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Leveraging social media for your marketing strategy


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Leveraging social media for your marketing strategy

  1. 1. Andrew Chow
  2. 2. Andrew Chow a.k.a Ideasandrew  Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008  Education  Thames Valley University, UK  Membership  SACEOS member 2004  Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010  Certification  NLP Practitioner  Certified Life Coach  Forte  PR Strategic Counsel, Implementation & Monitoring  Social Networking / Social Media Strategy  Brand Management Consultancy  Personal Branding  Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified
  3. 3. Andrew Chow a.k.a Ideasandrew Social Networking Facebook -!/AndrewChowKokWah Plaxo Linkedin - Social Media Sharing Flickr Collection - Youtube Channel - Slideshare - Podomatic - Social Blogging / Micro-blogging Twitter - Wordpress – Social Collaboration Wikipedia - Meet up - than 150 interviews/feature in 5 years from local and international media
  4. 4. Differentiate the Internet with New Internet Embracing Social Media LifestyleMastering Social Media Content, Conversation and Communities Social Media Ethics and Etiquette The Myths of Social Media
  5. 5. Google : Search (You look for information)Social Media : Share (Information look for you)
  6. 6. Social Media = New Internet =Live Communication
  7. 7. o Learn what people are saying about youo Create buzz for events & campaignso Increase brand exposureo Identify and recruit influencers to spread your messageo Find new opportunities and customerso Support your products and serviceso Improve your search engine visibilityo Gain competitive intelligenceo Get your message out fasto Retain clients by establishing a personal relationshipo Be an industry leader – not a follower
  8. 8. Reach Engagement & Influence o Website visits / views o Sentiment of reviews o volume of reviews and comments and comments o Brand affinity o Incoming links o Commenter authority/influenceAction & Insight o Time spent o Sales inquiries o Favourites / Friends / Fans o New business o Viral forwards o Customer satisfaction o Number of downloads and loyalty o Marketing efficiency
  9. 9. Resources required for social media may include: o Strategic consultation o Training o Creating content o Integrating tools o Distributing content o Relationship management o Measuring value
  10. 10. | Social Media | Content { What’s happening in the world? } { What can I do with it? } { Is this real, useful, relevant? }{ How do I maintain Control? – You CAN’T }
  11. 11. Content OriginalCo-created User-generated
  12. 12. Something Exclusively Yours!Original Your Creativity!
  13. 13. Others Contribute to what you have startedCo-created Exposes a Problem/ Asks a Question Solves a Problem/ Answers a Question Propose a Solution / Enrich an Answer Verify a Solution / Test an Answer Value Adding !
  14. 14. Others generate new Content about your brand Entirely on their ownUser-generated Value Creation !
  15. 15. 600 years to watch all videos (2011 – 2611)
  16. 16. 5,000,000,00070% of people on earth has a photo in Flickr
  17. 17. 700,000,000 If FACEBOOK is a Country,It will be the 3rd largest Country In the World (after China & India)
  18. 18. | Social Media | Context (Conversation) (What’s there to talk about?)(How do I conduct myself on social media?)
  19. 19. Listen & Learn
  20. 20. Share & Inspire
  21. 21. Comment & Commend
  22. 22. Poll & Publish
  23. 23. Monitor & Measure
  24. 24. | Social Media |Contacts (Community) { Who am I meeting? } { Where can I find them? } { What do they know? } { When are they moving on? } { Why do I need to know them? }
  25. 25. Influencers
  26. 26. Peers
  27. 27. Thought Leader
  28. 28. FaceBook – The King of Social Networking LinkedIn – The network of connection, recommendation and sharing Twitter – The Brand Directory of Social Media Youtube – The Social Coffee shop for Social Commercial Flickr – The Open Album Podcast : Personal On-demand BroadcastSlideshare – The platform to share your knowledge, Sell your expertise Blog – The corporate dairy every company needs
  29. 29. o Fastest growing social network in emerging countries (China, India, Brazil) (700 million members)o Powerful tools to engage and understand your audience: o Brand pages o Custom applications o Targeted advertising o Audience insights/metrics o Opinion polls
  30. 30. o Your brand’s homepage on Facebook.o Allow you to post photos, videos, events and other messages.o Users interact with you by o Becoming fans o Commenting on your posts o Participating in discussions o Post photos to your pageo Fans see your page updates in their newsfeed
  31. 31. o Contains profiles of Fortune 500 executives and leading entrepreneurs o average individual salary on LinkedIn is $109,000o On LinkedIn your can: o Post a profile and resume o Connect with colleagues o Share professional recommendations o Find jobs o Forums to demonstrate expertise and find answers
  32. 32. o Microblogs are blogs limited to a sentence or two (about 140 characters) o People use microblogging to promote themselves, share content and follow friends, celebrities and brands o Companies use it for marketing, public relations and customer service by giving their brand a voice within the community
  33. 33. o share timely informationo promote useful content including resources, contests, deals, etc. (not just your own)o personify your brando connect with your customers and develop leadso build credibility and influenceo listen to consumer buzzo research competitorso network and learn from experts in your field
  34. 34. Twellow = Yellow Pages of Twitter
  35. 35. o Video sharing sites let you upload videos and share them with people.o They’re a perfect repository for video blogs, taped seminars, witty Power Points, commercials, how-to’s and a behind- the-scene look at your organization.
  36. 36. o helps you gain exposure and direct traffic back to your websiteo sparks interest without a hard-sello videos can be low-fi and cheap to produce - immediacy and content is more important than quality.o videos can be a place to showcase your leadership in a field, and spread customer testimonials
  37. 37. o Photo sharing sites give you a place to upload and organize your photoso You can invite friends to check out your photos and people can find your photos by searching for the keywords (tags) you apply to your photos.
  38. 38. o detail the launch of a new product, from initial sketches to the launch partyo promote special events, charitable campaigns, and awards ceremonieso provide an inside look at your organization, making it appear glamorous, busy, fun, or innovative
  39. 39. o A podcast is a series of audio or video files which is distributed by syndicated download to your computer, for use on an MP3 player or computer.o Podcasts can be simple recordings of conversations, presentations, or interviewso They’re a chance to provide build an audience around your brand or message.
  40. 40. o A file-sharing site is a series of presentation in PPT, PDF, Word format which is distributed by syndicated download to your computer, for use on a presentation software.o File-sharing can be simple notes of training, seminar, conferences, and workshop.o Excellent tools to share knowledge and thought leadership
  41. 41. o A blog is a website with regular entries of commentary or newso Blogs serve to establish your company as transparent, relevant, active, and expert.
  42. 42. o engage in dialogue with your customerso improve your search engine visibilityo promote product launches and eventso gain expert status by providing useful tips
  43. 43. Article Submission and Crowd Sourcing Tools Social Media Monitoring Social Media Aggregation Social Media Measurement Social Media Community Growth Tools Social Media Knowledge Base
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  52. 52. Professional
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  59. 59. Facebook Connect
  60. 60. OpenID
  61. 61. Mobile Web
  62. 62. Mass Invite (not Mass Broadcast)
  63. 63. Social Network(
  64. 64. Mashable –
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