Ideazfirst - Website usability audit

Website Usability Audit

Ideazfirst Marketing
Services (P) Ltd
Home Website types Corporate Sites
Transactional Sites
Defining Objectives
What your team The first step towards conducting a usability
Competitor Analysis
provides us audit is to establish what the site is for? And how
Customer Focus you measure success on the site
Basic Planning
What you get After conducting a Usability Audit, we offer you
Design & Aesthetics a detailed actionable report with
Content recommendations that will enable you to
Development improve your key performance indicators

Testing & Hosting Other services We also design usable site structures including
sitemaps, process flows & technical wire-frames

Last Updated: March 20, 2013


Services (P) Ltd
Defining Objectives
Home Clear definition of Which customer groups will the website be
users and their targeted at?
Defining Objectives needs What product or service information needs to be
highlighted?
Competitor Analysis
Will the website be used to sell or promote
Customer Focus products?
Basic Planning Will the website be used to perform customer-
support related tasks?
Design & Aesthetics Will the site provide after-sales service?
Content How will it add and deliver value to customers
Development What special features and functionality will the
customers need?
Testing & Hosting Will a foreign language site version will be
necessary for overseas markets?


Services (P) Ltd
Competitor Analysis
Home Rating the We do an extensive analysis of
competitor sites competitor websites on the following
Defining Objectives parameters:
Competitor Analysis • Loading time of home page
• Design & Layout
Customer Focus
• Content menu
Basic Planning • Product and service pages
Design & Aesthetics • Any unique services or features offered
• Customer Help
Content
Development Analysing which all technologies are
Features &
Testing & Hosting necessary or useful for the current
Technologies
website and should be incorporated


Services (P) Ltd
Corporate Sites
Home Key Menu Following are the key information areas which
Items should be incorporated in a corporate website:
Defining Objectives •Brand awareness
•Credentials
Competitor Analysis •Investor relations
Customer Focus •Employment
•Contact Details
Basic Planning •Company History
Design & Aesthetics •Manufacturing facilities

Content Target visitors …Keeping in mind the following types of visitors: -
Development •Suppliers
•Customers & Potential customers
Testing & Hosting •Investors
•The Press
•Prospective candidates for employment


Services (P) Ltd
Transactional Sites
Home Complete We do a thorough research on customer
information on the information requirements before placing an
Defining Objectives product or service order online. Hence, all online transactional
being sold sites should provide all the possible
Competitor Analysis
information of the product or service they are
Customer Focus selling. Some are as follows: -
Basic Planning product features, photographs, price, special
promotional offers (if any), warranty,
Design & Aesthetics replacement policy, mode of delivery and
Content approximate lead time after placing the order.
Development
Testing & Hosting Security, Authenticity Any e-commerce enabled website should have
& Payment Options secure payment gateways and multiple options
of payment I.e. Credit Card, Cheque / Demand
Draft, COD (Cash on delivery) etc.


Services (P) Ltd
Customer Focus
Home The Audience Websites represent online corporate office of any
company. It not only caters to the needs of varied
Defining Objectives customers in different markets and segments but also
the needs of employees, suppliers, shareholders, and
Competitor Analysis
other associates and institutions with vested interest in
Customer Focus the company.
Basic Planning Customer needs We help you identify the different customer segments
and desires and suggest on their information requirements which
Design & Aesthetics should be on the website. [Microsoft.com & dell.com
Content are some of the best sites for customer focus]
Development Product / Companies with wide range of products, should
Services Range design the website around the product / services
Testing & Hosting range, where it is difficult to devise separate sections
for customers. For overseas customers, a foreign
language website may also be considered.


Services (P) Ltd
Basic Planning
Home Selection of Domain We help you select an appropriate domain
Name name, which would enable customers to
Defining Objectives readily identify with the organisation and the
type of industry it is in. The thumb rule is to
Competitor Analysis
keep the name short and easy to remember.
Customer Focus
Basic Planning Create Cross- A good website is putting the capabilities of
Functional teams the whole organization for display. Hence, all
Design & Aesthetics departments must brainstorm together to make
Content the site more functional and user-friendly.
Development
Involve Customers Getting feedback from customers using a
Testing & Hosting simple questionnaire asking them for their
comments and advice on the current site as
well as their future requirements.


Services (P) Ltd
Basic Planning
Home Timetable and The organization needs to decide on the level
budget of features and interactivity such as:
Defining Objectives Catalogues
Databases
Competitor Analysis
Search Engines
Customer Focus Order placement capability
Basic Planning Merchant account

Design & Aesthetics The more the website features, the more the
Content time and expense to incorporate them.
Development
Testing & Hosting


Services (P) Ltd
Design & Aesthetics
Home Design Consistency The layout , type and depth of information
reflects a great deal about the company and
Defining Objectives how it has approached Internet.
We design your website suitable to your brand
Competitor Analysis
value and strikingly attractive to get visitor
Customer Focus attention. Consistent design and appealing
Basic Planning visuals are important for one to make an
impact.
Design & Aesthetics Design Consistency refers to the use of
Content predefined formats for page layouts, menus,
Development graphics, titles and buttons which appear
throughout the site and which are important
Testing & Hosting for user identification and familiarity.


Services (P) Ltd
Design & Aesthetics
Home Navigation The names of the links could clearly tell the
visitor, what he can expect out on clicking that
Defining Objectives link. Further link names should be strategically
placed so that any new user could also navigate
Competitor Analysis
the site with effortless ease. In other words, the
Customer Focus website should provide them with “signposts” or
Basic Planning markings to let them know where they are.

Design & Aesthetics The home page is the most important page of any
Content Home page website, as the visitor might view or leave the site,
Development Design based on its design appeal and content. We help
you make your home page effective, simple and
Testing & Hosting straightforward.


Services (P) Ltd
Design & Aesthetics
Home Do it yourself - 1. Keep the design as simple and uncluttered as
Website design possible
Defining Objectives tips 2. Follow a 40:60 rule, with 40% text and 60%
white space / images.
Competitor Analysis
3. Avoid including very large images / graphics
Customer Focus as they take time to download.
Basic Planning 4. Follow the rules of logical navigation – use
“home” and “top of page” button liberally, so
Design & Aesthetics that the visitors don’t feel lost in the site.
Content 5. Avoid using too many colours – Use only two
Development to three dominant colours for the website as a
whole
Testing & Hosting 6. Avoid using flashing or blinking text and
icons, which distract the users.


Services (P) Ltd
Content
Home Adding Value Content on a corporate website seeks to create
awareness and appeal. The ultimate aim is to
Defining Objectives create visitors interest so as to lead an online
or offline transaction. Content is not only
Competitor Analysis
about attracting eyeballs but is meant to add
Customer Focus value for an audience.
Basic Planning
We also help clients in content development
Design & Aesthetics so that the company’s physical operations,
Content policies, values and mission are reflected in
Development the site using appropriate text and imagery on
the site.
Testing & Hosting


Services (P) Ltd
Content
Home Commonly used Group Profile / Company Profile
terms / links for a Mission statement
Defining Objectives corporate Factory / plant details
website Product Range / details with photographs
Competitor Analysis
Quality and ISO 9000 / Quality control facilities
Customer Focus ISO 14000 Certification / Environmental facilities
Basic Planning Contact / help / FAQs
Shareholder Information
Design & Aesthetics Press Room / Newsletter
Content Customer / Client List / Customer
Development recommendations
Links
Testing & Hosting What’s new
Careers / Recruitment
Interesting facts


Services (P) Ltd
Development
Home For any large website project, development
should be done by professionals so that it
Defining Objectives brings in the best practices used in websites, as
well as adequate customization for the specific
Competitor Analysis
project.
Customer Focus Graphics
Basic Planning Catalogue Facility A typical website catalogue will consist of
product images and descriptions as well as the
Design & Aesthetics necessary software to process order and
Content payment transactions.
Development
Testing & Hosting


Services (P) Ltd
Testing & Hosting
Testing is critical to making sure that the website
Home performs as planned and that no bugs or errors exist.
Defining Objectives Checks to Some of the necessary checks / tests that need to be
conduct performed before hosting:
Competitor Analysis •Browser / Operating system compatibility.
Customer Focus •Screen sizing and resolution
•HTML codes and syntax
Basic Planning
•Navigation and logic
Design & Aesthetics •Spelling and grammar
Content •All Hyperlinks work
•Acceptance of customer data and input validations
Development
•Customer access to back end data
Testing & Hosting •Verify order placement / acceptance activities
•Verify order processing activities and other
miscellaneous features.


Services (P) Ltd
Testing & Hosting
Home Hosting vendor When choosing a hosting vendor, we always
selection check whether they provide the following: -
Defining Objectives High availability The industry standard is 99.999% uptime and
24 X 7 online and offline support.
Competitor Analysis
Security systems Latest firewall and encryption techniques to
Customer Focus guard against hacking and virus attacks
Basic Planning Email Accounts Total number of free email accounts offered
and charges for additional ones.
Design & Aesthetics Additional server A 5 – 50 MB space is generally sufficient for a
Content space standard site, but in case it requires more,
Development check for the additional costs of the same.
Web log report Log reports or hit reports available or not
Testing & Hosting Scalability and Check whether they can provide additional
upgrade services to manage a bigger / complicated /
requirements sophisticated website.


Services (P) Ltd
Tests after hosting
Home Page Download Slow downloads or loading of a page can get
speeds the visitor uninterested about the site.
Defining Objectives Spot and random
checking
Competitor Analysis
Customer Focus
Basic Planning
Design & Aesthetics
Content
Development
Testing & Hosting


Services (P) Ltd
Rajesh K Kishanpuriya
Home Rajesh K Kishanpuriya (rajeshk@ideazfirst.com),
Managing Director, Ideazfirst Marketing Services (P)
Defining Objectives Ltd is an MBA in Marketing from Nirma Institute of
Management, Ahmedabad with a consolidated
Competitor Analysis
marketing experience of more than 15 years.
Customer Focus
Basic Planning
Design & Aesthetics
Content
Development
Testing & Hosting


Services (P) Ltd
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Defining Objectives
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