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Mike Shatzkin's Speech from BEA 2009 - May 28th, 2009.
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Stay Ahead Of The Shift
1.
Stay Ahead of
the Shift: What Product-Centric Publishers Can Do to Flourish in a Community-Centric Web World BEA, 28 May 2009 Mike Shatzkin
2.
The fundamental
premises:
3.
4.
5.
6.
7.
8.
A lot happens
in 20 years
9.
10.
11.
12.
13.
14.
15.
16.
A point of
view: the world of content in 20 years
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
Perhaps: one
general trade publisher
29.
30.
31.
32.
Publishing “skills” applied
within the niches and the nuggets
33.
34.
35.
36.
37.
Not particularly relevant,
but many here would ask: “Books?”
38.
39.
40.
41.
42.
The uncomfortable bottom
line on this change: from N to X
43.
44.
45.
46.
47.
48.
49.
So today’s value
creation isn’t tomorrow’s
50.
51.
52.
53.
54.
Transitional decades coming:
costs rise, revenue falls
55.
56.
57.
58.
59.
60.
61.
Things that happen
during this transition
62.
63.
64.
65.
66.
67.
Back to the
present and near future: change we can feel
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
What pushes (or
nudges) publishers to vertical
79.
80.
81.
82.
83.
84.
Remembering our own
fundamentals: what does a publisher do ?
85.
86.
87.
88.
89.
90.
91.
The publisher’s position
today to get to tomorrow: pros and cons
92.
93.
94.
95.
96.
So what’s a
publisher’s 21 st century action plan?
97.
98.
99.
100.
101.
102.
103.
104.
105.
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