Marketing in the digital age has changed dramatically from previous eras. Technology has disrupted the old model of sparking interest, seeing usage, by inserting additional steps of consumers checking multiple sources and sharing information. This has made consumers feel spoiled, powerful, and uncaring towards brands. As a result, marketers now focus on building ecosystems instead of just direct outreach. They also rely on large agencies to help large brands avoid major failures, as democracy in marketing now comes from these online ecosystems rather than traditional government structures.

1. marketing in the digital age

2. marketing in the digital age
the approach
the tools
the story today

3. so this is
where the
story ends…

4. and it ends
badly for
marketers…

5. the sweet
60s & 70s

6. cult of the
80s & 90s

7. DAFUQ
today?

8. technology changed the game

9. the old model
spark see use

10. the new reality
spark check use
share

11. spoiled & powerful

12. i don’t care about you

13. we don't give a fuck as well

14. we build eco-systems now

15. still don’t care…

17. Democracy doesn’t come from governments nowadays...
the new democracy

18. big agencies
help big brands
not to fail big