1. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
© 2013 Institute for the Future. All rights reserved. SR-1563B
March 2013
Foresight Engine Game Analysis:
25 Zones of
Future Innovation
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
A project by Institute for the Future and The Rockefeller Foundation
www.iftf.org/our-work/global-landscape/catalysts-for-change/catalysts-zones-of-innovation
Contact: Tessa Finlev, tfinlev@iftf.org

2. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
9 | “Know Your Line Worker”
2

3. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
Fair Trade goods have been expanding
across markets since they first became
commercialized in the late 1940s.
Since then, we have continuously increased
the amount of Fair Trade products we sell and
buy while implementing certification and
standardization bodies for Fair Trade products.
Despite these efforts, a global protocol is still
lacking, and many workers are still exploited.
Recently we have seen a push to solve this
problem by making procurement logistics—as
well as factory, farming, and labor conditions—
completely transparent. Whether designed by
social entrepreneurs or concerned citizens,
tools that make the chain of production
transparent are slowly changing standards.
Imagine a world where you are able to see the
person who constructed your iPhone for you in
China, just as we know the clerk in the local
store where we shop for groceries.
3
9 | “Know Your Line Worker” | Future Innovation
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

4. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
Game players suggested ways to make labor violations and concerns
knowable to the consumer.
From creating apps that show you how your product arrived in your local store to
building Internet tools that allow workers around the world to tell their stories on a
global scale, these ideas—when coupled with real-world examples of companies
already making their entire chain transparent—have the potential to revolutionize
Fair Trade.
4
9 | “Know Your Line Worker” | From the Players
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

5. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 5
That’s such a great idea! And
than we'll be able to watch out
for those without voices. The
app can be called “Foreign
Labor Watchdog”*
USA**
9 | “Know Your Line Worker” | Micro-forecasts from the Game
*Cards have been lightly edited for readability
**Player location was self selected

6. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 6
Do you mean an app that
explains "fair trade" label and
adds background info on a
company's track record in
workers' rights etc.?
Singapore
9 | “Know Your Line Worker” | Micro-forecasts from the Game
That’s such a great idea! And
than we'll be able to watch out
for those without voices. The
app can be called “Foreign
Labor Watchdog”*
USA

7. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 7
Popularization of apps that
bring transparency to the
sourcing and labor behind
products
USA/UK
9 | “Know Your Line Worker” | Micro-forecasts from the Game
That’s such a great idea! And
than we'll be able to watch out
for those without voices. The
app can be called “Foreign
Labor Watchdog”*
USA
Do you mean an app that
explains "fair trade" label and
adds background info on a
company's track record in
workers' rights etc.?
Singapore

8. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 8
Involve child worker
syndicates in strategies to
promote child work
dignification and prevent child
exploitation.
Peru
9 | “Know Your Line Worker” | Micro-forecasts from the Game
That’s such a great idea! And
than we'll be able to watch out
for those without voices. The
app can be called “Foreign
Labor Watchdog”*
USA
Do you mean an app that
explains "fair trade" label and
adds background info on a
company's track record in
workers' rights etc.?
Singapore
Popularization of apps that
bring transparency to the
sourcing and labor behind
products
USA/UK

9. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 9
Thinking of FLA-Foxconn audit
of Apple, maybe create
*accessible* anonymous
network for outsourced
workers to contact domestic
regulators.
Canada
9 | “Know Your Line Worker” | Micro-forecasts from the Game
That’s such a great idea! And
than we'll be able to watch out
for those without voices. The
app can be called “Foreign
Labor Watchdog”*
USA
Do you mean an app that
explains "fair trade" label and
adds background info on a
company's track record in
workers' rights etc.?
Singapore
Popularization of apps that
bring transparency to the
sourcing and labor behind
products
USA/UK
Involve child worker
syndicates in strategies to
promote child work
dignification and prevent child
exploitation.
Peru

10. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 10
Use product/food barcodes -
add info on carbon footprint,
lifecycle, original producers -
distribute barcode reading
apps on mobile phones
China
9 | “Know Your Line Worker” | Micro-forecasts from the Game
That’s such a great idea! And
than we'll be able to watch out
for those without voices. The
app can be called “Foreign
Labor Watchdog”*
USA
Do you mean an app that
explains "fair trade" label and
adds background info on a
company's track record in
workers' rights etc.?
Singapore
Popularization of apps that
bring transparency to the
sourcing and labor behind
products
USA/UK
Involve child worker
syndicates in strategies to
promote child work
dignification and prevent child
exploitation.
Peru
Thinking of FLA-Foxconn
audit of Apple, maybe create
*accessible* anonymous
network for outsourced
workers to contact domestic
regulators.
Canada

11. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 11
Combo of big online
consumers’ union plus
mapping & vetting & pics of
supply chains in developing
countries 2 ensure safety &
living wages.
USA
9 | “Know Your Line Worker” | Micro-forecasts from the Game
That’s such a great idea! And
than we'll be able to watch out
for those without voices. The
app can be called “Foreign
Labor Watchdog”*
USA
Do you mean an app that
explains "fair trade" label and
adds background info on a
company's track record in
workers' rights etc.?
Singapore
Popularization of apps that
bring transparency to the
sourcing and labor behind
products
USA/UK
Involve child worker
syndicates in strategies to
promote child work
dignification and prevent child
exploitation.
Peru
Thinking of FLA-Foxconn
audit of Apple, maybe create
*accessible* anonymous
network for outsourced
workers to contact domestic
regulators.
Canada
Use product/food barcodes -
add info on carbon footprint,
lifecycle, original producers -
distribute barcode reading
apps on mobile phones
China

12. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 12
Supply chains are so wildly
confusing and so critical to
understanding responsible
buying. An online game that
helps teach this'd be awesome
USA
9 | “Know Your Line Worker” | Micro-forecasts from the Game
That’s such a great idea! And
than we'll be able to watch out
for those without voices. The
app can be called “Foreign
Labor Watchdog”*
USA
Do you mean an app that
explains "fair trade" label and
adds background info on a
company's track record in
workers' rights etc.?
Singapore
Popularization of apps that
bring transparency to the
sourcing and labor behind
products
USA/UK
Involve child worker
syndicates in strategies to
promote child work
dignification and prevent child
exploitation.
Peru
Thinking of FLA-Foxconn
audit of Apple, maybe create
*accessible* anonymous
network for outsourced
workers to contact domestic
regulators.
Canada
Use product/food barcodes -
add info on carbon footprint,
lifecycle, original producers -
distribute barcode reading
apps on mobile phones
China
Combo of big online
consumers’ union plus
mapping & vetting & pics of
supply chains in developing
countries 2 ensure safety &
living wages.
USA

13. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 13
9 | “Know Your Line Worker” | Micro-forecasts from the Game
That’s such a great idea! And
than we'll be able to watch out
for those without voices. The
app can be called “Foreign
Labor Watchdog”*
USA
Do you mean an app that
explains "fair trade" label and
adds background info on a
company's track record in
workers' rights etc.?
Singapore
Popularization of apps that
bring transparency to the
sourcing and labor behind
products
USA/UK
Involve child worker
syndicates in strategies to
promote child work
dignification and prevent child
exploitation.
Peru
Thinking of FLA-Foxconn
audit of Apple, maybe create
*accessible* anonymous
network for outsourced
workers to contact domestic
regulators.
Canada
Supply chains are so wildly
confusing and so critical to
understanding responsible
buying. An online game that
helps teach this'd be
awesome
USA
Use product/food barcodes -
add info on carbon footprint,
lifecycle, original producers -
distribute barcode reading
apps on mobile phones
China
Combo of big online
consumers’ union plus
mapping & vetting & pics of
supply chains in developing
countries 2 ensure safety &
living wages.
USA

14. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
Signals from the Present
14
9 | “Know Your Line Worker”

15. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 15
Quirky is a crowdsourced design and
production company that allows the
crowd to co-create new items they then
produce. As part of their working
model, Quirky employs total
transparency, letting co-creators know
what is happening with their products
from the beginning to the end.
Free2Work
Free2Work has built an app that provides
consumers with information on how their
favorite brands relate to labor abuses such
as child labor and slave labor. Free2Work
assigns a grade to companies, offering a
quick way to measure their labor standards.
9 | “Know Your Line Worker” | Signals from the Present
Quirky
Image Source: www.free2work.org
Image Source: www.quirky.com/learn
A project by Institute for the Future and The Rockefeller Foundation
www.iftf.org/our-work/global-landscape/catalysts-for-change/catalysts-zones-of-innovation

16. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
© 2013 Institute for the Future. All rights reserved. SR-1563B
March 2013
Foresight Engine Game Analysis:
25 Zones of
Future Innovation
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
A project by Institute for the Future and The Rockefeller Foundation
www.iftf.org/our-work/global-landscape/catalysts-for-change/catalysts-zones-of-innovation
Contact: Tessa Finlev, tfinlev@iftf.org