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VIDEO PROGRAMMATIC PLATFORM 
ONLINE VIDEO PROGRAMMATIC 
VS MAINSTREAM ONLINE VIDEO
Vihub @ MIXX 2014
Vihub @ MIXX 2014
RUSSIA 
2015 
2015 
2013 
2012 
2010 
If Programmatic takes 10% of Online video = 
ca. 0.6+ Bln Rub 
By 2014 Programmatic = 12% of Online Video 
By 2014 Online Video = 3% of TV, CAGR +58% 
By 2014 Online Video = 9% of TV , CAGR +40% 
Mobile Video & Private MP 
Programmatic Video 
Online Video Advertising 
Programmatic Video 
Online Video Advertising 
USA
FROM NONE TO 4 PLAYERS LESS THAN 12 MONTHS
Vihub @ MIXX 2014
Frequency of contact planning across all SSPs and publishers in media plan. 
All leading SSPs, Russian publishers and inventory. Premium, long inventory. All formats including pre- loaders. 
TNS metrics in reports to deliver Audience profile, Reach and Digital GRPs for every campaign. 
Brand Safety - using Bot Scanner and Proximic to increase efficiency. 
Video Viewability measurement using Open VV technology. 
VIDEO PROGRAMMATIC - VIHUB
VIHUB PROGRAMMATIC vs TV METRICS 
PROGRAMMATIC 
TV METRICS 
GRPs 
Reach & Frequency 
CPC 
CPA 
Completion Rate 
Behavioral Targeting 
Re-targeting 
GRPs 
Reach & Frequency
BotScanner 
Automatic System of Visitors analytic. Traffic safety protection. 
Proximic Sites content analysis. Brand Safety solutions. 
Open Video Viewability 
A single open-source technology for measuring ad viewability, aligned with commonly agreed upon industry standards. 
BRAND SAFETY PARTNERS
VIHUB PUBLISHERS & NETWORKS PARTNERS
contact-us@vihub.ru

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Vihub @ MIXX 2014

  • 1. VIDEO PROGRAMMATIC PLATFORM ONLINE VIDEO PROGRAMMATIC VS MAINSTREAM ONLINE VIDEO
  • 4. RUSSIA 2015 2015 2013 2012 2010 If Programmatic takes 10% of Online video = ca. 0.6+ Bln Rub By 2014 Programmatic = 12% of Online Video By 2014 Online Video = 3% of TV, CAGR +58% By 2014 Online Video = 9% of TV , CAGR +40% Mobile Video & Private MP Programmatic Video Online Video Advertising Programmatic Video Online Video Advertising USA
  • 5. FROM NONE TO 4 PLAYERS LESS THAN 12 MONTHS
  • 7. Frequency of contact planning across all SSPs and publishers in media plan. All leading SSPs, Russian publishers and inventory. Premium, long inventory. All formats including pre- loaders. TNS metrics in reports to deliver Audience profile, Reach and Digital GRPs for every campaign. Brand Safety - using Bot Scanner and Proximic to increase efficiency. Video Viewability measurement using Open VV technology. VIDEO PROGRAMMATIC - VIHUB
  • 8. VIHUB PROGRAMMATIC vs TV METRICS PROGRAMMATIC TV METRICS GRPs Reach & Frequency CPC CPA Completion Rate Behavioral Targeting Re-targeting GRPs Reach & Frequency
  • 9. BotScanner Automatic System of Visitors analytic. Traffic safety protection. Proximic Sites content analysis. Brand Safety solutions. Open Video Viewability A single open-source technology for measuring ad viewability, aligned with commonly agreed upon industry standards. BRAND SAFETY PARTNERS
  • 10. VIHUB PUBLISHERS & NETWORKS PARTNERS