Digital Media Forum Dubai 2015 - The Future of Retail & eCommerce
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Digital Media Forum Dubai, 24 March 2015. #DMFdxb2015 Keynote The Future of Retail & eCommerce (30 minutes) Trends and Data-Driven Marketing for Retail and Etail By Pro Public Speaker Igor Beuker CONTENT OF MY STORY: TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT REINVENT & REFRESH RETAIL BRANDS DATA-DRIVEN & OMNICHANNEL DIGITAL COMMERCE SUMMARY OUTRO The full story (blog) and the keynote on video are available on www.igorbeuker.com
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Digital Media Forum Dubai 2015 - The Future of Retail & eCommerce
- 1. THE FUTURE OF RETAIL & ECOMMERCE HOW TO SURVIVE AND GROW IN THE ERA OF DISRUPTIVE INNOVATIONS
- 3. CONTENT TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT REINVENT & REFRESH RETAIL BRANDS DATA-DRIVEN & OMNICHANNEL DIGITAL COMMERCE SUMMARY OUTRO
- 4. CONTENT TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT REINVENT & REFRESH RETAIL BRANDS DATA-DRIVEN & OMNICHANNEL DIGITAL COMMERCE SUMMARY OUTRO
- 5. WELCOME TO THE DIGITAL WORLD
- 6. IN WHICH DISRUPTIVE TECH PLAYERS ARE SHAKING UP ALL INDUSTRIES
- 7. Alibaba // The Most Valuable Retailer Has No Inventory …
- 8. Facebook // World’s Most Popular Media Owner Creates No Content…
- 9. Uber // The World’s Largest Taxi Firm Owns No Vehicles…
- 10. Airbnb // World’s Largest House Provider Owns No Real Estate…
- 11. WELCOME TO THE DIGITAL WORLD
- 12. IN WHICH COINING THE TRENDS IS KEY
- 13. Baby Boomers // Store Loyalists Until Extinction…
- 14. Generation X // About EGOsystems…
- 15. Generation Y // Digital Narcissism Ego, Social Status, Selfie…
- 16. Generation Z // Hyper connected Digital Natives & Screenagers…
- 17. MADMEN Without Tech & Data Mad Men Will Be Dead Men….
- 18. MATHMEN Media Owners Masqueraded As Technology Companies…
- 19. Social1.0 Size Matters // I Have More Fans & Followers…
- 20. Social2.0 // Dark Social SoLoMo… WHATSAPP 700 MILLION WECHAT 500 MILLION
- 21. Wearable Tech // Looking For Killer Apps…
- 22. Wearable Tech // Now Airline’s Best Buddy…
- 23. Virtual Reality // Once The Gimmick For Gamers Only…
- 24. Virtual Reality // Now Retail’s Extended Digital Showroom…
- 25. IoT or the Internet of Everything // 50 Billion Connected Devices by 2020…
- 26. IoT Lifestyle Experience Stores // Curated Connected Products…
- 27. CONTENT TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT REINVENT & REFRESH RETAIL BRANDS DATA-DRIVEN & OMNICHANNEL DIGITAL COMMERCE SUMMARY OUTRO
- 29. Blockbuster Bankrupt // The Netflix Effect...
- 30. More Stores Closing // Shake-out +25%...
- 31. Stores Move To Platforms // Etsy, Amazon, Alibaba..
- 32. Generation Y & Z // No Mobile, No Market…
- 33. NEW BUSINESS & MARKETING STRATEGY ECOMMERCE STORE TRAFFIC
- 34. From Coffee to Lunch & Dinner Need for Growth and ARPU…
- 35. 15% AT STARBUCKS PAYS MOBILE 60% OF MOBILE PAYERS DO IT FOR LOYALTY BENEFITS
- 36. Open Innovation // Listen Trial, Loyalty, Advocacy…
- 37. Digital & Social Leadership // Data-Driven Insights…
- 38. CONTENT TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT REINVENT & REFRESH RETAIL BRANDS DATA-DRIVEN & OMNICHANNEL DIGITAL COMMERCE SUMMARY OUTRO
- 39. On-Demand Products // Consumers In Control…
- 40. Shop Ahead // Online To Offline Real-time Stock View…
- 41. Digital Payments // Kill Check-out Gaining Invaluable Client Data….
- 42. HOW TO PULL CONSUMERS THROUGH OFFLINE & ONLINE RETAIL FUNNELS
- 43. TripAdvisor & Yelp Ratings // Retail’s Equivalent? Yup, Pinterest… Nordstrom dept. stores US
- 44. CONTENT TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT REINVENT & REFRESH RETAIL BRANDS DATA-DRIVEN & OMNICHANNEL DIGITAL COMMERCE SUMMARY OUTRO
- 45. Data-Driven Fitting Rooms // This Dress Is In Stock Too…
- 46. Big-Data & Beacons // Personalized Recommendations… Beacons Connect Online, In-App and In-Store Experiences…
- 47. Omnichannel // The Holy Grail In Retail… Data-Driven Integrated Digital Marketing Intelligence Platform…
- 48. CONTENT TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT REINVENT & REFRESH RETAIL BRANDS DATA-DRIVEN & OMNICHANNEL DIGITAL COMMERCE SUMMARY OUTRO
- 49. Jeff Bezos // The Chosen One Adaptive, Predictive, ARPU…
- 50. Amazon // Robots & Drones Same Day & One Hour Delivery…
- 51. Founder Jack Ma Shows Alibaba’s New ‘Pay With A Selfie’ Technology…
- 52. Alibaba // Singles Day $9.3 Billion Sales…
- 53. Power Of Subscription Commerce // The Lure Of The Box…
- 55. Personalized Mobile Payments // SoLoMo Is Driving Retail Sales…
- 56. CONTENT TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT REINVENT & REFRESH RETAIL BRANDS DATA-DRIVEN & OMNICHANNEL DIGITAL COMMERCE SUMMARY OUTRO
- 57. Go Big. Go Niche. Go Home Noah Build His Ark… Mobile Next Gateway To Friends, Brands & Shopping! Tech To Compete With Amazon’s & Alibaba’s… Innovate or Die // Darwin Only Species Adaptable… Close The Social Loop See, Like…and BUY! Big-Data // Omnichannel Don’t Hate, Integrate!
- 58. CONTENT TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT REINVENT & REFRESH RETAIL BRANDS DATA-DRIVEN & OMNICHANNEL DIGITAL COMMERCE SUMMARY OUTRO
- 59. MY VISION ON THE FUTURE OF RETAIL
- 62. “INNOVATION DISTUINGUISHES BETWEEN A LEADER AND A FOLLOWER”
- 63. “OFTEN TIMES INVENTION REQUIRES A LONG TERM WILLINGNESS TO BE MISUNDERSTOOD”
- 64. “BE NICE TO NERDS. WE WILL ALL END-UP WORKING FOR ONE”
- 65. THANK YOU. GRAZIE MILLE. MUCHAS GRACIAS.
Editor's Notes
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- The primary objective of CORE is to deliver an integrated marketing data / intelligence platform underpinned by WPP (and all its data assets) and the best global 3rd party data providers, that allows the “liberation of data” for our client’s marketers, thereby enabling a fundamental change in the way our client’s marketing and agency teams engage with data (effectively providing the tools to enable their use of data to drive the cultural change from “data naïve” to “data driven”). At its essence the platform aims to deliver the concept of “Marketing Analytics 2.0”: removing the barriers between marketers and data not just at the data collection level, but at the data consumption level as well (bringing analytics and insight to every user and not just the geeks). At the centre, CORE (our Central Operational Reporting Environment), bringing together all disparate, siloed data into one pipe within a single wrapper. This single scalable source allows us to integrate any source, be it Paid / Owned / Earned / Corporate / Retail or 3rd Party date and most importantly allow integration of consumer level attributes across the streams to migrate us from counting clicks to understanding real audiences.
- The primary objective of CORE is to deliver an integrated marketing data / intelligence platform underpinned by WPP (and all its data assets) and the best global 3rd party data providers, that allows the “liberation of data” for our client’s marketers, thereby enabling a fundamental change in the way our client’s marketing and agency teams engage with data (effectively providing the tools to enable their use of data to drive the cultural change from “data naïve” to “data driven”). At its essence the platform aims to deliver the concept of “Marketing Analytics 2.0”: removing the barriers between marketers and data not just at the data collection level, but at the data consumption level as well (bringing analytics and insight to every user and not just the geeks). At the centre, CORE (our Central Operational Reporting Environment), bringing together all disparate, siloed data into one pipe within a single wrapper. This single scalable source allows us to integrate any source, be it Paid / Owned / Earned / Corporate / Retail or 3rd Party date and most importantly allow integration of consumer level attributes across the streams to migrate us from counting clicks to understanding real audiences.
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Best Buy shop closed
- Best Buy shop closed
- Best Buy shop closed
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- This social ferment in turn is leading to the formation of new household habits. New patterns of living are being formed now, that will be the constant routine for decades to come.
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions
- Help planners construct environments to Nurture Earned for Brands Begin to Reining in the Unpredictability of Earned Optimize and become better at Incubating Earned Think of Paid as the Nutrients Owned as the Conditions