A presentation explaining a talk by Nancy Duarte in LinkedIn Speaker Series

1. LINKEDIN SPEAKER SERIES:
NANCY DUARTE
IDEA AND STORYTELLING
PRESENTED BY: SHUBHAM VERMA,
IIT GUWAHATI

2. I have an
IDEA

3. But how would I
spread them ?

4. N
A
N
C
Y
D
U
A
R
T
ECEO and Principal , Duarte Designs

5. LIFE OF AN IDEA

6. REINVENT !!

8. Spreading ideas through storytelling

9. Physical Reaction to Storytelling
• Clap
• Smile
• Laugh
• Eyes Dilate
• Increase Heart Rate

10. According to the theory of resonance in physics , every
object has a resonant frequency and when it interacts with
a wave of same resonant frequency , it shakes .

11. Thus,
STORIES
RESONATE
WITH US !!

12. Nancy studied some of the famous
speeches and decoded a pattern……
…….and this pattern resembled a sine
wave.

13. All the speech transitions between what Duarte
called ‘What is’ and ‘What could be’
The current reality / The world we are
operating in
The contrast between today
and the alluring future which
made people react.
The bright future /
A possibility

14. Analysing some of the famous speeches
Analyzing some of the famous speeches

15. S
T
E
V
E
J
O
B
S

16. STEVE JOBS’ iPhone LAUNCH SPEECH
• The most heightened sense of ‘What could be’
• The speech had frequent jokes and himself laughed , showed excitement
and clapped which made audience to physically connect with his speech
(Speech pattern of Steve Jobs)

17. D
O
C
T
O
R
K
I
N
G

18. Martin Luther King’s “I Have a Dream” Speech
• Used the symbolic way of speaking
• Symbols such as he chose the Lincoln Memorial to give the speech and used the
Declaration of Constitution and Independence in his speech and used a song with
changed lyrics which they use to sing during Anti-slavery movement.
• Use of phrase in a speech becomes a beloved part to the speakers and hence his “I
have a Dream” part made the speech memorable.
(Speech pattern of Martin Luther King)
(King’s speech pattern)

19. J
A
W
A
H
A
R
L
A
L
N
E
H
R
U

20. Jawahar Lal Nehru’s Independence Day Speech
• The pattern observed was of most perfect shapes in all the speeches
analysed.
• Speech transitioned between India’s suffering in the past and the
upcoming bright future.
• At last , made a poetic vow to be determined to the country.
(Nehru’s speech pattern)

21. R
I
C
H
A
R
D
F
E
Y
N
M
A
N
N

22. Richard Feynmann’s speech on Nanotechnology
• He was a great explainer and his talks had a ‘star moment’ ,something
which students would remember for a long time even after his class.
• Duarte analysed that more technical the talk tighter is the frequency.
(Feymann’s speech pattern)

23. M
A
R
G
A
R
E
T
T
H
A
T
C
H
E
R

24. Margaret Thatcher’s Iron Lady Speech
• In her speech , she used contrast at phrase level , which is beloved by
the listeners.
• Her speech felt as if she was punching with her words
(Margaret Thatcher’s Iron Lady Speech)

25. J
E
S
U
S
C
H
R
I
S
T

26. Jesus Christ’s Sermon on the Mount Speech
• His Sermon on the Mount speech is the longest known piece he said
• It has the tightest speech pattern of all the speeches analysed.
• Used the beloved phrase pattern to speak and talked in an inconclusive manner
• Inconclusive manner means he told the listeners that what would happen with us
would depend on what we do.
(Jesus Christ’s speech pattern)

27. S
U
N
J
O
N
G
C
H
U
N

28. Sun Jong Chun’s Pan Asian Speech
• The most fascinating thing about his speech was that , it mostly goes in the ‘What is /
What was phase’
• Eastern way of storytelling was used.
(Sun Jong Chun’s Speech pattern)

29. Eastern way of storytelling / spreading ideas
Eastern / Asian people value their culture and history . West wants to hear about future , East like
to hear about their past . In Eastern culture , ideas should not be put forward directly , you should go
on speaking and slowly hit the core idea.

30. E
V
I
T
A
P
E
R
O
N
E

31. (Evita Perone’s speech pattern)

32. Explaining the speech pattern of Evita Perone

35. Decide tour own future

36. Crafting your ideas beautifully ATTRACTothers
.

37. Recap
• Divide your speech in ‘What is’ and ‘What could be’ so that the contrast
provides a physical reaction to the audience and makes them interested.
• Identify your audience and how your story should go.
• Spend time to work on the idea .
• Try to use the ways which some of the popular speakers use like use of
phrases , use of poetic language , symbolism .

38. "These slides were created by
Shubham Verma( IIT Guwahati )
as part of an internship done
under the guidance of Prof.
Sameer Mathur
(www.IIMInternship.com)"

39. THANK YOU