9. Heightened sense of ‘what
could be’
Astounding Physical
involvement
Physical reaction of audience
by laughing and clapping
every 20 sec.
Jobs Marveled at his new
product more than the
audience combined
90 min. Talk by
Steve Jobs
10.
11. Its about stories and
symbols
A Symbolic Place to
hold his speech- in front
of Lincoln Memorial
Tight frequency- the
dream sequence
Symbol- a song that
resonated in the
audience
‘Urgency of Now’
16 min. Talk by
Martin Luther king
I have a dream
that one day
I have a dream
that one day
I have a dream
that one day
12. Phrase level Distinction as a
Powerful Tool
Speech
E-mails
Marketing Maeterial
Influence People to do stuff
13.
14. The perfect shape
Occasion- Independence
Last ‘What is’- the darkest
one
Last ‘What could be’- the
brighter future
Made everyone take the
pledge and vow of
determination to make it
through India’s Suffering
Opportunity for triumph
India’s Suffering
Opportunity for triumph
15 min. Talk by
Jawaharlal Nehru
15.
16. Star Moment- something
to always remember
greatest explainer
First Lecture on
nanotechnology-
prophesised subatomic
particles being robots
More Technical the talk
and greater the
communicator the tighter
the frequency
Talk by
Richard P Feynman
How physics works in the real world
imagine if it worked like this
How physics works in the real world
17.
18. Master of Contrast
Contrast at phrase level-
to keep us mentally
involved
We are hard wired to
identify contrast in
physical and mental
environment
Talk by
Margaret Thatcher
19.
20. One of the tightest
speeches
Eastern story structure
bliss of the future -
consequences
17.5 min. Talk by
Christ
if you do this
then this happens
if you do this
then this happens
if you do this
then this happens
21.
22. Mostly ‘What is’
In Asian culture they
value their past
Western linear story
structure vs Asian
circular story Structure
Talk by
Suen Chung Shan
23. Circular Story Structure
Linear- beginning
middle end
eastern structure- they
bring the past forward
If you know shame you
know courage
They hint what is the
idea
Inspired form the bad
past
24.
25. Slut or Saint ?
A Women Gave a
speech to 2 million
people in 1946
Born in poverty
illegitimately orphaned
by her dad
Due to her women got
their right to vote
10 min. Talk by
Evita Peron
26. Symbol- el descamisado
(the shirtless) 13 times
Turned the symbol into a
form of affection
Named their campaign
train as el descamisado
Used repetition, contrast
and resonance
Enlightened the poor
10 min. Talk by
Evita Peron
27.
28.
29.
30.
31. After speech- 2 million
people chanting her to
run for vice president
Famous renunciation
speech on radio for
announcing that she is
not running for vice
president