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Design as sensemaking 2020

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Ilkka Kettunen: Design as Sensemaking - An autoethnography on the early stages of product development

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Design as sensemaking 2020

  1. 1. Ilkka Kettunen Design as sensemaking An autoethnography on the early phases of product development Jussi Timonen
  2. 2. • How do designers make sense of the design process? • How do designers create opportunities for other stakeholders to participate in the creative process?
  3. 3. Design process individual - centered collaborative reflectiverational design hero bricoleur participatory, situated,…dominant tehcno-rational
  4. 4. 7 properties of sensemaking (Weick 1995, 17) 1. Grounded in identity construction 2. Retrospective 3. Enactive of sensible environments 4. Social 5. Ongoing 6. Focused on and by extracted cues 7. Driven by plausability rather than accurancy
  5. 5. Analytic autoetnograpy (Anderson 2006) Researcher is: 1. a full member in the research group. 2. visible as such a member in published texts. 3. committed to developing theoretical understandings of boarder social phenomena.
  6. 6. Context • EDUFIX ltd. (pseudonym) • Furniture manufacturing (fictious) • 300 empoyees, 400 M€ sales, 70% exported • R&D venture: intelligent learning environment • Informants: designers, managers, researchers, engineers…
  7. 7. Data • Diary • Videos of design group + management board meetings • 1600 + sketches, …
  8. 8. Story • Autoetnography narrative, 60 pages. • Duration 10 months • Designing 16 product concepts • Starting from the first meeting with the management board • Ending up handing over the concepts for detail design • Plot: enthusiasm, frustration, success…
  9. 9. Analysis / Interpretation 1st order analysis: the story – what happened? 2nd order analysis: presenting the story in a theoretical perspective – what does all this mean?
  10. 10. Design sensemaking practices
  11. 11. www.aatepaja.fiIlkka Kettunen How do designers make sense of the design process?

Ilkka Kettunen: Design as Sensemaking - An autoethnography on the early stages of product development

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