SlideShare a Scribd company logo

What are the pros and cons of database marketing?

•
•
Sameer Mathur
Sameer Mathur

Kotler Chapter-4

Marketing
1 of 8
Download to read offline
Creating Customer Value and Customer Relationships
Database Marketing Is the process of building, maintaining and using customer databases and other databases to contact, transact and build customer relationship.
Customer database Business database Data warehouse Database marketing Data mining Database Key Concepts
Using the Database To identify prospects To target offers To deepen loyalty To reactivate customers To avoid mistakes
Situations are not conducive Requires a large well-placed investment Difficult to be customer oriented Unwillingness of customers Assumptions may not be true always Downside of Database Marketing
Database not be worthwhile when product is a once-in-a- lifetime purchase Customers do not show loyalty unit sale is very small cost of gathering information is too high No direct contact between seller and buyer
-Kanishk Chaturvedi

Recommended

What are pros and cons of database marketing?
What are pros and cons of database marketing?What are pros and cons of database marketing?
What are pros and cons of database marketing?Sameer Mathur
 
What are the pros and cons of database marketing
What are the pros and cons of database marketingWhat are the pros and cons of database marketing
What are the pros and cons of database marketingSameer Mathur
 
What are the pros and cons of database marketing
What are the pros and cons of database marketingWhat are the pros and cons of database marketing
What are the pros and cons of database marketing114iiminternship
 
4. what are the pros and cons of database marketing
4. what are the pros and cons of database marketing4. what are the pros and cons of database marketing
4. what are the pros and cons of database marketingSameer Mathur
 
What are the pros and cons of database marketing ?
What are the pros and cons of database marketing ? What are the pros and cons of database marketing ?
What are the pros and cons of database marketing ? Sameer Mathur
 
What are the pros and cons of database marketing ?
What are the pros and cons of database marketing ?What are the pros and cons of database marketing ?
What are the pros and cons of database marketing ?Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 
4. What are the pros & cons of database marketing
4. What are the pros & cons of database marketing4. What are the pros & cons of database marketing
4. What are the pros & cons of database marketingBhavnoor Singh
 

Recommended

What are pros and cons of database marketing?
What are pros and cons of database marketing?What are pros and cons of database marketing?
What are pros and cons of database marketing?Sameer Mathur
 
What are the pros and cons of database marketing
What are the pros and cons of database marketingWhat are the pros and cons of database marketing
What are the pros and cons of database marketingSameer Mathur
 
What are the pros and cons of database marketing
What are the pros and cons of database marketingWhat are the pros and cons of database marketing
What are the pros and cons of database marketing114iiminternship
 
4. what are the pros and cons of database marketing
4. what are the pros and cons of database marketing4. what are the pros and cons of database marketing
4. what are the pros and cons of database marketingSameer Mathur
 
What are the pros and cons of database marketing ?
What are the pros and cons of database marketing ? What are the pros and cons of database marketing ?
What are the pros and cons of database marketing ? Sameer Mathur
 
What are the pros and cons of database marketing ?
What are the pros and cons of database marketing ?What are the pros and cons of database marketing ?
What are the pros and cons of database marketing ?Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 
4. What are the pros & cons of database marketing
4. What are the pros & cons of database marketing4. What are the pros & cons of database marketing
4. What are the pros & cons of database marketingBhavnoor Singh
 
What are the pros and cons of database marketing?
What are the pros and cons of database marketing?What are the pros and cons of database marketing?
What are the pros and cons of database marketing?Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...114iiminternship
 
What are the pros and cons of database marketing?
What are the pros and cons of database marketing? What are the pros and cons of database marketing?
What are the pros and cons of database marketing? Sameer Mathur
 
How can companys attract and retain the right customers and cultivate strong ...
How can companys attract and retain the right customers and cultivate strong ...How can companys attract and retain the right customers and cultivate strong ...
How can companys attract and retain the right customers and cultivate strong ...Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 
3. How can companies attract & retain the right customers and cultivate stron...
3. How can companies attract & retain the right customers and cultivate stron...3. How can companies attract & retain the right customers and cultivate stron...
3. How can companies attract & retain the right customers and cultivate stron...Bhavnoor Singh
 
How to Use Big Data for Customer Service
How to Use Big Data for Customer ServiceHow to Use Big Data for Customer Service
How to Use Big Data for Customer ServiceMichael Jaccarino
 
how can companies attract or retain the right customers and cultivate strong ...
how can companies attract or retain the right customers and cultivate strong ...how can companies attract or retain the right customers and cultivate strong ...
how can companies attract or retain the right customers and cultivate strong ...Sameer Mathur
 
Customer retention strategy
Customer retention strategyCustomer retention strategy
Customer retention strategyDamyanti Waghela
 
Customer Retention Strategies for Mera Medicare
Customer Retention Strategies for Mera MedicareCustomer Retention Strategies for Mera Medicare
Customer Retention Strategies for Mera Medicaremohdbuged
 
Maximizing Sales Effectiveness
Maximizing Sales EffectivenessMaximizing Sales Effectiveness
Maximizing Sales EffectivenessUsstoragesearch
 
How can companies attract and retain the right customer and cultivate strong ...
How can companies attract and retain the right customer and cultivate strong ...How can companies attract and retain the right customer and cultivate strong ...
How can companies attract and retain the right customer and cultivate strong ...Sameer Mathur
 
Webgains - Hero Grigoraki
Webgains - Hero GrigorakiWebgains - Hero Grigoraki
Webgains - Hero GrigorakiWebgains UK
 
Marchex Reputation Mgt
Marchex Reputation MgtMarchex Reputation Mgt
Marchex Reputation MgtBen Allen
 
The Guide to Customer Relationship Management
The Guide to Customer Relationship ManagementThe Guide to Customer Relationship Management
The Guide to Customer Relationship ManagementSteven Benson
 
How can companies attract & retain the right customers and cultivate strong c...
How can companies attract & retain the right customers and cultivate strong c...How can companies attract & retain the right customers and cultivate strong c...
How can companies attract & retain the right customers and cultivate strong c...Sameer Mathur
 
chapter 1 CRM by judith w. kincaid
chapter 1 CRM by judith w. kincaid chapter 1 CRM by judith w. kincaid
chapter 1 CRM by judith w. kincaid Sufyan Sarwar
 
What are the pros and cons of database marketing
What are the pros and cons of database marketing What are the pros and cons of database marketing
What are the pros and cons of database marketingSameer Mathur
 
What are the pros and cons of database marketing?
What are the pros and cons of database marketing?What are the pros and cons of database marketing?
What are the pros and cons of database marketing?Sameer mathur
 
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?Sameer mathur
 

More Related Content

What's hot

What are the pros and cons of database marketing?
What are the pros and cons of database marketing?What are the pros and cons of database marketing?
What are the pros and cons of database marketing?Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...114iiminternship
 
What are the pros and cons of database marketing?
What are the pros and cons of database marketing? What are the pros and cons of database marketing?
What are the pros and cons of database marketing? Sameer Mathur
 
How can companys attract and retain the right customers and cultivate strong ...
How can companys attract and retain the right customers and cultivate strong ...How can companys attract and retain the right customers and cultivate strong ...
How can companys attract and retain the right customers and cultivate strong ...Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 
3. How can companies attract & retain the right customers and cultivate stron...
3. How can companies attract & retain the right customers and cultivate stron...3. How can companies attract & retain the right customers and cultivate stron...
3. How can companies attract & retain the right customers and cultivate stron...Bhavnoor Singh
 
How to Use Big Data for Customer Service
How to Use Big Data for Customer ServiceHow to Use Big Data for Customer Service
How to Use Big Data for Customer ServiceMichael Jaccarino
 
how can companies attract or retain the right customers and cultivate strong ...
how can companies attract or retain the right customers and cultivate strong ...how can companies attract or retain the right customers and cultivate strong ...
how can companies attract or retain the right customers and cultivate strong ...Sameer Mathur
 
Customer retention strategy
Customer retention strategyCustomer retention strategy
Customer retention strategyDamyanti Waghela
 
Customer Retention Strategies for Mera Medicare
Customer Retention Strategies for Mera MedicareCustomer Retention Strategies for Mera Medicare
Customer Retention Strategies for Mera Medicaremohdbuged
 
Maximizing Sales Effectiveness
Maximizing Sales EffectivenessMaximizing Sales Effectiveness
Maximizing Sales EffectivenessUsstoragesearch
 
How can companies attract and retain the right customer and cultivate strong ...
How can companies attract and retain the right customer and cultivate strong ...How can companies attract and retain the right customer and cultivate strong ...
How can companies attract and retain the right customer and cultivate strong ...Sameer Mathur
 
Webgains - Hero Grigoraki
Webgains - Hero GrigorakiWebgains - Hero Grigoraki
Webgains - Hero GrigorakiWebgains UK
 
Marchex Reputation Mgt
Marchex Reputation MgtMarchex Reputation Mgt
Marchex Reputation MgtBen Allen
 
The Guide to Customer Relationship Management
The Guide to Customer Relationship ManagementThe Guide to Customer Relationship Management
The Guide to Customer Relationship ManagementSteven Benson
 
How can companies attract & retain the right customers and cultivate strong c...
How can companies attract & retain the right customers and cultivate strong c...How can companies attract & retain the right customers and cultivate strong c...
How can companies attract & retain the right customers and cultivate strong c...Sameer Mathur
 
chapter 1 CRM by judith w. kincaid
chapter 1 CRM by judith w. kincaid chapter 1 CRM by judith w. kincaid
chapter 1 CRM by judith w. kincaid Sufyan Sarwar
 
What are the pros and cons of database marketing
What are the pros and cons of database marketing What are the pros and cons of database marketing
What are the pros and cons of database marketingSameer Mathur
 

What's hot (20)

What are the pros and cons of database marketing?
What are the pros and cons of database marketing?What are the pros and cons of database marketing?
What are the pros and cons of database marketing?
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...
 
What are the pros and cons of database marketing?
What are the pros and cons of database marketing? What are the pros and cons of database marketing?
What are the pros and cons of database marketing?
 
How can companys attract and retain the right customers and cultivate strong ...
How can companys attract and retain the right customers and cultivate strong ...How can companys attract and retain the right customers and cultivate strong ...
How can companys attract and retain the right customers and cultivate strong ...
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...
 
3. How can companies attract & retain the right customers and cultivate stron...
3. How can companies attract & retain the right customers and cultivate stron...3. How can companies attract & retain the right customers and cultivate stron...
3. How can companies attract & retain the right customers and cultivate stron...
 
How to Use Big Data for Customer Service
How to Use Big Data for Customer ServiceHow to Use Big Data for Customer Service
How to Use Big Data for Customer Service
 
how can companies attract or retain the right customers and cultivate strong ...
how can companies attract or retain the right customers and cultivate strong ...how can companies attract or retain the right customers and cultivate strong ...
how can companies attract or retain the right customers and cultivate strong ...
 
Customer retention strategy
Customer retention strategyCustomer retention strategy
Customer retention strategy
 
Customer Retention Strategies for Mera Medicare
Customer Retention Strategies for Mera MedicareCustomer Retention Strategies for Mera Medicare
Customer Retention Strategies for Mera Medicare
 
Maximizing Sales Effectiveness
Maximizing Sales EffectivenessMaximizing Sales Effectiveness
Maximizing Sales Effectiveness
 
How can companies attract and retain the right customer and cultivate strong ...
How can companies attract and retain the right customer and cultivate strong ...How can companies attract and retain the right customer and cultivate strong ...
How can companies attract and retain the right customer and cultivate strong ...
 
Webgains - Hero Grigoraki
Webgains - Hero GrigorakiWebgains - Hero Grigoraki
Webgains - Hero Grigoraki
 
Marchex Reputation Mgt
Marchex Reputation MgtMarchex Reputation Mgt
Marchex Reputation Mgt
 
The Guide to Customer Relationship Management
The Guide to Customer Relationship ManagementThe Guide to Customer Relationship Management
The Guide to Customer Relationship Management
 
How can companies attract & retain the right customers and cultivate strong c...
How can companies attract & retain the right customers and cultivate strong c...How can companies attract & retain the right customers and cultivate strong c...
How can companies attract & retain the right customers and cultivate strong c...
 
chapter 1 CRM by judith w. kincaid
chapter 1 CRM by judith w. kincaid chapter 1 CRM by judith w. kincaid
chapter 1 CRM by judith w. kincaid
 
What are the pros and cons of database marketing
What are the pros and cons of database marketing What are the pros and cons of database marketing
What are the pros and cons of database marketing
 

Viewers also liked

What are the pros and cons of database marketing?
What are the pros and cons of database marketing?What are the pros and cons of database marketing?
What are the pros and cons of database marketing?Sameer mathur
 
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?Sameer mathur
 
Database Marketing
Database MarketingDatabase Marketing
Database MarketingAkhil Gupta
 
Database marketing
Database marketingDatabase marketing
Database marketingPaul Uthup
 
OCMC 2017 Overview
OCMC 2017 OverviewOCMC 2017 Overview
OCMC 2017 Overviewboothkar
 
What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...Sameer Mathur
 
What is the lifetime value of customers and how can marketers maximize it?
What is the lifetime value of customers and how can marketers maximize it?What is the lifetime value of customers and how can marketers maximize it?
What is the lifetime value of customers and how can marketers maximize it?Sameer Mathur
 
What is the lifetime value of customers, and how can marketers maximize it ?
What is the lifetime value of customers, and how can marketers maximize it ? What is the lifetime value of customers, and how can marketers maximize it ?
What is the lifetime value of customers, and how can marketers maximize it ? Sameer Mathur
 
What is the lifetime value of customer, and how can marketers maximize it ,
What is the lifetime value of customer, and how can marketers maximize it ,What is the lifetime value of customer, and how can marketers maximize it ,
What is the lifetime value of customer, and how can marketers maximize it ,Sameer Mathur
 
Conducting Marketing Research and Forecasting Demand
Conducting Marketing Research and Forecasting DemandConducting Marketing Research and Forecasting Demand
Conducting Marketing Research and Forecasting DemandAIMS Education
 
Brain Based Learning - The Tipping Point
Brain Based Learning - The Tipping PointBrain Based Learning - The Tipping Point
Brain Based Learning - The Tipping PointThe Tipping Point
 
Understanding Touchpoints and Your Customer Relationship Lifecycle | McorpCX
Understanding Touchpoints and Your Customer Relationship Lifecycle | McorpCXUnderstanding Touchpoints and Your Customer Relationship Lifecycle | McorpCX
Understanding Touchpoints and Your Customer Relationship Lifecycle | McorpCXMichael Hinshaw, CEO McorpCX
 
Event Marketing
Event Marketing Event Marketing
Event Marketing Lake B2B
 
Your Best Brain - Jan and Rick Hanson
Your Best Brain - Jan and Rick HansonYour Best Brain - Jan and Rick Hanson
Your Best Brain - Jan and Rick Hansonshellkeane
 
Customer Touchpoint Mapping
Customer Touchpoint MappingCustomer Touchpoint Mapping
Customer Touchpoint MappingYear of the X
 
Emotion vs Reason
Emotion vs ReasonEmotion vs Reason
Emotion vs Reasonsdanyi
 
Entrepreneurial Strategy with BizMiner and RefUSA
Entrepreneurial Strategy with BizMiner and RefUSAEntrepreneurial Strategy with BizMiner and RefUSA
Entrepreneurial Strategy with BizMiner and RefUSAHVCClibrary
 
Change Your Mind, Change Your Business: How to Train Your Brain for Optimal S...
Change Your Mind, Change Your Business: How to Train Your Brain for Optimal S...Change Your Mind, Change Your Business: How to Train Your Brain for Optimal S...
Change Your Mind, Change Your Business: How to Train Your Brain for Optimal S...Jonathan Jordan
 
Touch Point Wheel - 3 FEB 2011
Touch Point Wheel - 3 FEB 2011Touch Point Wheel - 3 FEB 2011
Touch Point Wheel - 3 FEB 2011Niels van Maaren
 

Viewers also liked (20)

What are the pros and cons of database marketing?
What are the pros and cons of database marketing?What are the pros and cons of database marketing?
What are the pros and cons of database marketing?
 
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
 
Database Marketing
Database MarketingDatabase Marketing
Database Marketing
 
Database marketing
Database marketingDatabase marketing
Database marketing
 
OCMC 2017 Overview
OCMC 2017 OverviewOCMC 2017 Overview
OCMC 2017 Overview
 
What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...
 
What is the lifetime value of customers and how can marketers maximize it?
What is the lifetime value of customers and how can marketers maximize it?What is the lifetime value of customers and how can marketers maximize it?
What is the lifetime value of customers and how can marketers maximize it?
 
What is the lifetime value of customers, and how can marketers maximize it ?
What is the lifetime value of customers, and how can marketers maximize it ? What is the lifetime value of customers, and how can marketers maximize it ?
What is the lifetime value of customers, and how can marketers maximize it ?
 
What is the lifetime value of customer, and how can marketers maximize it ,
What is the lifetime value of customer, and how can marketers maximize it ,What is the lifetime value of customer, and how can marketers maximize it ,
What is the lifetime value of customer, and how can marketers maximize it ,
 
Conducting Marketing Research and Forecasting Demand
Conducting Marketing Research and Forecasting DemandConducting Marketing Research and Forecasting Demand
Conducting Marketing Research and Forecasting Demand
 
Brain Based Learning - The Tipping Point
Brain Based Learning - The Tipping PointBrain Based Learning - The Tipping Point
Brain Based Learning - The Tipping Point
 
Understanding Touchpoints and Your Customer Relationship Lifecycle | McorpCX
Understanding Touchpoints and Your Customer Relationship Lifecycle | McorpCXUnderstanding Touchpoints and Your Customer Relationship Lifecycle | McorpCX
Understanding Touchpoints and Your Customer Relationship Lifecycle | McorpCX
 
Event Marketing
Event Marketing Event Marketing
Event Marketing
 
Your Best Brain - Jan and Rick Hanson
Your Best Brain - Jan and Rick HansonYour Best Brain - Jan and Rick Hanson
Your Best Brain - Jan and Rick Hanson
 
Customer Touchpoint Mapping
Customer Touchpoint MappingCustomer Touchpoint Mapping
Customer Touchpoint Mapping
 
Emotion vs Reason
Emotion vs ReasonEmotion vs Reason
Emotion vs Reason
 
Entrepreneurial Strategy with BizMiner and RefUSA
Entrepreneurial Strategy with BizMiner and RefUSAEntrepreneurial Strategy with BizMiner and RefUSA
Entrepreneurial Strategy with BizMiner and RefUSA
 
Change Your Mind, Change Your Business: How to Train Your Brain for Optimal S...
Change Your Mind, Change Your Business: How to Train Your Brain for Optimal S...Change Your Mind, Change Your Business: How to Train Your Brain for Optimal S...
Change Your Mind, Change Your Business: How to Train Your Brain for Optimal S...
 
Touch Point Wheel - 3 FEB 2011
Touch Point Wheel - 3 FEB 2011Touch Point Wheel - 3 FEB 2011
Touch Point Wheel - 3 FEB 2011
 
Proving ROI on Customer Experience | McorpCX
Proving ROI on Customer Experience | McorpCXProving ROI on Customer Experience | McorpCX
Proving ROI on Customer Experience | McorpCX
 

Similar to What are the pros and cons of database marketing?

5 Ways to Engage Your Clients in Their Finances
5 Ways to Engage Your Clients in Their Finances5 Ways to Engage Your Clients in Their Finances
5 Ways to Engage Your Clients in Their FinancesHubdoc
 
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...Shujaat Ali
 
Customer intimacy as recession proof strategy
Customer intimacy as recession proof strategyCustomer intimacy as recession proof strategy
Customer intimacy as recession proof strategyRemco Kroes
 
Loyalty Market
Loyalty MarketLoyalty Market
Loyalty Marketalewis1734
 
ASUS Case Study_Digitizing Customer Services
ASUS Case Study_Digitizing Customer Services ASUS Case Study_Digitizing Customer Services
ASUS Case Study_Digitizing Customer Services Lynn Chen
 
Customer Retention! The Key to Business Growth
Customer Retention! The Key to Business GrowthCustomer Retention! The Key to Business Growth
Customer Retention! The Key to Business GrowthRE/MAX Andhra Pradesh
 
Crm in retail industry
Crm in retail industryCrm in retail industry
Crm in retail industryVidhu Arora
 
Customer analytics infographic
Customer analytics infographicCustomer analytics infographic
Customer analytics infographicSAP Asia Pacific
 
USE OF DATA MINING IN BANKING SECTOR
USE OF DATA MINING IN BANKING SECTORUSE OF DATA MINING IN BANKING SECTOR
USE OF DATA MINING IN BANKING SECTORarpit bhadoriya
 
Personalize Customer Engagements Through Smarter Analytics & Marketing
Personalize Customer Engagements Through Smarter Analytics & MarketingPersonalize Customer Engagements Through Smarter Analytics & Marketing
Personalize Customer Engagements Through Smarter Analytics & MarketingCapillary Technologies
 
Chapter 4 Creating Customer Value, Satisfaction, and Loyalty
Chapter 4 Creating Customer Value, Satisfaction, and LoyaltyChapter 4 Creating Customer Value, Satisfaction, and Loyalty
Chapter 4 Creating Customer Value, Satisfaction, and LoyaltyNishant Agrawal
 
New Customer Acquisition Presentation[1]
New Customer Acquisition Presentation[1]New Customer Acquisition Presentation[1]
New Customer Acquisition Presentation[1]Michael Lowenstein
 
MM White Pages2
MM White Pages2MM White Pages2
MM White Pages2yonda77
 
Redefining Sales Strategy For Business & Consulting
Redefining Sales Strategy For Business & ConsultingRedefining Sales Strategy For Business & Consulting
Redefining Sales Strategy For Business & Consultingsimranarora226116
 
BRIDGEi2i - #CustomerAnalytics Conference, Chicago 2014
BRIDGEi2i - #CustomerAnalytics Conference, Chicago 2014BRIDGEi2i - #CustomerAnalytics Conference, Chicago 2014
BRIDGEi2i - #CustomerAnalytics Conference, Chicago 2014BRIDGEi2i Analytics Solutions
 
1224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_051224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_05maisuradi
 
1224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_051224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_05maisuradi
 
Using analytics to build a retailer's marketing strategy
Using analytics to build a retailer's marketing strategyUsing analytics to build a retailer's marketing strategy
Using analytics to build a retailer's marketing strategykanvic
 
Redefining Sales_Jaivignesh Jayakumar.pdf
Redefining Sales_Jaivignesh Jayakumar.pdfRedefining Sales_Jaivignesh Jayakumar.pdf
Redefining Sales_Jaivignesh Jayakumar.pdfsimranarora226116
 

Similar to What are the pros and cons of database marketing? (20)

5 Ways to Engage Your Clients in Their Finances
5 Ways to Engage Your Clients in Their Finances5 Ways to Engage Your Clients in Their Finances
5 Ways to Engage Your Clients in Their Finances
 
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
 
Customer intimacy as recession proof strategy
Customer intimacy as recession proof strategyCustomer intimacy as recession proof strategy
Customer intimacy as recession proof strategy
 
Loyalty Market
Loyalty MarketLoyalty Market
Loyalty Market
 
ASUS Case Study_Digitizing Customer Services
ASUS Case Study_Digitizing Customer Services ASUS Case Study_Digitizing Customer Services
ASUS Case Study_Digitizing Customer Services
 
Customer Retention! The Key to Business Growth
Customer Retention! The Key to Business GrowthCustomer Retention! The Key to Business Growth
Customer Retention! The Key to Business Growth
 
Crm in retail industry
Crm in retail industryCrm in retail industry
Crm in retail industry
 
Customer analytics infographic
Customer analytics infographicCustomer analytics infographic
Customer analytics infographic
 
USE OF DATA MINING IN BANKING SECTOR
USE OF DATA MINING IN BANKING SECTORUSE OF DATA MINING IN BANKING SECTOR
USE OF DATA MINING IN BANKING SECTOR
 
Personalize Customer Engagements Through Smarter Analytics & Marketing
Personalize Customer Engagements Through Smarter Analytics & MarketingPersonalize Customer Engagements Through Smarter Analytics & Marketing
Personalize Customer Engagements Through Smarter Analytics & Marketing
 
Chapter 4 Creating Customer Value, Satisfaction, and Loyalty
Chapter 4 Creating Customer Value, Satisfaction, and LoyaltyChapter 4 Creating Customer Value, Satisfaction, and Loyalty
Chapter 4 Creating Customer Value, Satisfaction, and Loyalty
 
New Customer Acquisition Presentation[1]
New Customer Acquisition Presentation[1]New Customer Acquisition Presentation[1]
New Customer Acquisition Presentation[1]
 
MM White Pages2
MM White Pages2MM White Pages2
MM White Pages2
 
Reaching For Retail Nirvana
Reaching For Retail NirvanaReaching For Retail Nirvana
Reaching For Retail Nirvana
 
Redefining Sales Strategy For Business & Consulting
Redefining Sales Strategy For Business & ConsultingRedefining Sales Strategy For Business & Consulting
Redefining Sales Strategy For Business & Consulting
 
BRIDGEi2i - #CustomerAnalytics Conference, Chicago 2014
BRIDGEi2i - #CustomerAnalytics Conference, Chicago 2014BRIDGEi2i - #CustomerAnalytics Conference, Chicago 2014
BRIDGEi2i - #CustomerAnalytics Conference, Chicago 2014
 
1224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_051224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_05
 
1224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_051224691062 kotler mm_13e_basic_05
1224691062 kotler mm_13e_basic_05
 
Using analytics to build a retailer's marketing strategy
Using analytics to build a retailer's marketing strategyUsing analytics to build a retailer's marketing strategy
Using analytics to build a retailer's marketing strategy
 
Redefining Sales_Jaivignesh Jayakumar.pdf
Redefining Sales_Jaivignesh Jayakumar.pdfRedefining Sales_Jaivignesh Jayakumar.pdf
Redefining Sales_Jaivignesh Jayakumar.pdf
 

More from Sameer Mathur

Purple Cow - Book Summary
Purple Cow - Book SummaryPurple Cow - Book Summary
Purple Cow - Book SummarySameer Mathur
 
Buyology - Book Summary
Buyology - Book SummaryBuyology - Book Summary
Buyology - Book SummarySameer Mathur
 
Integrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand EquityIntegrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand EquitySameer Mathur
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsSameer Mathur
 
The Consumer Purchase Decision Process
The Consumer Purchase Decision ProcessThe Consumer Purchase Decision Process
The Consumer Purchase Decision ProcessSameer Mathur
 
Definitions of Marketing
Definitions of MarketingDefinitions of Marketing
Definitions of MarketingSameer Mathur
 
How do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goodsHow do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goodsSameer Mathur
 
How can we improve service quality
How can we improve service qualityHow can we improve service quality
How can we improve service qualitySameer Mathur
 
How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...Sameer Mathur
 
How can companies differentiate products
How can companies differentiate productsHow can companies differentiate products
How can companies differentiate productsSameer Mathur
 
Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?Sameer Mathur
 
What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?Sameer Mathur
 
How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...Sameer Mathur
 
How can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product linesHow can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product linesSameer Mathur
 

More from Sameer Mathur (20)

Purple Cow - Book Summary
Purple Cow - Book SummaryPurple Cow - Book Summary
Purple Cow - Book Summary
 
Buyology - Book Summary
Buyology - Book SummaryBuyology - Book Summary
Buyology - Book Summary
 
Integrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand EquityIntegrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand Equity
 
Sales Promotion
Sales PromotionSales Promotion
Sales Promotion
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
Brand Mantra
Brand MantraBrand Mantra
Brand Mantra
 
The Consumer Purchase Decision Process
The Consumer Purchase Decision ProcessThe Consumer Purchase Decision Process
The Consumer Purchase Decision Process
 
Definitions of Marketing
Definitions of MarketingDefinitions of Marketing
Definitions of Marketing
 
What is marketing?
What is marketing?What is marketing?
What is marketing?
 
Final assignment
Final assignmentFinal assignment
Final assignment
 
Nancy duarte
Nancy duarteNancy duarte
Nancy duarte
 
How do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goodsHow do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goods
 
How can we improve service quality
How can we improve service qualityHow can we improve service quality
How can we improve service quality
 
How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...
 
How can companies differentiate products
How can companies differentiate productsHow can companies differentiate products
How can companies differentiate products
 
Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?
 
What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?
 
How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...
 
How can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product linesHow can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product lines
 

Recently uploaded

Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 

Recently uploaded (20)

Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 

What are the pros and cons of database marketing?