2. The Consumer Adoption Process is the mental steps through which an
individual passes from first hearing about an innovation to final adoption -
1.) Awareness – The Consumer becomes aware of the innovation but lacks
information about it.
2.) Interest – The consumer is stimulated to seek information about the
innovation.

3. 3.) Evaluation– The consumer considers whether to try the innovation.
4.) Trial – The consumer tries the innovation to improve his or her estimate of
its value.
5.) Adoption – The consumer decides to make full and regular use of the
innovation.

6. Factors Influencing the Adoption Process
• Readiness to TRY NEW PRODUCTS

8. Innovators are technology enthusiasts
Early adopters are opinion leaders who carefully search for new technologies
Early majority are deliberate pragmatists who adopt the new technology when its
benefits are proven
Late majority are skeptical conservatives who are risks avers, technology shy, and
price sensitive
Laggards are tradition-bound and resist the innovation until the status quo is no
longer defensible

9. Personal Influence,
the effect one person
has on another’s
attitude or purchase
probability.

12. Recap :
• Consumer Adoption Process and mental steps
• Factors Influencing the Adoption Process
• Diffusion of Innovation
• Readiness to try new products and personal influence
• Time of adoption of innovations
• Characteristics of the innovation

14. Credits :
www.s-m-a-r-t.com
www.slideshare.net
www.thealantic.com
Pctechmag.com
www.bookdepository.com
Reidmclain.wordpress.com