3. 3
Outline
• Why demographics?
• Your demographic tool kit
• Where to get demographic information
• The principles of good demographic
analysis
• Case study
• Questions
4. 4
Why demographics?
• Facilitiating the development of happy
and sustainable communities
• What that means in practice will be
different for different types of places
5. support local business
empower community groups
advocate for your community
influence government
make evidence-based decisions
understand your community
informed
decisions
the
community
engage
decision
makers
persuade
your people
inform
Why demographics?
.idinformed decisions
6. understand your working
population
economic profile5 economy
housing policy for sustainable
communities
housing capacity and
affordability analysis4 housing
plan for the future
population forecast3 forecast
allocate your resources
social atlas2 atlas
understand your community
community profile1 profile
.idinformed decisions
Demographic toolkit
7. 7
The most comprehensive source of
demographic data is the Census
Census data enables you to:
– tell the story of your place
– test your assumptions about your place
– articulate your community’s unique characteristics
– understand how your community is changing
Census data is complex and requires
considerable expertise to convert into
knowledge about your place
8. 8
Converting data into knowledge
• Story telling
– What is our residential role and function?
• Appropriate geography
– Who are our communities of interest?
• Benchmarking
– How do we compare to our region?
– How diverse are we?
• Time series
– How are we changing?
– Is this change desirable?
12. 12
Converting data into knowledge
• Story telling
– What is our residential role and function?
• Appropriate geography
– Who are our communities of interest?
• Benchmarking
– How do we compare to our region?
– How diverse are we?
• Time series
– How are we changing?
– Is this change desirable?
Editor's Notes
Tell the story of Palm Beach. How the planners thought it was the suburb most likely to have elderly people – but turns out it’s changing.
Age structure of Gold Coast. Age structure of Palm Beach. Household type. Dwelling type.
Just take them through the story here without too much explanation of what you are doing – will refer to it throughout the presentation
Hidden slide – didn’t use it
Hidden slide – didn’t use it
Use examples to explain the power of a demographic evidence base. Refer back to the Gold Coast example
You might want to adapt this for NZ or leave it out