It is a presentation based on Kotler Marketing Management and topic is Why is Marketing Important

3. Winning the
Elections
Charismatic
Politician
Message
for Hope
Modern
Marketing
Program

4. Marketing
Accounting
Operations
Finance

5. Financial Success depends on Marketing ability

6. Successful Marketing
Demand in Products

7. Many Companies now have a chief
marketing officer (CMO) to put marketing on
a more equal footing with other C-level
executives such as the chief financial officer
(CFO) or chief information officer (CIO).

8. What happens with negative publicity?
Brand will turn from Positive to Negative within a short time
Then they have to respond Swiftly and decisively
After a distasteful video was
posted online by two employees,
Domino’s Pizza learned a valuable
lesson about the power of social
media.

9. o 83% felt that marketing and sales capabilities were a
top priority
o But only 6% felt that they were doing an “extremely
good” job

10. Make decisions in an Internet-fueled environment where
1. Consumers
2. Competition
3. Technology
4. Economic forces change rapidly.

11. eBay promoted its “Let’s Make a Daily Deal” holiday promotion by recreating the
famous 1970s TV game show Let’s Make a Deal in Times Square,
Good marketers are always seeking new ways to satisfy customers and beat
competition

12. Recap:
o Marketing is playing a key role in todays world
o Good marketing is no accident
o Financial success often depends on
marketing ability.
o Skillful marketing is a never-ending pursuit