Media Integration

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“Application and Best Practices of Media
Integration Strategies”
By:
Nurul Diana Jasni
Perpustakaan Tun Abdul Razak
Universiti Teknologi MARA (UiTM) Cawangan Selangor, MALAYSIA

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Libraries are in the business of providing information services and
information resources to its user. The implementation of new communication
technology especially new media has built the bonding between users and
library staff as there are two ways of communication applied. Once positive
attitude received in accepting new media used by the library, it will definitely
produce better outcomes from the user towards using library services. This
paper aims to 1) to identify what are the media integration strategies used by
academic librarian at library UiTM Puncak Alam when delivering their
services. This research will contribute to the extension of knowledge for
academic libraries to take full advantage of what new technologies have to
offer. These exploratory results can be used as a starting point and for future
planning of media integration use in academic libraries.
Keywords: New communication technology, new media tools, media
integration.
ABSTRACT

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Best Practices of Media Integration
Strategy : PTAR UiTM Puncak Alam

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http://ezaccess.library.uitm.edu.my/menu
http://puncakalam.uitm.edu.my/library/
12,119 Visits
(Jan-Nov 2016)

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http://online.ptar.uitm.edu.my/rdms/default
.aspx?sat=ppa
Chat With Librarian [35 session Jan-Nov 2016]
RDMS [143 records Jan-Nov 2016

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https://www.facebook.com/PTAR-
Kampus-Puncak-Alam
Jan-Nov 2016 = 297 Posts
PTAR KPA@Live Twitter “Library
Special Day & Customer Service
Day” #PTARKPA
PTAR KPA@Instagram “Library
Special Day & Customer Service
Day” #PTARGRAM

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Mendeley Advisor & Certified Mendeley
Librarian
85 session / 1,945
Participants
(Jan-Nov 2016)

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[ORCiD] Individual Ambassadors for
Asia and Pacific Rim
Dr Khasiah Zakaria
(Open Researcher and Contributor ID)
is a nonproprietary alphanumeric code
to uniquely identify scientific and other
academic authors and contributors.

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Online Networking & Collaborations :
Facebook Group Sembang Pustakawan
Facebook Persatuan Pustakawan Malaysia (PPM)
Mendeley Research Profile
Research Gate

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WhatsApp

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CONCLUSION
•Librarians need to improve their ICT & Digital Skills to ensure that
library services that had been or to be introduced are well- promoted,
marketed and handled. Utilization of the new media application helps
libraries to get closer to their users.
•Engaging media integration strategy in terms of promotional and
marketing library services using various medium to make sure information is
delivered promptly, more organized and effective.
•Improving knowledge and skills especially digital collections & e-
resources to increase discoverability, usage and also analytics.
•Mutual understanding and collaboration between library and other
supporting industry (librarian, researchers, publishers, private sectors and
government agencies, etc.).

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Thank You …
Nurul Diana Jasni
diana875@salam.uitm.edu.my
603-3258 4257