Joddy hernady, svp media digital business telkom indonesia

1. Accelerating
Digital Economy
Why building Indonesia’s digital ecosystem is key to
further accelerate the growth of e-commerce and
digital economy
by
Joddy Hernady
SVP Media & Digital Business - PT Telekomunikasi
Indonesia
and CEO Metranet

2. Agenda
1. Digital economy and e-commerce in Indonesia
2. TELKOM’s supports in e-commerce
3. TELKOM’s plan to help accelerate Indonesia’s
digital economy

3. Digital Economy
and E-Commerce
in Indonesia1
Indonesia is uniquely positioned as one of the Big
e-commerce market in Asia, but do we have the digital
ecosystem to support its growth?

4. Indonesia Digital Economy Vision by 2020
President Jokowi has also set an aspiration to make Indonesia
the largest Digital Economy in South East Asia in 2020

5. The Digital Economy Ecosystem
Digital Economy is an economy based on digital technology
and online transaction

6. Indonesia
today is a
digitally
emerging
market in
terms of
digital
readiness…,
with a high
likelihoood of
leapfrogging
the natural
path of
digitization
Indonesia Digital Readiness (1/2)

7. Indonesia Digital Readiness (2/2)
There are
several macro
economic
shifts in the
Indonesian
market that
indicate it will
“leap-frog”
digitization
Indonesia Digital Readiness (2/2)

8. Indonesia
ecommerce statistic
Indonesia E-Commerce Market Landscape (Physical Goods)
Demand and supply side drivers are spurring rapid growth in the market – yet, key
challenges remain

9. TELKOM’s Supports
in E-Commerce2
How TELKOM can help shape the future of Indonesia’s E-
commerce industry through data, payment, and
infrastructure

10. TELKOM’s Digital Economy Ecosystem
(Physical Goods, Digital Goods, Services)

11. TELKOM’s Initiative in E-Commerce:
TELKOM’s “BIG DATA” and “PAYMENT” Solution for E-Commerce

12. TELKOM’s Initiative in E-Commerce :
TELKOM is also developing UMKM and BUMN E-Commerce
514
kabupaten
118
BUMN
1
2
3
1 2
3
RKB, Membantu UKM
dalam hal:
• Standarisasi & product
quality
• Menyeleksi UKM
unggulan
• Pendampingan ICT
dan Manajemen
• Pendampingan akses
Pemodalan
LOGISTIC,
Membantu UKM dalam
hal:
• Inventory Management
• Pengepakkan
• Pengiriman
OLO, Membantu
pembeli low / high
eCommerce literacy
dalam hal:
• Melakukan pemesanan
• Melakukan
pembayaran
3
2
1

13. Rumah Kreatif BUMN and UMKM Development Plan

14. • Logistics Capacity
• Sales forces
• Fulfillment
• Smart routing
• Logistics Capacity
• Financial Services
• Logistics Services
• Tracing & tracking
• Order mgt
• Fulfilment
• Transaksi Saprodi
• Hasil panen
• Financing
Retail
Barang Strategis
Marketplace
Manufactures
Transportation
Logistics
Ex Source & Finance Stakeholder
TELKOM’s Initiative in E-Commerce:
TELKOM is in the process of developing “LOGISTIC Platform - LONTAR”

15. TELKOM’s Plan to Help
Accelerate Indonesia’s
Digital Economy
3
What is TELKOM’s plan to lead other stated owned
companies to help accelerate Indonesi’s digital economy

16. 1. Building Indonesia Digital Network
to enhance Indonesia digital readiness - addressing the key challenge in
infrastructure, digital divide across region

17. 2. Building Mediation Platform
To enable other industries transforming into digital business and improve
productivity/competitiveness

18. 3. Supporting the Development on Creative Industry
To develop a “creative to commerce” approach by nurturing creativity, developing
talent, incubating, accelerating and venturing start ups in developing digital services….

19. Joddy Hernady
SVP Media & Digital Business
PT Telekomunikasi Indonesia
and
CEO Metranet