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The Marketing Intermediaries

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Sameer Mathur
Sameer Mathur

A small presentation on the major types of marketing intermediaries.

Marketing
1 of 11
The Marketing Intermediaries
• Retailers • Wholesalers • Logistical Organizations Major types of marketing intermediaries
• Sell goods or services directly to final consumers for personal, nonbusiness use. Retailers
• Store retailers Department store Specialty store Discount store Types of Retailers
• Non-store retailers Automatic vending Direct Marketing Types of Retailers
Types of Retailers • Corporate retailers and franchisers Corporate chain Franchise organization
• Sell goods or services to those who buy for resale or business use. Wholesalers
• Plan the infrastructure to meet demand, implement and control the physical flows of materials and final goods to meet customer requirements at a profit. Logistical Organizations
Examples
Slide No. Reference 1 www.retailtimes.co.uk 2 www.springboardrecruit.co.uk, www.foodproductiondaily.com, driverlayer.com 3 www2.fiu.edu 4 www.imgarcade.com , www.10best.com , en.wikipedia.org 5 www.todayonline.com , www.bbc.co.uk 6 www.signtekimaging.com.au, munfitnessblog.com 7 www.piainc.com 8 www.slideshare.net 9 w3.siemens.co.uk 10 en.wikipedia.org, www.triplepundit.com References

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The Marketing Intermediaries

  • 2. • Retailers • Wholesalers • Logistical Organizations Major types of marketing intermediaries
  • 3. • Sell goods or services directly to final consumers for personal, nonbusiness use. Retailers
  • 4. • Store retailers Department store Specialty store Discount store Types of Retailers
  • 5. • Non-store retailers Automatic vending Direct Marketing Types of Retailers
  • 6. Types of Retailers • Corporate retailers and franchisers Corporate chain Franchise organization
  • 7. • Sell goods or services to those who buy for resale or business use. Wholesalers
  • 8.
  • 9. • Plan the infrastructure to meet demand, implement and control the physical flows of materials and final goods to meet customer requirements at a profit. Logistical Organizations
  • 11. Slide No. Reference 1 www.retailtimes.co.uk 2 www.springboardrecruit.co.uk, www.foodproductiondaily.com, driverlayer.com 3 www2.fiu.edu 4 www.imgarcade.com , www.10best.com , en.wikipedia.org 5 www.todayonline.com , www.bbc.co.uk 6 www.signtekimaging.com.au, munfitnessblog.com 7 www.piainc.com 8 www.slideshare.net 9 w3.siemens.co.uk 10 en.wikipedia.org, www.triplepundit.com References