Bridging the Divide - A Social Media Workshop
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This was for a workshop on social media at the 2014 National Acquisitions Group conference in York (3rd-4th September). The presentation is comprised of a short section on using social media and the internet in general, followed by some group work on particular social media tools. The slides containing lists of interesting examples of social media use in libraries were used to prompt groups to look at the content posted on each of the accounts focusing particularly on style and content. The intention was then to prompt ideas as to how people can use social media within their own workplaces.
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Bridging the Divide - A Social Media Workshop
- 2. 93% 53% 55% http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html#tab-Internet-activities of all adults use social media 16-24 year olds of adults use the internet to read or download online news, newspapers or magazines
- 4. Do we wait for them to come to us…
- 5. …or do we go to them?
- 6. White and Le Cornu http://journals.uic.edu/ojs/index.php/fm/article/viewArticle/3171/3049
- 7. Visitor Visitors are users, not members, of the web and place little value in belonging online.
- 8. Resident …see the Web as a place…in which there are clusters of friends and colleagues…with whom they can share information about their life and work.
- 9. Hang around… …or get what you want and go?
- 10. WARNING
- 14. OMG! I LIKE TOTES LOVE CHOCOLATE CAKE. GIMMIE GIMMIE GIMMIE! LOL #nomnom
- 15. 29% 40% of adults use Twitter1 use Twitter as a curated news feed of updates2 1. Ofcom http://stakeholders.ofcom.org.uk/binaries/research/media- literacy/adults-2014/2014_Adults_report.pdf 2. Twitter blog https://blog.twitter.com/en-gb/2013/twitter7-0 3. Tony Wang (former VP at Twitter) https://twitter.com/TonyW/status/375889809153462272 15m active accounts3
- 17. Twitter accounts… UEL Library - twitter.com/UEL_Library Liverpool University Library - twitter.com/LivUniLibrary Bute Library - twitter.com/ButeLibrary University of the West of Scotland - twitter.com/uwslib Hull Libraries - twitter.com/hull_libraries Orkney Library - twitter.com/OrkneyLibrary
- 18. stick a pin in it…
- 20. 80% pins are repins1 1.http://blog.rjmetrics.com/2012/02/15/pinterest-data-analysis-an-inside-look/ 2.Semio cast: http://semiocast.com/en/publications/2013_07_10_Pinterest_has_70_million_users 3.TechCrunch http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/ 2m+ users2 98 mins per month on the site3
- 22. Pinterest accounts… UEL - pinterest.com/psyclib_uel/ Leeds Met/Leeds Beckett - pinterest.com/beckettlibrary University of York - pinterest.com/uoylibrary/ University of Glasgow - pinterest.com/uofglibrary/ Surrey Libraries - pinterest.com/surreylibraries/
- 24. 200m users 20bn photos 257mins average monthly usage 1 2 3 1. http://blog.instagram.com/post/80721172292/200m 2. http://www.theguardian.com/technology/2014/jun/09/instagram-announces- adverts-are-coming-to-the-uk 3. http://www.brandwatch.com/2013/12/3-years-of-instagram-infographic/
- 25. Instagram accounts… LSE Review of Books - instagram.com/lsereviewofbooks Durham University Library - instagram.com/du_lib University of Glasgow Library – instagram.com/uoglibrary City University Library - instagram.com/cityunilibrary UEL Psychology Librarian - instagram.com/psyclib_uel
- 26. Useful links… twitter: @psyclib_uel pinterest: psyclib_uel flipboards: bit.ly/PsycUpdate_UEL / bit.ly/HENews_UEL blog: uellibrarypsyc.wordpress.com instagram: psyclib_uel email: i.clark@uel.ac.uk visitor/residents: bit.ly/visitor_resident
- 28. Ian Clark ijclark.com ijclark@infoism.co.uk @ijclark
- 29. images Slide 1: Nicki Mannix on flickr https://flic.kr/p/jcshxF Slide 4: Alan Levine on flickr https://flic.kr/p/yeux [modified] Slide 5: Thomas Hawk on flickr https://flic.kr/p/bZz2FL Slide 7: Steve Davidson on flickr https://flic.kr/p/njoJPy Slide 8: Michael Moore on flickr https://flic.kr/p/kFT6xZ Slide 9: Yiannis Chatzitheodorou on flickr https://flic.kr/p/ofRGog Slide 10: Teslawolf on Flickr https://flic.kr/p/8yT3Pr Slide 11: Facing North East on flickr https://flic.kr/p/fWSUE Slide 12: Martin Voltri on flickr https://flic.kr/p/gjn3St Slide 14: A on Flickr https://flic.kr/p/7FZFjG Slide 18: Derek Bruff on flickr https://flic.kr/p/aZS4gp Slide 27: naturalturn on flickr https://flic.kr/p/5YuzsY Slide 28: Dennis Holzberg on flickr https://flic.kr/p/b6eYZF Slide 29: Tom Ellefsen on Flickr https://flic.kr/p/9tQmcd all icons via IconFinder