Magento B2B Speech by @ignacioriesco at #MM14NL

1. B2B and Dropshipping Tools
May 2014

2. Ignacio
Riesco
@ignacioriesco
Some
info
about
Me
and
Interac2v4:
My
name
is
Ignacio
Riesco
• I
am
39
years
old,
and
father
of
three
kids.
• CEO
of
interac2v4.
• This
is
my
5th
tech
business
company.
• My
first
eCommerce
project
was
delivered
at
2001.
Based
on
.asp
and
own
plaHorm.
D&R
• My
first
contact
with
Magento
was
on
2008
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3. InteracOv4:
Who
we
are
Some
info
about
Me
and
Interac2v4:
Interac2v4
is
an
Spanish
Magento
Agency.
• We
are
the
only
one
Magento
Partners
(at
this
Ome)
• Interac2v4
is
the
proud
organizer
of
Meet
Magento
event
at
Spain.
• Our
main
business
units
are:
• ConsulOng
and
development
services.
Magento
Development
• Official
Extension
Development.
• We
run
also
our
own
shops.
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4. InteracOv4:
What
we
do
Business
Units.
eCommerce
Consultancy
and
Development
Services.
Extension
Market
Place
eCommerce
Business
-­‐
Shops
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5. InteracOv4:
What
we
do
Business
Units.
eCommerce
Consultancy
and
Development
Services.
Extension
Market
Place
eCommerce
Business
-­‐
Shops
MAGENTO
SOLUTION
PROVIDER
MAGENTO
INDUSTRY
PARTNER
MAGENTO
MERCHANT
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6. The
meaning
of
B2B
as
a
concept
B2B
• Wikipedia:
Business-­‐to-­‐business
(B2B)
describes
commerce
transacOons
between
businesses,
such
as
between
a
manufacturer
and
a
wholesaler,
or
between
a
wholesaler
and
a
retailer.
We
love
B2B.
• B2B
merchants
really
know
their
clients.
• B2B
merchants
are
also
mature
clients.
• They
know
their
business.
• They
know
what
they
need.
• They
know
when
they
need
to
do
anything…
(in
ADVANCE).
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B2B
Concept

7. B2B
Tools
and
FuncOonaliOes
The
Set
tools
commonly
needed
in
a
B2B
project
Tools
and
func2onali2es
• Open
catalog,
hide
prices
• My
account
as
a
landing
page.
• Customer
Groups
Special
Rules
• Special
payment
soluOons
• Special
shipping
opOons
• Price
rules
• Credit
Risk
management
• Front
End
and
template
recommendaOons:
Product
page
for
fashion
• Sales
Agents
and
Delegates:
Log
as
a
customer
• IntegraOon
with
ERP
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8. B2B
Tools
and
FuncOonaliOes
The
Set
tools
commonly
needed
in
a
B2B
project
Tools
and
func2onali2es:
Open
website.
Open
catalog,
hide
prices
Situa2on:
• Non
registered
(or
not
loggedin
user)
can
browse
the
project.
• Price
problem,
they
don’t
want
to
publish
prices
for
retailers.
They
can
have
a
conflict
with
regular
B2C
users
retail
price
(MSRP).
Solu2on:
• Extension
that
hide
prices
from
catalog
• UX
Focus
on:
• New
client
acquisiOon.
• ExisOng
users:
Easy
access
to
login.
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9. B2B
Tools
and
FuncOonaliOes
The
Set
tools
commonly
needed
in
a
B2B
project
Tools
and
func2onali2es:
My
account
as
a
landing
page.
Situa2on:
• Clients
need
to
log-­‐in
to
make
a
new
order.
• We
need
to
make
it
fast
and
simple.
Solu2on:
• Transform
My
Account
Dashboard
as
a
Landing
Page
ajer
login.
• Different
opOons
to
make
a
new
order:
– Robust
and
powerful
search
tools:
Sphinx,
Solr,
…
– Easy
catalog
access:
Category.
– Targeted
content:
Brains
Sins,
Strands
– Reordering
an
exisOng
order.
• Help
and
assistance
opOons
must
be
clear
and
accessible.
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10. B2B
Tools
and
FuncOonaliOes
The
Set
tools
commonly
needed
in
a
B2B
project
Tools
and
func2onali2es:
Customer
Groups
Special
Rules
Special
payment
soluOons.
Situa2on:
• Not
all
clients
have
the
same
payments
opOons
available.
Solu2on:
• Develop
an
extension
that
can
make
rules
to
assign
different
payment
soluOon
based
on:
– Amount
of
money.
(Credit
Risk)
– Customer
groups.
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11. B2B
Tools
and
FuncOonaliOes
The
Set
tools
commonly
needed
in
a
B2B
project
Tools
and
func2onali2es:
Customer
Groups
Special
Rules
Special
shipping
opOons
Situa2on:
• There
a
clients
that
use
different
shipping
opOons.
• There
is
also
different
shipping
prices
for
different
client
types
(Customer
groups)
Solu2on:
Develop
an
extension
that
can
make
rules
on
the
shipping
opOons.
• Increase
or
decrease
(%
or
fixed)
shipping
price
per
Customer
group.
• Shipping
method
restricOons
per
Customer
group.
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12. B2B
Tools
and
FuncOonaliOes
The
Set
tools
commonly
needed
in
a
B2B
project
Tools
and
func2onali2es:
Customer
Groups
Special
Rules:
Price
rules
Situa2on:
Different
clients
have
different
prices
and
promo2ons
depending
on:
• Customer
group.
• Loyalty.
• Special
price
per
product
negoOaOon.
SomeOmes
there
is
no
rule.
Every
client
has
it
own
excep2ons.
L
Solu2on:
If
all
is
based
on
Customer
Group
segmentaOon,
there
is
no
problem.
But
if
there
is
too
much
excepOons…
we
need
to
develop
an
extension
that
can
calculate
price
variaOons
for
each
client.
• Load
promoOon
rules,
especial
prices,
and
excepOons
when
client
Logs-­‐in.
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13. B2B
Tools
and
FuncOonaliOes
The
Set
tools
commonly
needed
in
a
B2B
project
Tools
and
func2onali2es:
Customer
Credit
Risk
Management
Situa2on:
• B2B
Payment
methods
are
normally
offline.
• B2B
is
a
credit
based
business,
they
need
to
measure
the
Customer
credit
level.
• SomeOmes
the
risk
level
is
reached
and
B2B
clients
need
to
avoid
further
orders
from
an
specific
customer.
Solu2on:
• Develop
an
extension,
that
allows
to
unable
a
customer
to
make
a
new
order.
• Log-­‐in
inspector
and
Checkout
cart
inspector.
• Possibility
to
allow
new
orders
using
only
online
payments
(Credit
Card)
• Allow
users
to
make
online
payments
of
exisOng
orders.
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14. B2B
Tools
and
FuncOonaliOes
The
Set
tools
commonly
needed
in
a
B2B
project
Tools
and
func2onali2es
Front
End
and
template
recommendaOons:
Product
page
for
wholesale
Situa2on:
• B2B
clients
do
not
buy
one
by
one.
• We
need
to
offer
soluOons
that
helps
the
customers
to
buy
easily.
Solu2on:
• Develop
extension
to
make
grid
ordering
at
product
page.
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15. B2B
Tools
and
FuncOonaliOes
The
Set
tools
commonly
needed
in
a
B2B
project
Tools
and
func2onali2es:
Sales
Agents
and
Delegates
Situa2on:
• B2B
merchants
have
Sales
agents
and
delegates.
• Those
agents
and
delegates
normally
take
care
of
a
group
of
customers
depending
on:
– Geographic
Region.
North,
East,
…
– QualificaOon
of
the
client.
VIP,
gold
…
• The
need
to
control,
help
and
assist
only
their
customers
assigned
.
Solu2on:
• Extension
that
allow
especial
users
to
log-­‐in
to
Admin
Panel.
• Access
only
to
orders
of
their
customers.
• “Log
as
a
customer”
funcOonality.
• Special
OckeOng
system:
My
account
access.
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16. B2B
Tools
and
FuncOonaliOes
The
Set
tools
commonly
needed
in
a
B2B
project
Tools
and
func2onali2es:
IntegraOon
with
ERP
All
tools
and
funcOonaliOes
must
be
synced
with
the
Client’s
ERP
Solu2on.
Be
sure
of
choose
the
correct
method
and
system
to
sync
all
layers
needed.
• Catalog
• Stock
• Prices
• Customer
&
Customer
Groups
• Delegates
• Orders
• Shipments,
Invoices,
Credit
Memo.
• …
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17. New
Money
Concept
for
B2B
clients
Dropshipping
Dropshipping
concept
• Drop
shipping
is
a
supply
chain
management
technique
in
which
the
retailer
does
not
keep
goods
in
stock
but
instead
transfers
customer
orders
and
shipment
details
to
a
wholesaler
who
then
ships
the
goods
directly
to
the
customer.
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18. New
Money
Concept
for
B2B
clients
Dropshipping
Dropshipping
concept
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19. New
Money
Concept
for
B2B
clients
Dropshipping
Dropshipping
concept
Our
idea
of
dropshipping
is:
This
is
NEW
MONEY
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20. New
Money
Concept
for
B2B
clients
Dropshipping
Dropshipping
tools
• Set
of
standard
tools
for
Magento
B2B
clients
that
enables
dropshipping
business.
Magento
Extension
Magento
Wholesale
Magento
B2C
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21. New
Money
Concept
for
B2B
clients
Dropshipping
Dropshipping
tools
• Set
of
standard
tools
for
Magento
B2B
clients
that
enables
dropshipping
business.
Magento
Extension
Magento
Wholesale
Magento
B2C
Other
PlaHform
B2C
Shop
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22. New
Money
Concept
for
B2B
clients
Dropshipping
Dropshipping
tools
• Catalog
Tools:
• Catalog
CSV
• Stock
CSV
and
WS(API)
• Price
CSV
and
WS(API)
• Images:
Hosted
CDN
• Orders
(WS):
• New
Order:
Shipping
Address
+
Order
items.
• Order
status.
• Response:
Total
price
and
tracking
number
• All
100%
integrated
as
a
B2B
customer.
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23. New
Money
Concept
for
B2B
clients
Dropshipping
Dropshipping
tools
• We
develop
a
Magento
extension
system
for
dropshipping.
• For
B2B
merchants:
B2B
Dropship
Extension
• Enables
Dropshipping
funcOonaliOes
for
wholesale.
• Connects
to
B2C
Magento
Merchants
(using
extension)
• Provide
a
set
of
tools
for
universal
connecOon.
• For
B2C
merchants:
B2C
Dropship
Connector
• Connects
to
B2B
Magento
wholesale
merchant
that
uses
the
B2B
Dropship
Extension.
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24. Contact
info
Recap
• My
name
is
Ignacio
Riesco,
and
you
can
reach
me
at:
• Twiter:
@ignacioriesco
• Mail:
ignacio.riesco@interacOv4.com
Business
Recap
• If
you
are
a
B2B
Merchant
and
are
interested
in
this
idea,
please
contact
me.
• If
you
are
a
Developer
that
want
to
make
great
stores
and
products…
You
must
call
me,
we
are
Hiring
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Recap

25. Thanks
Thanks
for
your
aVen2on
@ignacioriesco
info@interacOv4.com
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