Ideazfirst will represent Franchisee Partnership Proposal. Please email us with your name and company name to sales@ideazfirst.com for a downloaded copy of this presentation.

1. Ideazfirst Marketing Services (P) Ltd 1
Franchisee
Partnership
Proposal 2013

2. About Us
• Founded in 2003, Ideazfirst Marketing Services (P) Ltd has became one of the
trusted name in innovative marketing services industry in Eastern part of
India.
• We have worked with more than 150 clients, many of which are the biggest
names in the respective verticals (Client details in subsequent slides).
• We have deep understanding of client marketing needs and come up with
solutions based on research, study, innovation and creativity.
• Our distinctive and unique marketing solutions have been able to impact client
businesses in sales positively and other surprising ways.
• This has been one of the biggest reasons we have retained most of our
clients.
Ideazfirst Marketing Services (P) Ltd 2

3. Our Services
• Advertising
• Branding
• Media Planning & Buying
• Digital Marketing
• Events & Exhibitions
• Experiential Marketing
• Public Relations
• Sales Promotions
• Weddings Management
• Celebrity Management
• Talent Management
Ideazfirst Marketing Services (P) Ltd 3

4. Ideazfirst Marketing Services (P) Ltd 4
www.cabrand.in www.modelsrus.in
www.themepartyplanner.inwww.partyideas.inwww.rockingparties.in
www.celebrand.in
www.ideazfirst.in

5. - A brief profile
• We plan to represent elite artists from all facets of the entertainment
industry like Television, Music, Theater, Digital etc.
• Connect with the Film and TV serial producers and directors for roles in
their upcoming projects.
• Create a positive PR for the celebrity in terms of arranging cover story
photo shoots for popular magazines / publications
• Inviting for Store / Event inauguration opportunities.
• Creating and updating fan page in various social networking sites like
Facebook, LinkedIn, Twitter, Google + along with Blogs and websites.
Ideazfirst Marketing Services (P) Ltd 5

6. - A brief profile
• Modelsrus.in is a artiste management division of Ideazfirst, which promotes models, rock
bands, Show hosts, Disco Jockeys, dancers, comedians, singers and other performers for
events & TV reality shows.
• We enhance the profile of the artistes by the way of connecting them with photographers,
gyms, choreographers, dieticians, salons, spas, fashion designers, accessory designers,
stylists, image consultants, publications, press reporters, website designers, SEO specialists,
social media marketeers, event managers, advertising agencies and production houses to
help them shine better and faster…
• Modelsrus.in is not an employment agency and but do assign projects from Ideazfirst
Clients.
Ideazfirst Marketing Services (P) Ltd 6

7. - A brief profile
• Cabrand as the name signifies - Mobile outdoor and interactive advertising in 35,000
Ambassador Taxis in Kolkata.
• Making 35,000 yellow ambassador taxis in Kolkata available wherever the commuters need
it. Commuters call a helpline, we find out vacant taxis in that area, direct the taxi driver to
pick up that customer using conference call.
Ideazfirst Marketing Services (P) Ltd 7

8. - A brief profile
Ideazfirst Marketing Services (P) Ltd 8
• Marriages are the most personal and celebrated moments of one’s life.
 Ideazfirst Wedding Management helps create the magic with faultless execution so that the
entire experience becomes a cherished lifelong memory. We design and handle production
and execute all wedding requirements in a customized fashion.

9. Why Partner with Us?
• Our entire business processes are securely managed on cloud. i.e. Lead Generation, Potential
creation, Sales Process, invoicing system, vendor and project management, knowledge sharing
intranet, training programs on Google applications.
• We are present in large number of industry specific social media networks like sonicbids.com,
jamendo.com, cvent.com etc. (Check out slide no. 10)
• We have one of the largest database of performing artistes, banquets and other venues of
India.
• We are incubated by IIT Kharagpur, hence have access to the best technological resources
(Check out slide no. 11)
Ideazfirst Marketing Services (P) Ltd 9

10. Ideazfirst Marketing Services (P) Ltd 10

11. Ideazfirst Marketing Services (P) Ltd 11

12. Initial Requirements
To essential requirements required by the franchisee are:
• Office Space – Minimum 250 sq feet carpet area
• Preferred location – Preferably Commercial area
• Desktop Computer with broadband connection
• Laptop for making presentations to clients with Internet
• Laser Printer with Fax
• Landline connection for fax and broadband
• Business Stationery & Office signage designed by Ideazfirst.
• At least 3 full time employees, one for sales, one for
production , and one for operations.
Ideazfirst Marketing Services (P) Ltd 12

13. Expectations from Franchisee
• The franchisee partner should have
interest in marketing and the marketing
services.
• Any prior experience in events and
promotions management would be an
added advantage.
• The owner should be willing to be
actively involved in day to day business
operations.
Ideazfirst Marketing Services (P) Ltd
13

14. Franchisee Options:
• Franchisee fee for 3 years: -
– Complete Marketing Services: - 2,50,000/-
– Only Corporate Events: - 1,50,000/-
– Corporate and Social Events – Rs. 2,00,000/-
• Minimum Estimated Sales: - Rs. 20 Lacs per annum
• Contract Duration – 3 years and renewable after the
period
• Estimated Gross Profit – 35 – 40% of sales
• Estimated Net Profit – 20 – 25% of sales
• Ideazfirst Fee – 5% on the total sales.
Ideazfirst Marketing Services (P) Ltd
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15. Ideazfirst Deliverables
• Brand Name & Logo & Corporate Email ID
• Marketing support with Mention of your address in all our websites,
social media pages, blogs and print ads
• Training of your team members at Kolkata
• Access to Intranet with regular sharing of latest trends and best
practices in the marketing and events industry
• One Login ID and Password for Zoho CRM and Zoho Books, for
updating leads, potentials, accounts, vendor records.
• Proposals and marketing plan support for your clients
• All leads / projects coming to us for your city, would be forwarded to
you, with unlimited online assistance for executing projects.
• In case of large projects our team would assist onsite.
Ideazfirst Marketing Services (P) Ltd
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16. Services that can be offered
from Head Office
• Advertising design (English) for print or outdoor
• Brand Identity or Corporate Logo and tagline design
• Brochure / Leaflet / Invitation card / Promo material design
• Website design and hosting
• Social media marketing like FB, Twitter, Google Google adwords
etc
• Talent booking for live events – dance troupe, DJs, singer, MC,
models, celebrities, rock bands etc
Ideazfirst Marketing Services (P) Ltd
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17. Franchisee invited for:
• North Zone: Our Branch office in Delhi will
support the following franchisee locations:
• Jaipur
• Kanpur
• Lucknow
• Varanasi
• Agra
• Meerut
• Allahabad
• Chandigarh etc.
Ideazfirst Marketing Services (P) Ltd
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18. Franchisee invited for:
• West Zone : Our Branch office in Mumbai will
support the following franchisee locations:
• Ahmedabad
• Pune
• Nagpur
• Surat
• Baroda
• Indore
• Bhopal. etc
Ideazfirst Marketing Services (P) Ltd
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19. Franchisee invited for:
• South Zone : Our Branch office in Bangalore will
support the following franchisee locations:
• Hyderabad
• Chennai
• Kochi
• Coimbatore
• Vishakhapatnam
• Mysore
• Hubli. etc
Ideazfirst Marketing Services (P) Ltd 19

20. Franchisee invited for:
• East Zone :Our Head office in Kolkata will take
care of these areas:
• Patna
• Jamshedpur
• Dhanbad
• Asansol
• Ranchi
• Guwahati
• Bhubaneshwar. etc
Ideazfirst Marketing Services (P) Ltd
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21. Ideazfirst Marketing Services (P) Ltd 21

22. Ideazfirst Marketing Services (P) Ltd 22

23. Ideazfirst Marketing Services (P) Ltd 23

24. Ideazfirst Marketing Services (P) Ltd 24

25. Frequently Asked Questions
• Franchisee fee - We would like to assure you that the
franchisee fee would be invested in promoting your offices in
respective cities through a series of advertisements and
branding activities.
• We have released full page advertisement in Fashion Resource
Book (http://fashionresourcebook.in/). Apart from this we
would advertise using Google ad words, eventfaqs.com and
other targeted magazines. We would have a dedicated team to
support you for writing proposals for clients across all sectors.
For smaller towns the fee can be reduced to some extent.
• What will be our profits/ share if we take your
franchise.? - You can make a profits of around 30% on each
assignment, depending on your negotiating skills with the
client.
• Who will receive the payments from the clients
initially.? - You will receive all your payments - you can
create a new company / firm which will be audited by our
chartered accountants.
Ideazfirst Marketing Services (P) Ltd
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26. Frequently Asked Questions
• Will your team provide training to our staff? - Yes we will, And apart from training, we
will also share event execution manuals, new trends / designs / ideas in event decor and
promotional activities etc for you to execute events flawlessly and get a WOW from client.
• We will arrange clients and get business for your company or your team will get
the business.? - It will work both ways. The whole objective of having franchisees is to
bag bigger marketing projects and execute them nationally with our network of franchisee
partners.
• What will be the payments from our end? - All the vendor payments and office
overhead expenses.
Ideazfirst Marketing Services (P) Ltd
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27. Thank You
Contact us at:
M: 098301-16571
Off: 033-23649005
franchisee@ideazfirst.com
www.ideazfirst.com
Check out our event photographs on
http://www.flickr.com/photos/ideazfirst/