Why visuals are becoming so vital on social media and how marketers need to incorporate them in their overall content strategy?

1. VISUAL
SOCIAL
MEDIA
The Rise of
@mayurpathakmayurpathak.com

2. WHATISDRIVING
VISUALCONTENTSON
SOCIALMEDIA?
1

3. OUR
BRAIN
PROCESSES
OUR
ATTENTION
SPAN
OUR
READING
HABITS
A B C
T H E L I G H T H O U S E C H U R C H

4. 8secaverage attention
span

5. 90%
60000X
OF THE INFORMATION
TRANSMITTED TO BRAIN
ARE VISUAL
FASTER PROCESSING OF
VISUALS BY THE BRAIN,
THAN TEXT

6. 81%
28%
readers skim
instead of
reading
average amount
of words people
read in an article

7. V I S U A L D R I V E N
S O C I A L M E D I A B E I N G S
+ +
=

8. HOWHAS
THISCHANGEDOUR
ONLINEBEHAVIOUR?
2

9. 8 billion
Average video views on
Facebook everyday
844%
Increase in mobile video
plays since 2012
144%
More likelihood of buying after
watching product video
65%
Higher clicks on emails with
"Video" in subject line
Videos

10. IMAGES
80%
INCREASE WILLINGNESS TO READ BY
650%
INCREASE OUR ENGAGEMENT WITH
CONTENT BY

11. Infographics
People are sharing
infographics
more than any other
visual
We are paying
higher attention to
images carrying
information
3X

12. WHATDOESTHISMEAN
FORMARKETERS?
3

13. CONTENT
STRATEGY
VISUAL
CONTENTSMUST BECOME CORE OF YOUR

14. MIRCO VISUALS
MARCO VISUALS
Videos
Images
Presentations
Infographics
Emojis Quizzes
GIFs Memes

15. INCREASE YOUR AMOUNT OF
VISUALS TO EVERY UPDATE FOR
SOCIAL MEDIA

16. USE A RELEVANT
IMAGE AFTER
EVERY
75-100WORDS OF POST

17. BUILD A BANK OF NEW
AGE VISUAL CONTENTS
360 DEGREE VIDEOS
AND IMAGES
INTERACTIVE
QUIZZES
QUOTE CARDS AND
PRESENTATIONS

18. VISUALS ARE MEMORABLE
AND EFFECTIVE.
THEY HELP PEOPLE RETAIN
MORE INFORMATION MORE
QUICKLY.

19. Where do you see visuals in your
content strategy? Share your
thoughts in the comments.
Formoreinsightsfollow
@mayurpathak
mayurpathak.com

20. 6 DIGITAL MARKETING TRENDS
YOU CANNOT IGNORE
Mid 2016 Review
L A T E S T P O S T
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