4). Now click on "all pages" (5.)
and that's all. You have your first tag in GTM.
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11. / How to set-up?
In your GTM account you can see your first tags (1).
Remember - you must publish or preview your
container after making changes (2).
Of course it's very small piece of all GTM features.
Do not hesitate to know more tips & tricks about GTM
- for example you can read manual on
https://support.google.com/tagmanager/#topic=34415
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