38. ?
1.
How the audience
behave today?
2.
What state of mind
defines this?
A
Б
39. ?
1.
How the audience
behave today?
2.
What state of mind
defines this?
3.
How we want
them to behave?
A
Б
40. ?
1.
How the audience
behave today?
2.
What state of mind
defines this?
3.
How we want
them to behave?
4.
What state of mind
will lead to this?
A
Б
41. ?
1.
How the audience
behave today?
2.
What state of mind
defines this?
3.
How we want
them to behave?
4.
What state of mind
will lead to this?
A
?
Б
57. ?
more needs
Need
more people
feel more often
Solution
choice
consider us
and choose us
Purchase
spending more
58. ?
more needs
Need
more people
feel more often
Solution
choice
consider us
and choose us
Purchase
spending more
new category
driving category
cons. frequency
awar.+consideration
preference+loyalty
cross-sales
124. ?
Principles
1. Split path to the goal into intervals.
2. Get max conversion on every interval.
3. Stop in time (Pareto principle).
4. If it doesn’t help to grow, don’t do it.