7. SOCIAL MEDIA STRATEGY Mironyuk, Pawlak, Hannequart, Iruretagoiena Facebook Users have advantages
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10. SOCIAL MEDIA STRATEGY Mironyuk, Pawlak, Hannequart, Iruretagoiena MySkyStatus Company information Book flights directly Misunderstanding No answer to customers Other tools not mentioned Booking flight not for every country
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12. SOCIAL MEDIA STRATEGY Mironyuk, Pawlak, Hannequart, Iruretagoiena MySkyStatus Lufthansa made it New tool It’s programmed Privacy issue
15. SOCIAL MEDIA STRATEGY Twitter Mironyuk, Pawlak, Hannequart, Iruretagoiena Source: http://twittercounter.com/compare/Lufthansa_DE/week/updates
16. SOCIAL MEDIA STRATEGY Twitter Conversation? Mironyuk, Pawlak, Hannequart, Iruretagoiena
17. SOCIAL MEDIA STRATEGY Twitter Conversation? Mironyuk, Pawlak, Hannequart, Iruretagoiena
18. SOCIAL MEDIA STRATEGY Mironyuk, Pawlak, Hannequart, Iruretagoiena Twitter Variety of accounts Regular updates Heterogeneous Easy to get lost No conversation No links between accounts
19. SOCIAL MEDIA STRATEGY Mironyuk, Pawlak, Hannequart, Iruretagoiena CloudStream www.cloudstream.com
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21. SOCIAL MEDIA STRATEGY Mironyuk, Pawlak, Hannequart, Iruretagoiena CloudStream Innovative tool Not so new Future?
22. SOCIAL MEDIA STRATEGY Mironyuk, Pawlak, Hannequart, Iruretagoiena Interconnectedness ?
23. Social Technographics Profile – Forrester APPLICATION OF MODELS Mironyuk, Pawlak, Hannequart, Iruretagoiena Source: http://www.forrester.com/empowered/tool_consumer.html
24. Social Currency APPLICATION OF MODELS Mironyuk, Pawlak, Hannequart, Iruretagoiena Source: Vivaldi Partners, Social Currency Study US 2010
30. RECOMMENDATIONS Mironyuk, Pawlak, Hannequart, Iruretagoiena Connect all different tools between them Apply the same policy in all the tools Improve offline activities first Listen to the consumer!
Critics – comment on forums, blogs, post ratings of products/ services; Collectors – add tags to webpages or photos; Joiners – maintain the profile on a social network site Spectators – read online forums
Critics – comment on forums, blogs, post ratings of products/ services; Collectors – add tags to webpages or photos; Joiners – maintain the profile on a social network site Spectators – read online forums
Information – exchange, Advocacy – stand up for the brand, Conversation – recognize and stirr buzz; Identity – identify with others, Affiliation – sense of community, Utility – derive value from contacts
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