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Building an App
from Idea to Release
AlexanderTsyplikhin, Co-Founder DataMonsters, Flexis,TeamHunt
Help entrepreneurs 

build apps smarter
Mobile is BIG
207 million

smartphone users in USA forecasted for 2016
Source: Statista
$86.8 billion 

mobile commerce forecasted for 2016
Source: Invesp
Never Before
Reach your clients’pockets
Collect behavioral data
Personalize your offers
Unicorns
Whatsapp
$19B
Uber
$62.5B
Snapchat
$10-20B
Idea App
Idea App
How many of you have great ideas that could be turned into amazing apps?
Ideal world
Idea App
Zero time
Zero money
Ideal quality
iBuildApp
Idea App
1-3 days
$25 / mo
Templates
Source: ibuildapp.com
10Rocket
Idea App
14-21 days
$10,000
MVP
Outsource
Idea App
40-180 days
$5,000 - $50,000
Poor to great
Outsource
Idea App
40-180 days
$5,000 - $50,000
Poor to great
How to manage your budget and not to stuck with a lousy unreleasable build?
How to make sure you get what you asked them to build?
What part of work you can actually do yourself with little or no design or development skills?
Where and how to get the right developers?
How to communicate with them during various stages of your project?
How to manage your budget and not to stuck with a lousy unreleasable build?
How to make sure you get what you asked them to build?
What part of work you can actually do yourself with little or no design or development skills?
Where and how to get the right developers?
How to communicate with them during various stages of your project?
How to make sure you get what you asked them to build?
What part of work you can actually do yourself with little or no design or development skills?
Where and how to get the right developers?
How to communicate with them during various stages of your project?
How to manage your budget and not to stuck with a lousy unreleasable build?
How to make sure you get what you asked them to build?
What part of work you can actually do yourself with little or no design or development skills?
Where and how to get the right developers?
How to communicate with them during various stages of your project?
How to manage your budget and not to stuck with a lousy unreleasable build?
How to make sure you get what you asked them to build?
What part of work you can actually do yourself with little or no design or development skills?
Where and how to get the right developers?
How to communicate with them during various stages of your project?
How to manage your budget and not to stuck with a lousy unreleasable build?
Functional specification
Stages
Idea App
Wireframes
Vision forming
Implementation
Testing
Promotion
Graphic design
Stages
Idea App
Wireframes
Vision forming
Implementation
Testing
Promotion
Functional specification
Graphic design
Stages
Idea App
Wireframes
Implementation
Testing
Functional specification
Graphic design
Wireframes
Features and interaction flow
http://www.spottedrestaurantview.co/http://www.spottedrestaurantview.co/
http://www.spottedrestaurantview.co/
Sign up with Facebook
or with e-mail
You agree with Terms blah blah blah
Two line Pitch of Spotted
Two line Pitch of Spotted
Spotted – Short headline pitch
Sign up
Full name
Your e-mail
Safe Password
Sign InAre you have an account?
http://www.spottedrestaurantview.co/
Terms Policity etc
Sign up
Facebook Twitter Google+
or with e-mail
Are you have an account?
Sign in with
Sign in
Your e-mail or username
Your password
Are you new user?
00
10 11 30
31
32
33
40
41
42
20
02
Input your ZIP, tap on the map or share you geolocation
Your ZIP-code
Hi, Username!
Where are you?
http://www.spottedrestaurantview.co/
Hi, Username!
Lose the wait. Get Spotted.
Input your ZIP, click on the map or share you geolocation
94301
Hi, Username!
Where are you?Lose the wait. Get Spotted.
Lose the wait. Get Spotted.
LYFE Kitchen
167 Hamilton Ave
Palo Alto, CA 94301
Average Wait
15 min$$$ Request Current Wait
Playing progress bar
Request geolocation via browser
Full screen video with fade to black gradient zone at the bottom
Preload next video
Mute button
http://www.spottedrestaurantview.co/
Hi, Username!
LYFE Kitchen
167 Hamilton Ave
Palo Alto, CA 94301
$$$
http://www.spottedrestaurantview.co/
Hi, Username!Hi, Username!SearchRestaurant name, cuisine, city etc
Lose the wait. Get Spotted.
LYFE Kitchen
167 Hamilton Ave
Palo Alto, CA 94301
$$$ Request Current Wait
Playing progress bar. Play next, when done
Previous video
Show the top on mouse hover
Mute button
Save user phone
http://www.spottedrestaurantview.co/
Hi, Username!
Lose the wait. Get Spotted.
$$$
Lose the wait. Get Spotted.
Party Size
2persons
Request Current Wait
+1
–1
+1
–1
Quantity slider
increase and decrease quantity
if (Q=1) hide “-1”, if (Q=Max) hide “+1”
SearchRestaurant name, cuisine, city etc
http://www.spottedrestaurantview.co/
Hi, Username!
LYFE Kitchen
167 Hamilton Ave
Palo Alto, CA 94301
$$$
Lose the wait. Get Spotted.
Current Wait is John Jackson
for Party Size: 2 persons
We waiting for you at 2:30 pm, but you can change it
18minutes
Reserve
SearchRestaurant name, cuisine, city etc
What do you like today?
Holla, Palo Alto!
SearchRestaurant name, cuisine, city etc
American
Italian Indian
Pan Asian Japan Mexican
Russian French
Mediterranean
German Average Wait
15 min
http://www.spottedrestaurantview.co/
Hi, Username!
LYFE Kitchen
167 Hamilton Ave
Palo Alto, CA 94301
$$$
Lose the wait. Get Spotted.
SearchRestaurant name, cuisine, city etc
1,5 mi
5 min by a car
1,5 mi
5 min by a car
http://www.spottedrestaurantview.co/
Hi, Username!
Lose the wait. Get Spotted.
LYFE Kitchen
167 Hamilton Ave
Palo Alto, CA 94301
Average Wait
15 min$$$ Request Current Wait1,5 mi
5 min by a car
Average Wait
15 min Request Current Wait1,5 mi
5 min by a car
Paused video. Click/tap again to continue
Enter you phone
2:30 pm
http://www.spottedrestaurantview.co/
Hi, Username!
Lose the wait. Get Spotted.
Well done!
✓
SearchRestaurant name, cuisine, city etc
Continue
John Jackson +1
LYFE Kitchen
167 Hamilton Ave
Palo Alto, CA 94301
1-541-754-3010
2:30 pm
Settings
You can add more options
Log out
Hello, Username!
Average Wait
15 min
1,5 mi
5 min by a car
Average Wait
15 min
1,5 mi
5 min by a car
Google maps.
You can say“Hello”to your customers with fun.
User like Mexican Cuisine (previous visit), say“Holla”.
French Cuisine –“Bonjour, [%location%]”etc.
Wireframes
Balsamiq.com Proto.io
Demo: Diawonds App Prototype
Do ItYourself
See also: axure.com
Checklist (if outsourcing)
✓ UX designer understands values of your app, and can explain them to you
✓ UX designer and you have agreed to iterate 3-5 times
✓ Your collaboration tool allows commenting inside the wireframes
✓ Interactive wireframes on target device is huge
Wireframes
Stages
Idea App
Wireframes
Implementation
Testing
Functional specification
Graphic design
Functional specification
Architecture and functionality
Image courtesy of HatTip.com

HatTip enables service workers (baristas, waiters, retail store clerks, etc.) to find great jobs and build their reputations.
Functional specification
Checklist
✓ Describes product vision overview
✓ Describes interaction flow
✓ Describes animations
✓ Describes marginal use cases
✓ Describes requirements for backend availability
Stages
Idea App
Wireframes
Implementation
Testing
Functional specification
Graphic design
Graphic design
Look and feel
SketchApp.com
Video: Sketch
InVisionApp.com
Demo: HatTip Clickable Design
InVision Sketch
Web page: InVision + Sketch
Graphic design
Noun Project Logaster
Awesome FreeToolsTo
BuildYour Business
GROWTH.SUPPLY
Do ItYourself
Graphic design
99designs
Outsource
See also: designcontest.com, designcrowd.com, 48hourslogo.com, behance.net, dribbble.com
Graphic design
Checklist
✓ You like the style of designer’s portfolio
✓ Designer understands values of your app, and can explain them to you
✓ You have provided visual references to the designer
✓ Designer and you have agreed to iterate at least 5 times
✓ Your collaboration tool allows commenting inside the images
✓ Interactive graphic design on target device is huge
Stages
Idea App
Wireframes
Implementation
Testing
Functional specification
Graphic design
Implementation
Code it as designed
Implementation
Learn ItYourself
Udemy CourseraiTunes U
Implementation
Outsource
UpWorkToptal Gigster
DealingWith Estimates
DealingWith Estimates
✓ Collect estimates from 5 teams
✓ Select 3 most reasonable
✓ Go with the team that has relevant experience and a solid reputation
✓ Allow some time for fixes after your planned delivery date
✓ Plan your marketing timelines accordingly
Implementation
Tools to keep it on track
See also: asana.com, jira.com
Implementation
Checklist
✓ Engineers have done similar projects, estimates are reasonable
✓ Team’s focal person is responsive and professional
✓ Contract protects your IP, and defines milestones with deliverables
✓ Agreed on communication tools and regular meetings
✓ Write down all decisions you make together with the team as you go
✓ Be hands-on
✓ Trust your team in the area where they are professionals
Stages
Idea App
Wireframes
Implementation
Testing
Functional specification
Graphic design
Testing
Make sure product delivers value
Testing
Tools
Beta by Crashlytics TestFlight Videos of real people
speaking their thoughts
as they use your app
Testing
Checklist
✓ Use issue tracker
✓ Do final acceptance testing yourself to kill bugs
✓ Do load testing, ask your team to simulate the load
✓ Watch early users use your product
Tools
Wireframes
Implementation
Testing
Functional specification
Graphic design
Outsource to aTeam
Wireframes
Implementation
Testing
Functional specification
Graphic design
✓
Outsource to aTeam
ibuildapp.com
tenrocket.com
axure.com
hattip.com
SketchApp.com
InVisionApp.com
thenounproject.com
growth.supply
logaster.com
99designs.com
udemy.com
coursera.org
toptal.com
gigster.com
upwork.com
wrike.com
asana.com
jira.com
trello.com
bitbucket.org
toggl.com
slack.com
drive.google.com
hangouts.google.com
fabric.io
developer.apple.com/testflight
usertesting.com
teamhunt.co
Useful Links
AlexanderTsyplikhin, alex@teamhunt.co, (858) 733-0469
Thank you
Beyond Mobile
$20B year 2000
Think Data
How Data Can BringValue
Improve Core Business
Improve User Experience
Leverage Connections
How Data Can BringValue
Improve Core Business
Improve User Experience
Leverage Connections
Improve Core Business
Chains RobotsChoice
Chains RobotsChoice
Improve Core Business
Chains
Image source: http://www.xjtlu.edu.cn/en/find-a-programme/masters/msc-operations-and-supply-chain-management
Image source: http://www.creativesparkcolumbia.com/goals-and-conversions/
Chains
✓ Measure your chains
✓ Leverage Data to detect broken pieces
✓ Fix or rebuild chains in an optimal way
Chains RobotsChoice
Improve Core Business
Image source: http://www.gan-events.com/m140/
Image source: http://www.gan-events.com/m140/
Chains RobotsChoice
Improve Core Business
Image source: http://thesource.metro.net/2015/09/17/how-we-roll-thursday-september-17/
How Data Can BringValue
Improve Core Business
Improve User Experience
Leverage Connections
Improve User Experience
Improve User Experience
How Data Can BringValue
Improve Core Business
Improve User Experience
Leverage Connections
Leverage Connections
Between People
Between Items
BetweenWebsites
How Data Can BringValue
Improve Core Business
Improve User Experience
Leverage Connections

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