Question 2 What are the keys to effective internal marketing? (Chapter 21) (Anurag Kar)
1. What are the keys to
effective internal
marketing?
2. By,
Anurag Kar
B.Tech. Student
Department of E and ECE
IIT Kharagpur
Based on Chapter 21: Managing a Holistic
Marketing Organisation for the Long Run
Of
Marketing Management: A South Asian
Perspective
By Kotler, Keller, Koshy and Jha
8. Modern marketing
departments can be
organized in a number of
ways…
Functional
Organization
Geographic
Organization
Product or
Brand
Management
Organization
Market-
Management
Organization
Matrix-
Management
Organisation
16. Companies producing a
variety of products and
brands…
often establish a product
management organization.
This serves as another layer
of management.