Linked in speaker series nancy duarte

1. LinkedIn Speaker Series:
Nancy
Duarte

2. It All Starts With An
IDEA!

3. IDEAS Are The Most Powerful Tool In Business
To Communicate Those Ideas
To Others We Need
STORIES

6. WHAT IS ?
WHATCOULD BE ?

7. ESTABLISH THE
STATUS QUO
“WHAT IS”

8. Establish Credibility
With Your Audience

9. CONTRAST
“What Could Be”
With
“What Is”

10. Move BACK FORTH
Between
“What Is”
&
“What Could Be”

11. Communicate And Draw Them
Towards The Alluring Future

13. Use Signals
Which
Resonate
With
Your Audience

16. iPhone Launch 2014
STEVE JOBS
Used His
Heightened
Sense Of
WHAT COULD
BE
To Connect
With Audience

17. Martin Luther King’s Famous
I HAVE A DREAM Speech

18. He Used the Lincoln Memorial Statue
Where He Delivered His Speech
As
A Symbolic Way To
Resonate With The Masses

20. Take A Step Back From Current Reality

21. Use
Prophetic
Imagination
For
Better
Future

22. Craft Your Words
And
Give Your Audience
The Space To Dream

23. Summary
• Give your story a structure.
• Symbolize to make it resonate.
• Use effective tools to convey your idea.
• Emphasize the alluring future.

24. Few last words
• Be at your natural place because you want
your audience to resonate with your idea
and be comfortable with it.
• Be confident. What you say is what they
interpret!