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Ilkka Kettunen
Design as sensemaking
An autoethnography on the early phases of product development
Jussi Timonen
• How do designers make sense of the design process?
• How do designers create opportunities for other
stakeholders to par...
Design process
individual - centered
collaborative
reflectiverational
design hero bricoleur
participatory, situated,…domin...
7 properties of sensemaking (Weick 1995, 17)
1. Grounded in identity construction
2. Retrospective
3. Enactive of sensible...
Analytic autoetnograpy (Anderson 2006)
Researcher is:
1. a full member in the research group.
2. visible as such a member ...
Context
• EDUFIX ltd. (pseudonym)
• Furniture manufacturing (fictious)
• 300 empoyees, 400 M€ sales, 70% exported
• R&D ve...
Data
• Diary
• Videos of design group + management board
meetings
• 1600 sketchs, …
Story
• Autoetnography narrative, 60 pages.
• Duration 10 months
• Designing 16 product concepts
• Starting from the first...
Analysis / Interpretation
1st order analysis: the story – what happened?
2nd order analysis: presenting the story in a
the...
Design sensemaking practices
So what?
• Identity construction: identities define the
product.
• Plausablity: engage positive illusion.
• Idea of enactm...
Ilkka Kettunen
www.aatepaja.fi
Design as sensemaking - an autoethnography on the early phases of product development
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Sensemaking view of design process

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Design as sensemaking - an autoethnography on the early phases of product development

  1. 1. Ilkka Kettunen Design as sensemaking An autoethnography on the early phases of product development Jussi Timonen
  2. 2. • How do designers make sense of the design process? • How do designers create opportunities for other stakeholders to participate in the creative process?
  3. 3. Design process individual - centered collaborative reflectiverational design hero bricoleur participatory, situated,…dominant tehcno-rational
  4. 4. 7 properties of sensemaking (Weick 1995, 17) 1. Grounded in identity construction 2. Retrospective 3. Enactive of sensible environments 4. Social 5. Ongoing 6. Focused on and by extracted cues 7. Driven by plausability rather than accurancy
  5. 5. Analytic autoetnograpy (Anderson 2006) Researcher is: 1. a full member in the research group. 2. visible as such a member in published texts. 3. committed to developing theoretical understandings of boarder social phenomena.
  6. 6. Context • EDUFIX ltd. (pseudonym) • Furniture manufacturing (fictious) • 300 empoyees, 400 M€ sales, 70% exported • R&D venture: intelligent learning environment • Informants: designers, managers, researchers, engineers…
  7. 7. Data • Diary • Videos of design group + management board meetings • 1600 sketchs, …
  8. 8. Story • Autoetnography narrative, 60 pages. • Duration 10 months • Designing 16 product concepts • Starting from the first meeting with the management board • Ending up handing over the concepts for detail design • Plot: enthusiasm, frustration, success…
  9. 9. Analysis / Interpretation 1st order analysis: the story – what happened? 2nd order analysis: presenting the story in a theoretical perspective – what does all this mean?
  10. 10. Design sensemaking practices
  11. 11. So what? • Identity construction: identities define the product. • Plausablity: engage positive illusion. • Idea of enactmenet (Schön 1983): there is no ”clean slate”.
  12. 12. Ilkka Kettunen www.aatepaja.fi

Sensemaking view of design process

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