Queste sono le slide del talk che ho presentato sabato 17 settembre 2016 all'Università Ca' Foscari di Venezia in occasione dell'Agile Business Day 2016. Design Thinking aggiunge cuore e cervello in un processo agile, aumentandone valore ed efficacia. Vedremo le sue fasi fondamentali, accompagnate dai suoi principi guida e spiegate con esempi reali. Come si può innovare un prodotto? Che problema risolve di preciso? Rispondere a queste domande a colpi di brief, roadmap, requisiti, budget e processo non basta più, perché le soluzioni sono prestabilite su assunzioni, tendono a gonfiarsi di funzionalità o a omologarsi nei vincoli. Il processo di Design Thinking aiuta ad affrontare i problemi con la mente aperta, ad esplorare opzioni guardandole da più punti di vista e a superarli con un approccio creativo, proiettato verso il futuro. Il ruolo del designer non è più solo quello di rendere usabile, funzionale e visivamente adeguato il prodotto, ma è anche quello di facilitare la collaborazione cross-team e l’esplorazione di soluzioni, presentando concetti e idee in modo tangibile e comprensibile da tutti le persone coinvolte nella sua realizzazione.

1. DesignThinking
inanAgileProcess
Why, how, what’s the impact on business
IlariaMauric
Head of Design @gnvpartners
@ilariamauric
AgileBusinessDay
September 17th 2016, Venice (Italy)

2. user
desirability
business
viability
technological
feasability
Source: “Change by design”, Tim Brown
Design Thinking
human centered • collaborative and participative • long-term perspective • driven by experimentation

3. Think Do
Source: “Change by design”, Tim Brown

4. Diverge
Create choices
Creation
Converge
Make choices
Execution
Source: “Change by design”, Tim Brown

5. Inspiration Ideation Implementation
Think
Create choices
Do
Make choices
human centered • collaborative and participative • long-term perspective • driven by experimentation

6. Designers?

7. Target
assunzioni e schemi
Persone
aspettative e pattern

8. FRAMING RESEARCH CODESIGN
PROTOTYPE
or MVP
TEST
Diverge Converge

9. 1
Implementation

10. FRAMING RESEARCH CODESIGN
PROTOTYPE
or MVP
TEST
Diverge Converge

12. How?
Who?
What?
Why?
When?
Where?

13. Is 󰈊e 󰈡󰈹 s󰈊󰇵
al󰈡󰈝󰇵?
Ur󰈇e󰈞t?
Im󰈥o󰈹t󰈀󰈝󰉄?
Can 󰈊󰈩 󰈢󰈹 s󰈊e 󰈛󰈀k󰇵 i󰉃
󰈀󰈘󰈢ne?
Hur󰈸󰉙?
Is i󰉃 󰇸󰈡m󰈥󰈘󰈏ca󰉃󰈩󰇶?
Is i󰉃 󰈩󰇸󰈢no󰈚󰈎󰇸󰇽l󰈗󰉙
c󰈊a󰈘l󰈩󰈝󰈈󰈏n󰈇?
How 󰇷󰈡󰇵󰈼 he 󰈡󰈸 󰈼h󰇵
re󰈗󰈀󰉄󰇵s 󰉒i󰉄h
󰉃󰈩󰇸h󰈝󰈢󰈘og󰉘?
Has 󰈊󰈩 󰈢󰈹 s󰈊e 󰇶󰈡n󰇵
t󰈊i󰈼 b󰈩󰇾󰈢󰈹e?
Is 󰈊e 󰈡󰈹 s󰈊󰇵 u󰈼󰈩d
to 󰇷󰈡 󰈏󰉄 so󰈚󰈩󰈋󰈢w?
Pro󰉉󰇷?
Is i󰉃 󰇸󰈡nfi󰇷󰇵󰈞ti󰈀󰈗?
Is i󰉃 󰈎󰈛p󰈢󰈗i󰉄󰈩?
Is i󰉃 󰈹󰈩c󰉊󰈸󰈼iv󰈩?
Do󰈩s 󰈏󰉃 i󰈛p󰈗󰉙
pe󰈸󰈼󰈡n󰇽󰈗 o󰈹 󰈩t󰈊󰈏󰇸al
󰉏󰈀󰈘󰉊es?

14. Existing
offerings
Existing
users
Source: “Change by design”, Tim Brown
New
offerings
New
users
Manage
incremental
Adapt
evolutionary
Extend
evolutionary
Create
revolutionary

15. Inspiration Ideation Implementation
Think
Create choices
Do
Make choices
human centered • collaborative and participative • long-term perspective • driven by experimentation

16. (Agile) implementation is often
obsessed by delivery.

17. In Design,
iterate means learn from people
until they adopt the system in their lives.
1
lesson learned

18. 2
Ideation + Implementation

19. FRAMING RESEARCH CODESIGN
PROTOTYPE
or MVP
TEST
Diverge Converge

21. Prototype Product
Think Do

22. rough
quick and dirty
delightful

23. Inspiration Ideation Implementation
Think
Create choices
Do
Make choices
human centered • collaborative and participative • long-term perspective • driven by experimentation

24. Prototypes are not MVPs.

25. Know the right thing to build
before building the thing right.
2
lesson learned

26. 3
Inspiration + Ideation + Implementation

27. FRAMING RESEARCH CODESIGN
PROTOTYPE
or MVP
TEST
Diverge Converge

29. Briefs
for problems
Briefs
for solutions
Prototype Product
Think Do

30. Inspiration Ideation Implementation
Think
Create choices
Do
Make choices
human centered • collaborative and participative • long-term perspective • driven by experimentation

31. Technology is not necessarily
the answer.

32. Innovation cannot happen
until and unless there is an equal input
from Business Thinking.
3
lesson learned

33. Thankyou:)
gnvpartners.com
@gnvpartners
1
In Design, iterate means learn from people
until they adopt the system in their lives.
2 Know the right thing to build before building the thing right.
3
Innovation cannot happen until and unless there is
an equal input from Business Thinking.
AgileBusinessDay, September 17th 2016, Venice (Italy)