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Social Media Applications to
           Event Marketing
Getting Social for Pre Ideas to Post Implementation
Andrew Chow
                  Founded
                     Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
                     Table For Six since 2008
                  Education : Thames Valley University, UK
                  Business Awards
                     STB Business Award – Most Innovative Marketing Initiative award 2007
                     Spirit of Enterprise 2008
                     Successful Entrepreneur 2010
                     Spirit of Service 2012
                  Certification : NLP Practitioner & Certified Life Coach
                  Forte
                     Life Coaching
                     Public Relations Strategy
                     Social Media Strategy
                     Personal Branding
                  Professional Affiliation
                     Approved NCSS Training Provider
                     WDA ACTA-certified
                     Asia Professional Speakers - Singapore


Social Media applications to Event Marketing
Pre Event Management

      Generate User Content!
Manage it! (www.eventbrite.com)




Social Media applications to Event Marketing
Update it! (www.slideshare.net)




Social Media applications to Event Marketing
Discuss it! - Early Bird Portal




Social Media applications to Event Marketing
Quiz It ! (www.proprofs.com)




Social Media applications to Event Marketing
Blog about it! (www.wordpress.com)




Social Media applications to Event Marketing
Promote It! With keywords
               (www.youtube.com)




Social Media applications to Event Marketing
Answer It! (www.quora.com)




Social Media applications to Event Marketing
“Usual Suspects”




Social Media applications to Event Marketing
Event Management

       Let’s Get Talking!
#hashtag                     @mention   RT




Social Media applications to Event Marketing
Are you Pinterested?
                      (www.pinterest.com)




Social Media applications to Event Marketing
Lead generation! – QR Code




Social Media applications to Event Marketing
Go Live! – www.ustream.com




Social Media applications to Event Marketing
Who’s Talking? –
               www.socialmention.com




Social Media applications to Event Marketing
Let’s Connect! – www.linkedin.com




Social Media applications to Event Marketing
Share Locations! –
                   www.foursquare.com




Social Media applications to Event Marketing
Post Event Management

       Engage the Community!
Record it! – Podcast!




Social Media applications to Event Marketing
Make it Official! –
                     www.wikipedia.com




Social Media applications to Event Marketing
Moment of Truth –
                  www.feedbackfarm.com




Social Media applications to Event Marketing
Memory Lane – www.animoto.com




Social Media applications to Event Marketing
Submit the Story! – www.mashable.com




Social Media applications to Event Marketing
Follow up Meeting – www.meetup.com




Social Media applications to Event Marketing
Write a book! – www.smashwords.com




Social Media applications to Event Marketing
Andrew Chow a.k.a Ideasandrew
                Social Networking
                     Facebook - http://www.facebook.com/#!/AndrewChowKokWah
                     Plaxo http://ideasandrew.myplaxo.com/
                     Linkedin - http://sg.linkedin.com/in/ideasandrew

                Social Media Sharing
                     Flickr Collection - http://www.flickr.com/photos/ideasandrew/
                     Youtube Channel - http://www.youtube.com/user/ideasandrew
                     Slideshare - http://www.slideshare.net/ideasandrew
                     Podomatic - http://ideasandrew.podomatic.com

                Social Blogging / Micro-blogging
                     Twitter - http://twitter.com/Ideasandrew
                     Wordpress – www.andrewchow.sg

                Social Collaboration
                     Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
                     Meet up - http://www.meetup.com/members/11966314/




More than 230 interviews/feature in 6 years from local / International media
Thank You!

andrew@ideamart.com.sg

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Social media Applications in Event Marketing (MICE)

  • 1. Social Media Applications to Event Marketing Getting Social for Pre Ideas to Post Implementation
  • 2. Andrew Chow  Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008  Education : Thames Valley University, UK  Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010  Spirit of Service 2012  Certification : NLP Practitioner & Certified Life Coach  Forte  Life Coaching  Public Relations Strategy  Social Media Strategy  Personal Branding  Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified  Asia Professional Speakers - Singapore Social Media applications to Event Marketing
  • 3. Pre Event Management Generate User Content!
  • 4. Manage it! (www.eventbrite.com) Social Media applications to Event Marketing
  • 5. Update it! (www.slideshare.net) Social Media applications to Event Marketing
  • 6. Discuss it! - Early Bird Portal Social Media applications to Event Marketing
  • 7. Quiz It ! (www.proprofs.com) Social Media applications to Event Marketing
  • 8. Blog about it! (www.wordpress.com) Social Media applications to Event Marketing
  • 9. Promote It! With keywords (www.youtube.com) Social Media applications to Event Marketing
  • 10. Answer It! (www.quora.com) Social Media applications to Event Marketing
  • 11. “Usual Suspects” Social Media applications to Event Marketing
  • 12. Event Management Let’s Get Talking!
  • 13. #hashtag @mention RT Social Media applications to Event Marketing
  • 14. Are you Pinterested? (www.pinterest.com) Social Media applications to Event Marketing
  • 15. Lead generation! – QR Code Social Media applications to Event Marketing
  • 16. Go Live! – www.ustream.com Social Media applications to Event Marketing
  • 17. Who’s Talking? – www.socialmention.com Social Media applications to Event Marketing
  • 18. Let’s Connect! – www.linkedin.com Social Media applications to Event Marketing
  • 19. Share Locations! – www.foursquare.com Social Media applications to Event Marketing
  • 20. Post Event Management Engage the Community!
  • 21. Record it! – Podcast! Social Media applications to Event Marketing
  • 22. Make it Official! – www.wikipedia.com Social Media applications to Event Marketing
  • 23. Moment of Truth – www.feedbackfarm.com Social Media applications to Event Marketing
  • 24. Memory Lane – www.animoto.com Social Media applications to Event Marketing
  • 25. Submit the Story! – www.mashable.com Social Media applications to Event Marketing
  • 26. Follow up Meeting – www.meetup.com Social Media applications to Event Marketing
  • 27. Write a book! – www.smashwords.com Social Media applications to Event Marketing
  • 28. Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 230 interviews/feature in 6 years from local / International media