Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
How can a company build and manage its product mix and product lines
1.
2. How can a company
build and manage its
product mix and product
lines?
By:
Kartik Singla
Indian Institute of
Technology(BHU),
Varanasi
3. A group of
products
manufactured by a
company that are
closely related
because they
perform a similar
function, sold to
same customer
groups or fall
within a price
range.
4. The complete set of all products and
items a company offers for sale.