Want more product exposure? Looking for a way to generate a new Amazon revenue stream? Need another layer of Buy Box protection? If you answered yes to any or all, this is for you.

1. Posted from iLoveToReview, December 15, 2015
By: Tina Marie Bueno
AMAZON BUNDLING:
STAY AHEAD OF THE COMPETITION

2. WHY BUNDLE?
Most sellers have experienced battling competitors
with repricing strategies and constantly tweaking
listings to optimize performance.
Beyond the basics, bundling is another great
tactic to add to your arsenal.

3. 01Amazon describes Bundling as items that are highly complementary and provide a
value to the buyer when compared to the individual items purchased separately.
WHAT IS BUNDLING?

4. 01
WHAT BUNDLING IS NOT
Multi-packs of the same product.
Books, Music, Video, and DVD (collectively, BMVD) and Video Games. Bundles are
only allowed when the primary product in the bundle is not a BMVD or Video Games
product. Example: you can list a bundle composed of a yoga mat (the primary
product), a yoga DVD and a yoga book, but you cannot list a bundle composed of a
yoga DVD and a yoga book
A variation of a parent product. Example: The sizes small,
medium and large of the red, blue, and green versions of a
product are variations (children) of a single product (parent).

5. 01Added bonus: The referral fee applicable to the product category
in which the bundle is listed will apply to the entire bundle.
Unique Identifier
Each bundle must have its own
unique identifier (such as UPC,
EAN, GTIN, or Manufacturer
Part Number). Remove or cover
existing barcodes on any
individual items. By the way,
never use the UPC of any
individual product within the
bundle as it cannot serve as the
UPC for the whole bundle.
Pictures
M a k e s u r e y o u r m a i n
product is a group shot of all
the items in your bundle.
Amazon requires images to
be shown on a plain white
background and at least
1006 pixels which allows for
buyers to use the zoom
feature.
Product Title,
Descriptions
& Keyword
Make sure to include the
word “bundle” and the
number of items in your
product title. However, if
t h e p r o d u c t c a n b e
considered a “gift box” or
“kit” use these words
instead of “bundle.”
KEY BUNDLING GUIDELINES

6. 01
CREATIVE UNIQUE BUNDLING
Think about the items that people are
already purchasing together and then
make things simple for them. For
example, if you are into selling hobby
related products – make a kit of all the
items needed. The same works for
kitchen/food, beauty, tools, etc.
Helpful Hint:
To inspire potential bundling ideas, scroll
down the product page to see what other
products are purchased in the “Frequently
Purchased Together” section.

7. 01
More listings mean more exposure and generally, more exposure means more sales.
While Bundling potentially offers an additional revenue stream; there are a few
considerations to keep in mind:
★ Individual products may sell better as a stand alone. But if you have the inventory, test
out the response to your new bundle.
★ If a product is not selling well on its own; it may not sell any better in a Bundle.
★ Bundles does not have a variation option (each child/variation needs to be listed as a
new bundle.)
★ A new product/bundle in the Amazon Catalog means you will have a unique ASIN with
no competitors which increases your chances of Buy Box ownership.
★ Bundling adds yet another layer of protection, especially when combined with Private
Labeling, Brand Registry and Frustration Free Packaging. (It is not necessary to FBA
your Bundled kits; however, if you do, applying for FFP is definitely worth your while.
THINGS TO CONSIDER WHEN BUNDLING
Posted from iLoveToReview, December 15, 2015
By: Tina Marie Bueno